Hello! Please enjoy your Friday Daily PR Brief - June 14, 2024

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The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
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Read some of today's best PR and Comms industry news clips:
'Love is for everyone': Consistent diversity and inclusion messaging across platforms (PR Daily - June 14, 2024) [VIDEO]
Is Multimedia the Key to Earned Media Coverage? (Cision Media Research - June 13, 2024)
U.S. companies fight back against inflation narrative (Axios - June 13, 2024)
PR's Top Pros Talk: Madelyn Flax (O'Dwyer's - June 13, 2024) [VIDEO]
PRNEWS Announces Winners of 2024 Nonprofit Awards (PRNEWS - June 13, 2024)
Juneteenth 2024: The Enduring Fight for Equality and Justice (PRsay - June 14, 2024)
What B2B Startups Get Wrong About Marketing (Spin Sucks - June 13, 2024)
How Public Relations Humanizes AI Innovations (5W Public Relations - June 14, 2024)
5 critical website issues that can harm your brand reputation (Agility PR Solutions - June 14, 2024)
Continuing Education Is Always a Good Thing (HMA Public Relations - June 13, 2024)
6 tips for evaluating PR software (Muck Rack - June 13, 2024)
Intergenerational collaboration can give the PR industry a boost (Influence (UK) - June 14, 2024)
Edelman Study: Politics An Inextricable Part Of Brand/Consumer Relationships (PRovoke Media - June 13, 2024)
Summary Section:
'Love is for everyone': Consistent diversity and inclusion messaging across platforms [VIDEO]
By Allison Carter
PR Daily - June 14, 2024
Here's how Hallmark Media shares the love through diversity and inclusion messaging on social media and beyond.
Is Multimedia the Key to Earned Media Coverage?
By Amy O'Connell
Cision Media Research - June 13, 2024
In 1911, American newspaper editor Arthur Brisbane gave this advice to advertisers that later became the mantra for storytellers everywhere: "Use a picture. It's worth a thousand words." Since then, the way the world consumes information has fundamentally shifted.
U.S. companies fight back against inflation narrative
By Eleanor Hawkins
Axios - June 13, 2024
In preparation for potential political backlash, companies are attempting to manage their messages — and in some cases, set the record straight — when it comes to rising prices.
PR's Top Pros Talk: Madelyn Flax [VIDEO]
By Steve Barnes
O'Dwyer's - June 13, 2024
Madelyn Flax, sports account supervisor and women's sports practice lead at FINN Partners, tells Doug Simon that the women's sports movement offers "a multitude of opportunities" for communicators to "share with this broader group of sports fans."
PRNEWS Announces Winners of 2024 Nonprofit Awards
PRNEWS - June 13, 2024
PRNEWS announced the winners of its 2024 Nonprofit Awards, which celebrates the most talented communicators and teams in the nonprofit sector, as well as the most innovative and effective campaigns.
Juneteenth 2024: The Enduring Fight for Equality and Justice
By PRSA Black Voices Affinity Group
PRsay - June 14, 2024
As we approach Juneteenth, a holiday of profound historical significance, it is crucial to reflect on its importance and the continued necessity for brands to support the Black community. In the current socio-economic, political and cultural climate, it is more important than ever for organizations to stand firm in their Diversity, Equity and Inclusion (DEI) commitments.
What B2B Startups Get Wrong About Marketing
By Meg Crumbine
Spin Sucks - June 13, 2024
Meg Crumbine looks at where B2B startup marketing often goes wrong and how the PESO Model can be the bedrock for effective and scalable results.
How Public Relations Humanizes AI Innovations
5W Public Relations - June 14, 2024
Discover how public relations shapes perceptions of AI innovations, making them relatable, and beneficial to society's advancement.
5 critical website issues that can harm your brand reputation
By Srdjan Gombar
Agility PR Solutions - June 14, 2024
It’s hard to know who’s worth your while on the internet. Everyone presents themselves in the best light online, so you have to come to a conclusion based on the little information you have. This is what the decision-making process looks like from the perspective of your customers.
Continuing Education Is Always a Good Thing
By Abbie Fink
HMA Public Relations - June 13, 2024
Wondering if a master’s degree in communications or PR is worth it? Abbie Fink shares her educational journey and how continuing education has shaped her career in a new blog post.
6 tips for evaluating PR software
Muck Rack - June 13, 2024
In public relations, having the right tools is crucial for success. Communications and PR software plays a pivotal role in driving impact, from finding and pitching relevant journalists to measuring and reporting on the value of PR efforts. But first, you have to select the right PR software.
Intergenerational collaboration can give the PR industry a boost
By Stephanie Mullins-Wiles
Influence (UK) - June 14, 2024
Studies show that older workers get a buzz from advising younger colleagues but mature PR professionals shouldn't be embarrassed to ask for help either.
Edelman Study: Politics An Inextricable Part Of Brand/Consumer Relationships
By Diana Marszalek
PRovoke Media - June 13, 2024
A new Edelman Trust Barometer Survey finds 78% of global survey respondents believe brands are actively engaging in political or politically motivated actions and are making their purchasing decisions accordingly.
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