Howdy! Take a look at your Thursday Daily PR Brief - June 13, 2024

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Read some of today's best PR and Comms industry news clips:
Communication Builds Credibility In A World That Trusts No One (Forbes - June 12, 2024)
3 ways to use generative AI to craft an impactful PR strategy (Agility PR Solutions - June 13, 2024)
Communicator Spotlight: Moody's chief corporate affairs officer Christine Elliott (Axios - June 13, 2024)
Burson Launches (O'Dwyer's - June 13, 2024)
The PR maturity curve (PR Daily - June 13, 2024)
Director of IPR Measurement Commission on Trends in PR Measurement (PRNEWS - June 13, 2024)
Why PR is Critical in the Cyber Tech Industry to Secure Industry Trust (5W Public Relations - June 13, 2024)
Unlocking Media Coverage: 3 Key Takeaways from Cision's 2024 State of the Media Report (Voxus PR - June 12, 2024)
5 Ways To Position Yourself As A Thought Leader On LinkedIn (Forbes - June 13, 2024)
What media training lessons can you lean from this 'ridiculous' interview? (Media First (UK) - June 13, 2024)
Social Listening by Industry: Strategies for 8 industries (Mention - June 13, 2024)
How can the public relations industry improve social mobility? (Influence (UK) - June 13, 2024)
Summary Section:
Communication Builds Credibility In A World That Trusts No One
By Nick Karoglou
Forbes - June 12, 2024
Consumer trust is at an all-time low, but companies can’t survive without trust. Here’s what companies can do to connect with their audiences and prove they are who they say they are.
3 ways to use generative AI to craft an impactful PR strategy
By Lucy Manole
Agility PR Solutions - June 13, 2024
PR professionals spend countless hours curating content, ensuring consistent messaging, and engaging with stakeholders across various channels. This process, while effective, is often time-consuming, requiring a keen eye for detail and a deep understanding of the brand's voice and values.
Communicator Spotlight: Moody's chief corporate affairs officer Christine Elliott
By Eleanor Hawkins
Axios - June 13, 2024
After joining Moody's in 2021, Christine Elliott was given one mandate: "Modernize the communications function."
Burson Launches
By Kevin McCauley
O'Dwyer's - June 13, 2024
Burson today officially launched its new brand and client offerings to complete the merger of BCW and Hill & Knowlton. The new visual identify "inspired by the power of light to illuminate insights and reveal opportunity, reinforces the company's commitment to counseling clients with bold creativity and advisory solutions," according to the firm's announcement.
The PR maturity curve
By Kim Jefferson
PR Daily - June 13, 2024
Anyone who knows me knows I'm a ride-or-die Swiftie. If you're also a Swiftie, today is your lucky day because I'll frequently reference (honorary) Dr. Swift as we walk through the PR maturity curve. If you're not, there's still something to learn here, whether it be how to communicate to a client about what to expect from their current stage of PR maturity or some inspiration on progressing your company to the next level.
Director of IPR Measurement Commission on Trends in PR Measurement
PRNEWS - June 13, 2024
As a preview to our final seminar later this summer, which covers the latest PR trends on measurement and data, we spoke with expert panelist Angela Dwyer, Head of Insights at FullIntel and Director of the Institute for Public Relations Measurement Commission, about some of the ideas being discussed in the PR measurement space today. Here are a few top trends.
Why PR is Critical in the Cyber Tech Industry to Secure Industry Trust
5W Public Relations - June 13, 2024
The cyber tech industry operates in a digital Wild West, with data breaches becoming increasingly common. Malware and cyber criminals are constantly evolving, posing constant threats. Trust is crucial in this dangerous landscape.
Unlocking Media Coverage: 3 Key Takeaways from Cision's 2024 State of the Media Report
By Matt Stubbs
Voxus PR - June 12, 2024
Cision, a PR software and earned media platform, recently released The 2024 State of the Media Report, offering critical insights into what journalists need from PR professionals and how to build stronger media relationships. And while most of the findings shouldn't come as a surprise, there are several good reminders to help keep PR pros on track. Here are my top takeaways.
5 Ways To Position Yourself As A Thought Leader On LinkedIn
By Melanie Borden
Forbes - June 13, 2024
It’s time to package your brilliance in a way that promotes high-value influence and impact and ultimately creates revenue.
What media training lessons can you lean from this 'ridiculous' interview?
By Adam Fisher
Media First (UK) - June 13, 2024
Imagine a journalist describes your spokesperson’s interview as “ridiculous”. Then consider an adviser intervenes and brings the questioning to a halt.
Social Listening by Industry: Strategies for 8 industries
By Lucas Carval
Mention - June 13, 2024
While social listening and social monitoring seem similar, they serve different purposes. Social monitoring focuses on tracking mentions and engagement metrics like likes and shares. It is about collecting data on what is being said.
How can the public relations industry improve social mobility?
By Sarah Waddington
Influence (UK) - June 13, 2024
On Social Mobility Awareness Day, find out about the not-for-profit PR school which is helping to diversify the industry's leadership demographic.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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