Hi! Read your Thursday Daily PR Brief - June 20, 2024
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Read some of today's best PR and Comms industry news clips:
The Future of PR and Marketing: Predictions from Leading Executives (Forbes Councils - June 19, 2024)
The Abnormality of the New Normal (O'Dwyer's - June 19, 2024)
By the Numbers: What average Americans really think of DE&I efforts (PR Daily - June 20, 2024)
Lessons from Bridgerton on Sharpening a Pitch (PRNEWS - June 18, 2024)
The Future of Media and PR: Top Journalists Talk Social Media, AI, and Pitching Tips (Cision Media Research - June 17, 2024)
The Global Game Of Cultural Twister (Forbes - June 20, 2024)
15 essential tools every modern PR professional should use in 2024 (Agility PR Solutions - June 20, 2024)
Cannes: How Brands Can Avoid Cultural Pitfalls & Build Credibility (PRovoke Media - June 19, 2024)
Lessons from Guaranteed Rate's leadership comms crisis - (Ragan Communications - June 20, 2024)
The Insider's Guide: Understanding the lesser-known Impact of Being Media Trained (Media First (UK) - June 20, 2024)
5 Things PR People Do That Irk Journalists (Bianchi Public Relations - June 20, 2024)
How investment in PR yields long-term returns (BizCommunity - June 19, 2024)
Summary Section:
The Future of PR and Marketing: Predictions from Leading Executives
By Forbes Communications Council
Forbes Councils - June 19, 2024
This blog explores the landscape of PR and Marketing and how future dynamics will redefine how we engage with an audience.
The Abnormality of the New Normal
By Paul Oestreicher
O'Dwyer's - June 19, 2024
Over the past couple of decades, we've experienced events that created a so-called “new normal”: 9/11, the Great Recession, and COVID-19 are examples. While I understood the use of the term, I never liked it; it rubbed me the wrong way somehow. But after thinking about what the new normal represents to me, the repulsion became clear.
By the Numbers: What average Americans really think of DE&I efforts
By Allison Carter
PR Daily - June 20, 2024
Diversity, equity and inclusion feels under siege from every direction. Programs must be recalibrated to comply with Supreme Court rulings, conservative attorneys general have sent warnings to companies and more laws are proposed each week that would curtail the ability of both government and businesses to offer various kinds of DE&I programming. Yet when you ask normal, everyday Americans what they think about diversity initiatives, most are broadly in favor, according to a new Washington Post-Ipsos poll.
Lessons from Bridgerton on Sharpening a Pitch
By Juliet Di Frenza
PRNEWS - June 18, 2024
The show, adapted from a provocative book series by Julia Quinn, is set in Regency Era London and revolves around the high society lives of the titular Bridgerton family, their friends and foes. A secretive author narrates the series, publishing, essentially, a gossip column under the nom de plume, "Lady Whistledown." A few lines of Whistledown's text can make or break a person's future. So, could public relations professionals sharpen their game by taking a few tips from this Bridgerton show?
The Future of Media and PR: Top Journalists Talk Social Media, AI, and Pitching Tips
By Simon Reynolds
Cision Media Research - June 17, 2024
The best advice for PR professionals from top journalists taken from Cision's recent webinar to follow up our 2024 State of the Media Report.
The Global Game Of Cultural Twister
By Diana Scholz, Global Head of Communications Consumer Health at Bayer
Forbes - June 20, 2024
In today's interconnected business world, it can sometimes feel like we're playing a global game of cultural Twister and we're all just trying not to step on anyone's cultural toes. The beauty of communication lies in its ability to connect people, yet it is rarely perfect and continually evolves.
15 essential tools every modern PR professional should use in 2024
By Jessica Perkins
Agility PR Solutions - June 20, 2024
The number of software platforms that the average PR uses from day to day has risen significantly in recent years, and so long as the most suitable tools are selected, that’s no bad thing. If you're looking for ways to take even more sharp edges off your workflows and processes, take stock of the following platforms and consider whether adopting them in 2024 is a good move.
Cannes: How Brands Can Avoid Cultural Pitfalls & Build Credibility
By Arun Sudhaman
PRovoke Media - June 19, 2024
P&G chief communications officer Damon Jones explores how brands can build meaningful connections with diverse consumers, in conversation with Dr Marcus Collins.
Lessons from Guaranteed Rate's leadership comms crisis -
By Sean Devlin
Ragan Communications - June 20, 2024
In today's modern workplace, much energy is often spent espousing the values and benefits of wellness. When these precepts are followed through on, they're undoubtedly valuable. But when leaders talk a big game externally that they contradict internally, employee backlash is inevitable.
The Insider's Guide: Understanding the lesser-known Impact of Being Media Trained
By Adam Fisher
Media First (UK) - June 20, 2024
What does it mean to be media trained? Find out how it elevates communication for journalists, PR specialists, and CEOs.
5 Things PR People Do That Irk Journalists
By Jim Bianchi
Bianchi Public Relations - June 20, 2024
While the earned media landscape is evolving, one thing remains clear: credible media coverage is a valuable component to any company’s communication effort. Fostering relationships with your key media so they know you as a trusted, reliable source of information goes long way in making … or breaking … your media relationships. Let's look at 5 things that irk journalists and hinder your chances of earned media coverage.
How investment in PR yields long-term returns
BizCommunity - June 19, 2024
In the evolving media landscape, the line between traditional and digital media is increasingly blurred and it’s irrelevant whether a campaign is digital media vs print or radio.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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