Greetings! Your Tuesday Daily PR Brief has arrived - July 2, 2024

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Read some of today's best PR and Comms industry news clips:
Can you spot the best headline? (PR Daily - July 1, 2024)
Today's Best Businesses Must Lead With Empathy (Forbes - July 2, 2024)
How rally driving has accelerated my PR skills and career (Influence (UK) - June 28, 2024)
Report: Women hold majority of C-suite communications roles (Axios - June 27, 2024)
Presidential Immunity Decision Further Batters Supreme Court's Image (O'Dwyer's - July 2, 2024)
The Future of the PR Industry In an AI World (Spin Sucks - July 2, 2024)
PR Stuntwatch: Scottish Gas Murrayfield get Swiftie fever, TFL slips into its Budgy Smugglers and VisitOslo has an existential crisis (PRmoment (UK) - June 28, 2024)
From crisis to AI, PR may require a pivot but ALWAYS requires a plan (Axia Public Relations - July 1, 2024)
Cannes Lions 2024 in review: A communicator's outlook on a big year for PR (Agility PR Solutions - July 2, 2024)
What's in a Name[tag]? (culpwrit - July 1, 2024)
Webinar rewind: Risk and resilience – A crisis comms refresher (Media First (UK) - July 2, 2024)
Cannes 2024: The PR Lions Jury's Personal Picks (PRovoke Media - July 2, 2024)
Summary Section:
Can you spot the best headline?
By Tom Corfman
PR Daily - July 1, 2024
Some people collect coins or comic books, but Tom Corfman's hobby is saving headlines. He's a senior consultant with RCG, where he directs the Build Better Writers program. We have a pop quiz on writing headlines.
Today's Best Businesses Must Lead With Empathy
By Nancy Marshall
Forbes - July 2, 2024
Putting yourself in another person’s shoes can make you a better boss, a stronger salesperson or a more compelling marketer.
How rally driving has accelerated my PR skills and career
By Stevie Brown
Influence (UK) - June 28, 2024
Understanding the human brain through the prism of competitive sports can help PRs handle pressure, assess risk and communicate more effectively in the world of comms, too.
Report: Women hold majority of C-suite communications roles
By Eleanor Hawkins
Axios - June 27, 2024
Women hold the majority of chief communication roles within the Fortune 500, according to new industry research from Patino Associates. This is a demographic diversity not seen in other C-suite positions.
Presidential Immunity Decision Further Batters Supreme Court's Image
By Bill Huey, President of Strategic Communications
O'Dwyer's - July 2, 2024
I won’t get into the weeds of all the potential impacts because I am no legal scholar anyway, but in terms of twisted legal logic this ruling is right up there with the Citizens United conclusion that money is protected speech. Moreover, it could pave the way for Donald Trump to become The Man Who Got Away with It All.
The Future of the PR Industry In an AI World
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 2, 2024
Explore the future of PR in a world where AI will do creative things almost more efficiently than humans. It's time to evaluate what our future holds.
PR Stuntwatch: Scottish Gas Murrayfield get Swiftie fever, TFL slips into its Budgy Smugglers and VisitOslo has an existential crisis
By Greg Double
PRmoment (UK) - June 28, 2024
One of the best bits of advice I was ever given by a creative mentor is: "Learn to love what you hate." This means getting comfortable outside your comfort zone, watching Love Island even though it's brain rot and yes, engaging with Taylor Swift's Eras tour.
From crisis to AI, PR may require a pivot but ALWAYS requires a plan
By Jason Mudd
Axia Public Relations - July 1, 2024
See how Boeing is dealing with a perception problem, how Target is integrating AI into its stores, and more!
Cannes Lions 2024 in review: A communicator's outlook on a big year for PR
By Tiffany Guarnaccia
Agility PR Solutions - July 2, 2024
As the curtains fell on another successful Cannes Lions International Festival of Creativity, the global advertising and marketing community left the French Riviera with a wealth of inspiration and insights. While many noteworthy themes and trends were discussed throughout the week, three areas stood out in particular: artificial intelligence (AI), sustainability, and PR lead campaigns.
What's in a Name[tag]?
By Jill O'Mahony Stewart
culpwrit - July 1, 2024
Special events are wonderful. And a lot of work. Special events showcase your organization and provide networking opportunities for hosts and guests alike. Whether you are deep into your first job or your first internship, there’s a good chance you’ll be responsible for the organizing those name tags.
Webinar rewind: Risk and resilience – A crisis comms refresher
By Iain Wallace
Media First (UK) - July 2, 2024
Not all media attention is wanted. And we can’t promise to help you stay out of the news when something goes wrong. But our latest webinar aimed to ensure you are in the best position to respond quickly and communicate with clarity and confidence when the worst happens.
Cannes 2024: The PR Lions Jury's Personal Picks
By Maja Pawinska Sims
PRovoke Media - July 2, 2024
Members of the PR Lions awarding jury shared their favourite campaigns from the shortlisted and winning work at PRovoke Media’s annual roundtable in Cannes.
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