Greetings! Check out today's Daily PR Brief - June 12, 2024

This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Read some of today's best PR and Comms industry news clips:
How innovation is making PR more accessible (Fast Company - June 7, 2024)
PR's Top Pros Talk: Leslie Bishop (O'Dwyer's - June 11, 2024) [VIDEO]
Conferences: The jelly to the peanut butter of media relations (PR Daily - June 12, 2024)
How Journalists Use Social Media: A Guide for PR and Comms Pros (Cision Media Research - June 12, 2024)
The Expert's Toolkit: Essential PR Strategies Every Thought Leader Should Know About (Forbes - June 12, 2024)
People over brands: Writing executive comms on LinkedIn (Ragan Communications - June 11, 2024)
6 methods for showcasing company culture in the digital era (Agility PR Solutions - June 11, 2024)
How to pitch so reporters don't hate your company (Axia Public Relations - June 12, 2024)
First Partners Leads 2024 South Asia SABRE Awards Shortlist (PRovoke Media - June 12, 2024)
7 Common Mistakes Leaders Make With Nonverbal Communication (Forbes - June 12, 2024)
frankly… Episode 47: Carve Your Own Niche in Communications (Franco - June 12, 2024) [PODCAST]
Summary Section:
How innovation is making PR more accessible
By Amy Jackson
Fast Company - June 7, 2024
While it can feel incredibly daunting to compete with massive PR budgets that fund expensive dinners and experiential events, these are no longer required to get coverage of your innovative ideas.
PR's Top Pros Talk: Leslie Bishop [VIDEO]
By Steve Barnes
O'Dwyer's - June 11, 2024
5WPR managing partner and EVP of global strategy Leslie Bishop says that when the agency put together its 2024 Consumer Culture Report "two big categories" came out on top: electronics and technology, and health and wellness. "These are the categories that people, our consumers think that they are going to splurge on, and spend all their money on."
Conferences: The jelly to the peanut butter of media relations
By Tara Baumgarten, Head of PR and Strategic Sommunications for //NKST
PR Daily - June 12, 2024
Traditionally, businesses have relied on public relations, specifically media relations, as their primary channels for building their brand story and executive visibility. However, there's an often-overlooked cornerstone: conferences.
How Journalists Use Social Media: A Guide for PR and Comms Pros
By Simon Reynolds
Cision Media Research - June 12, 2024
With news consumption rising across social, it's understandable that journalists and the brands they work for are pivoting to these platforms. However, their preferences can vary. Cision's 2024 State of the Media Report, a survey of more than 3,000 journalists worldwide, asked which social media platforms reporters' outlets plan to be more active on going forward.
The Expert's Toolkit: Essential PR Strategies Every Thought Leader Should Know About
By Kristen Wessel, Senior VP of PR & Digital Marketing, ChicExecs
Forbes - June 12, 2024
Public relations (PR) might seem like a private club reserved for the Samantha Joneses of the world, but anyone can become a PR pro with the right tools. Of course, you still need a solid strategy backing up your big ideas, but with the right touch, thought leaders can get their name out there and build a solid reputation.
People over brands: Writing executive comms on LinkedIn
By Mariela Azcuy, VP of Content and Executive Communications at Carve Communications
Ragan Communications - June 11, 2024
Everyone knows LinkedIn is where it's at these days. But if you're being specific, people (versus brands) on LinkedIn are where it's at.
6 methods for showcasing company culture in the digital era
By Natasha Thakkar
Agility PR Solutions - June 11, 2024
Fostering a strong and vibrant company culture to enhance the employee experience is more important than ever. As well as establishing a positive reputation and image for your business, you can attract and retain top talent.
How to pitch so reporters don't hate your company
By Marjorie Comer
Axia Public Relations - June 12, 2024
Your company needs to build relationships with the right reporters and be helpful instead of irritating or spammy. Here are six tips to help ensure reporters don’t hate your company.
First Partners Leads 2024 South Asia SABRE Awards Shortlist
PRovoke Media - June 12, 2024
First Partners has received 37 South Asia SABRE Awards nominations for its client work, more than any other public relations firm. A complete list of this year's finalists was released today.
7 Common Mistakes Leaders Make With Nonverbal Communication
By Tim Eyre, CMO at InsideOut Development
Forbes - June 12, 2024
Good communication is the foundation of great leadership, and that doesn’t stop with the spoken word. If you’re looking to grow your portfolio of leadership skills, gaining a better understanding of nonverbal communication can help.
frankly… Episode 47: Carve Your Own Niche in Communications [PODCAST]
Franco - June 12, 2024
Lisa Lark discusses her time as a former high school English teacher and how her skills translate well to her communications journey.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.