Happy Monday! Enjoy today's Daily PR Brief - June 10, 2024
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Read some of today's best PR and Comms industry news clips:
PR professionals abandon X for LinkedIn (Axios - June 6, 2024)
Thirty Years of PR for Lawyers (O'Dwyer's - June 7, 2024)
5 strategies for combatting misinformation, disinformation and malinformation (PR Daily - June 10, 2024)
PR Roundup: McAfee Screws Up—Again, Executive Resonance Report, PRMuseum on the Move (PRNEWS - June 6, 2024)
Small Groups Spread Large Percentages of Online Falsehoods, Studies Find (PRsay - June 7, 2024)
B2B Brand Storytelling And How To Resonate Powerfully With Prospects (Forbes - June 10, 2024)
The Colab Brief - 122: Putting the [Cart Emoji] Before The [Horse Emoji] (The Colab - June 8, 2024)
The key components of quality content—and why it's so important (Agility PR Solutions - June 7, 2024)
Just How Risky are Fake LinkedIn Profiles and What Can You Do About It? (Neville Hobson - June 10, 2024)
Navigating Pride Amidst Backlash (Tribe, Inc. - June 7, 2024)
Recruitment comms strategies on social media to boost your employer brand (Ragan Communications - June 6, 2024)
BiM Panel: Communicators Must Focus On Knowledge To Close AI Expectation Gap (PRovoke Media - June 10, 2024)
Summary Section:
PR professionals abandon X for LinkedIn
By Eleanor Hawkins
Axios - June 6, 2024
LinkedIn has toppled X (formerly Twitter) as the most useful social media platform for public relations professionals, according to Muck Rack's latest State of PR report.
Thirty Years of PR for Lawyers
By Joshua Peck
O'Dwyer's - June 7, 2024
I represent a branch of our industry that, I'd venture to say, most O'Dwyer's readers have never encountered. But hundreds—maybe thousands—of PR professionals across the country work in "my" sphere—the Land of the Law. I am hitting the 30-year mark in the industry this summer, and thought non-legal (not illegal!) practitioners might appreciate a look inside the world of the corporate law courtroom/deal room/legal dispute, from the PR person's perspective.
5 strategies for combatting misinformation, disinformation and malinformation
By Patrice Smith
PR Daily - June 10, 2024
As lies and rumors spread across the internet, the terms "misinformation" and "disinformation" have become part of communicators' lexicon. Although many professionals and consumers attribute this issue to the advancement of technology such as social and AI tools, the Public Relations Society of America (PRSA)'s special report, "Tackling Misinformation: The Communications Industry Unites," states misinformation is a human issue and would continue to spread without the use of technology.
PR Roundup: McAfee Screws Up—Again, Executive Resonance Report, PRMuseum on the Move
By Nicole Schuman
PRNEWS - June 6, 2024
This week's PR Roundup looks at ESPN personality Pat McAfee screwing up—again, a new report from KWT Global on executive resonance and a new partnership between PRSA and the PRMuseum.
Small Groups Spread Large Percentages of Online Falsehoods, Studies Find
PRsay - June 7, 2024
You can download a copy of “Tackling Misinformation: The Communications Industry Unites” here. PRSA has more resources on the topic for communications pros here. A small group of social media users spread most of the fake news that circulated in 2020, TechCrunch reports. Published in the journal Science, separate studies by researchers at MIT, Ben-Gurion University,
B2B Brand Storytelling And How To Resonate Powerfully With Prospects
By Sean Parnell, President of Innovaxis
Forbes - June 10, 2024
Here’s what you need to know to make your B2B brand story resonate powerfully with your target markets, generate leads and fuel your growth.
The Colab Brief - 122: Putting the [Cart Emoji] Before The [Horse Emoji]
By Ashley Man and Lizzy Harris
The Colab - June 8, 2024
Don't put the cart before the horse. You have to walk before you can run. It's a marathon, not a sprint. You've heard them, we've heard them, everybody has heard them. But have you ever thought about how they pertain to your media strategy?
The key components of quality content—and why it's so important
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - June 7, 2024
In today's dynamic digital landscape, brands face quite a challenge. Attention spans are short, information overload is prevalent, and competition for consumer loyalty is intense. In the midst of all the chaos the one crucial tool that has surfaced that can help companies is quality content.
Just How Risky are Fake LinkedIn Profiles and What Can You Do About It?
Neville Hobson - June 10, 2024
By proactively monitoring for fakes, reporting suspicious activity, and educating employees on the risks, individuals and organisations can better protect themselves from the reputational harm, data loss and fraudulent activity that fake LinkedIn profiles enable.
Navigating Pride Amidst Backlash
By Zamina Donaldson
Tribe, Inc. - June 7, 2024
It's easy to get swept up in the culture wars and forget the true purpose of Pride month. Before companies began selling rainbow mugs and t-shirts, Pride was a protest led by black and brown trans women like Marsha P Johnson and Sylvia Rivera. With that in mind, how can companies protect their bottom line while ensuring their LGBTQ+ employees are feeling supported?
Recruitment comms strategies on social media to boost your employer brand
By Sean Devlin
Ragan Communications - June 6, 2024
Despite TikTok's seemingly potential ban that might happen in the near future or the ongoing litigation to fight it, the platform continues to be a useful tool for internal communicators across industries. Less talked about is how social media can help launch the youngest generation of workers, Gen Z, into their desired roles.
BiM Panel: Communicators Must Focus On Knowledge To Close AI Expectation Gap
By Asiya Bakht
PRovoke Media - June 10, 2024
The knowledge gap is a major obstacle for corporations seeking to incorporate generative AI, according to panel that discussed WE's latest Brands in Motion study findings.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.