Good day! Read your Thursday Daily PR Brief - June 6, 2024
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Read some of today's best PR and Comms industry news clips:
UN Secretary-General António Guterres Calls On PR Agencies To Drop Big Oil (PRovoke Media - June 5, 2024)
Elon Musk's X has lost its only PR employee (Quartz - June 5, 2024)
PR's Top Pros Talk: Laura Gross (O'Dwyer's - June 5, 2024) [VIDEO]
1980: The Lesser-Known Inflection Point (O'Dwyer's - June 5, 2024)
Where should I work? The pros and cons of agency vs in-house (PR Daily - June 5, 2024)
Developing an SEO Strategy to Mitigate Reputational Harm (PRNEWS - June 5, 2024)
The AI-SEO Connection: Tips to Boost Your Online Presence (Spin Sucks - June 6, 2024)
How To Augment Agency Processes With AI (Forbes - June 5, 2024)
16 must-have tools for any PR (PRmoment (UK) - May 30, 2024)
Are blockchain PR and marketing agencies the secret weapon for Web3 success? (Agility PR Solutions - June 2, 2024)
The Difference Between Emotional Intelligence and Social Intelligence (Iliyana Stareva Blog - June 6, 2024)
Crisis comms lessons from 'one of the largest hacks in history' (Media First (UK) - June 6, 2024)
Summary Section:
UN Secretary-General António Guterres Calls On PR Agencies To Drop Big Oil
By Diana Marszalek
PRovoke Media - June 5, 2024
In a speech marking World Environment Day in New York, Guterres admonished agencies for supporting many in the fossil fuel industry who "have shamelessly greenwashed, even as they have sought to delay climate action — with lobbying, legal threats, and massive ad campaigns.
Elon Musk's X has lost its only PR employee
By Laura Bratton
Quartz - June 5, 2024
The resignation calls into question how one of the most widely-used social media platforms governed by one of the world's wealthiest people will be held to account, given that press inquiries are a significant facet of probing corporations over their actions.
PR's Top Pros Talk: Laura Gross [VIDEO]
By Steve Barnes
O'Dwyer's - June 5, 2024
"At Scott Circle Communications, we are very clear about our core values," agency president Laura Gross tells Doug Simon. "We're clear about who we work with in our marketing language and the staff we hire as well. It all comes from our experience and our passion."
1980: The Lesser-Known Inflection Point
By Paul Oestreicher
O'Dwyer's - June 5, 2024
Throwing out some key dates affecting the trajectory of US history—1929, 1941, 1945, 1954, 1955, 1957, 1963, 1964, 1968, 1969, 1973, 1974, 1981, 1991, 2001, 2008, 2020—I'm betting most of you will understand their significance. (This is a small, subjective sample and my rationale is at the end.) What about 1980?
Where should I work? The pros and cons of agency vs in-house
By Scott Merritt, Founder and President, Strategic Global Media
PR Daily - June 5, 2024
"Should I work for an agency, or should I work in-house?" As college commencement ceremony season ends, the PR industry is poised to welcome thousands of newly minted grads seeking entry-level jobs, and almost all of them are plagued with this question.
Developing an SEO Strategy to Mitigate Reputational Harm
By James F. Haggerty and Eric Rose
PRNEWS - June 5, 2024
For online reputation repair, an important facet involves search engine optimization (SEO), sometimes called content suppression, a method to mitigate the impact of negative or misleading information by strategically managing search engine results.
The AI-SEO Connection: Tips to Boost Your Online Presence
By Paul Gomes
Spin Sucks - June 6, 2024
A strong online presence can make all the difference; SEO is vital. It gives your website a turbo boost in search engine rankings, so more users can stumble upon it organically, no paid ads needed! And now, artificial intelligence has become the secret sauce, shaking up industries everywhere, including the world of SEO. Let's delve into how AI is revolutionizing SEO. From keyword research to outshining your competitors, we'll cover everything.
How To Augment Agency Processes With AI
By Terry Zelen
Forbes - June 5, 2024
AI is the future of humanity as an alternate form of intelligence, and we as agency leaders need to embrace it in a collaborative manner to enhance our own capabilities and knowledge. This is not a mere passing phase, a blip on the technological radar or a nifty tool of our times. AI is clearly here to stay, and it's up to us to learn how to coexist with it while developing the appropriate guardrails to ensure it's not used for nefarious purposes.
16 must-have tools for any PR
By Lauren Richardson
PRmoment (UK) - May 30, 2024
As our jobs get harder, it only makes sense that you should give yourself the best chance of success. The good news? There are plenty of tools that can help.
Are blockchain PR and marketing agencies the secret weapon for Web3 success?
By Irina Weber
Agility PR Solutions - June 2, 2024
So you've built an amazing new blockchain-based product. You're convinced it's the next big thing in Web3—destined to revolutionize the industry. But now comes the hard part—actually getting it in front of people and convincing them to use it. That's a task much easier said than done in the crypto space.
The Difference Between Emotional Intelligence and Social Intelligence
By Iliyana Stareva
Iliyana Stareva Blog - June 6, 2024
Learn the differences between emotional and social intelligence via actionable tips to leverage these skills in business and build stronger relationships.
Crisis comms lessons from 'one of the largest hacks in history'
By Adam Fisher
Media First (UK) - June 6, 2024
How do you respond to the crisis comms incident? Do you stay quiet, hope the hack is not as bad as is being suggested and the media attention goes away? Or apologise, seek to reassure customers and let them know what action you are taking to protect them? Well, for Ticketmaster – and its owner Live Nation – the answer seems to be to say as little as possible – a curious crisis media management move.
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