Happy July! Read today's Daily PR Brief - July 1, 2024
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Read some of today's best PR and Comms industry news clips:
My PR Moment: 'You're thrown in at the deep end,' Oracle's Paul de Lara recalls his busiest day (PRmoment (UK) - June 24, 2024)
Smaller pitch lists drive significantly higher journalist engagement (Axia Public Relations - June 30, 2024)
Communicator Spotlight: iHeartMedia's Wendy Goldberg (Axios - June 27, 2024)
PR's Top Pros Talk: Jess Muldoon (O'Dwyer's - July 1, 2024) [VIDEO]
How the Four Seasons turned a viral moment into a brand story (PR Daily - July 1, 2024)
How H&R Block Creatively Utilizes Trending Social Platforms (PRNEWS - June 28, 2024)
S&T Live Recap: Organizations Can Engage With LGBTQ+ Community Year-Round (PRsay - June 28, 2024)
Building Trust in Healthcare: Why PR is Essential for Engagement (5W Public Relations - June 28, 2024)
19 Expert Tips To Craft Captivating Content For Mobile Audiences (Forbes - July 1, 2024)
Is media relations the new marketing? A new measurement method on the rise (Agility PR Solutions - July 1, 2024)
Beyond the Announcement: 4 Media Relations Tips for Commercial Real Estate PR (Fischtank PR - June 28, 2024)
Creative Economy 2.0: How AI Is Reshaping The Role Of Creative Agencies (Forbes - June 28, 2024)
An exercise in audience understanding (Influence (UK) - June 28, 2024)
Headliners: Kat Thomas (PRovoke Media - June 28, 2024)
Summary Section:
My PR Moment: 'You're thrown in at the deep end,' Oracle's Paul de Lara recalls his busiest day
By Elizabeth Howlett
PRmoment (UK) - June 24, 2024
"I very much remember it as the single day of my career where I've had the toughest calls with journalists, and you look back and think; that's what it's all about." - Paul de Lara, senior director, corporate communications director EMEA at Oracle.
Smaller pitch lists drive significantly higher journalist engagement
By Lindsey Chastain
Axia Public Relations - June 30, 2024
When it comes to media pitching, many PR pros wonder how many journalists they should email to get maximal engagement with their pitch. New data from an analysis of over 14 million pitches provides a clear answer.
Communicator Spotlight: iHeartMedia's Wendy Goldberg
By Eleanor Hawkins
Axios - June 27, 2024
As chief communications officer for iHeartMedia, Wendy Goldberg manages the narrative of the media company behind some of your favorite radio stations, podcasts and personalities. Audio is undergoing a major transformation and Goldberg's team is tasked with explaining how iHeart fits into the new media landscape.
PR's Top Pros Talk: Jess Muldoon [VIDEO]
By Steve Barnes
O'Dwyer's - July 1, 2024
A thought leadership strategy is "a core part of an integrated PR program," Ruder Finn group VP of corporate media Jess Muldoon tells Doug Simon.
How the Four Seasons turned a viral moment into a brand story
By Kennyatta Collins
PR Daily - July 1, 2024
With over 69 million views, 1-year-old Kate Wise's "ME!" went viral on TikTok as she was asked who wanted to go to the Four Seasons Orlando — a simple but captivating endorsement of the Four Seasons.
How H&R Block Creatively Utilizes Trending Social Platforms
By Nicole Schuman
PRNEWS - June 28, 2024
Ahead of PRNEWS’ next session in its Digital Learning Series, Social Media for PR Campaigns on July 17, we spoke with a presenter for the event, Carolyn Cohen, Senior Marketing Manager-Social Media at H&R Block. PRNEWS got a sneak peek into her session, “Essential Social Platforms NOW: What to Focus on, What to Forget.”
S&T Live Recap: Organizations Can Engage With LGBTQ+ Community Year-Round
PRsay - June 28, 2024
Why does Pride Month feel different this year? Ben Finzel says the upcoming presidential election has created a sense of dread for people regardless of their political affiliations. At the same time, the pall of the COVID pandemic has yet to clear entirely.
Building Trust in Healthcare: Why PR is Essential for Engagement
5W Public Relations - June 28, 2024
Healthcare PR agencies and strategies bridge the gap between healthcare providers and the communities they serve, nurturing trust, fostering engagement, and ultimately leading to better health outcomes.
19 Expert Tips To Craft Captivating Content For Mobile Audiences
By Forbes Agency Council
Forbes - July 1, 2024
With smaller screens and shorter attention spans, should brevity, clarity, visual appeal or all of the above be prioritized to most effectively engage mobile users?
Is media relations the new marketing? A new measurement method on the rise
By Lisa Arledge Powell
Agility PR Solutions - July 1, 2024
With the competition for budgets, it's no wonder that PR pros are scrambling to showcase how media relations impacts the business bottom line. Sure, that placement on 'Good Morning America' is a major reputation win for your client, but did it actually drive business? And if it did, can that be tracked?
Beyond the Announcement: 4 Media Relations Tips for Commercial Real Estate PR
By Nathalia Cruz
Fischtank PR - June 28, 2024
The commercial real estate industry can certainly benefit from crafting a proactive media relations strategy that expands beyond the industry standard notification of transactions or simply paying for ad space on industry-focused trade outlets.
Creative Economy 2.0: How AI Is Reshaping The Role Of Creative Agencies
By Valeria Balaro, VP of Marketing at Star
Forbes - June 28, 2024
Ten years ago, innovation was the buzzword du jour, just like AI is today. Back then, we didn't really know what we needed, but we knew innovation was important. Fast-forward to today, and it's déjà vu with AI. We've got plenty of ideas and wild guesses about the future, and we're certain it's going to revolutionize how we work. But in what way? And how should we prepare for it?
An exercise in audience understanding
By Sarah Browning
Influence (UK) - June 28, 2024
Effective communication is based on audience understanding. To build connections, communicate messages and listen to others, you need to understand them.
Headliners: Kat Thomas
By Maja Pawinska Sims
PRovoke Media - June 28, 2024
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to One Green Bean founder & chief creative officer Kat Thomas, president of the Cannes PR Lions jury.
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