Hello! Check out today's Daily PR Brief - July 3, 2024

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Read some of today's best PR and Comms industry news clips:
How to Follow Up on a Media Pitch (Cision - June 27, 2024)
Is 2024 the Year of the LGBTQ Ally? It Ought to Be (O'Dwyer's - June 28, 2024)
The TSA's social team is free to post without approvals. Here's why (PR Daily - July 2, 2024) [VIDEO]
Setting and Owning the Narrative: 3 Considerations for PR Practitioners (PRNEWS - July 2, 2024)
Silence Speaks Volumes: Surge in Nonresponses Signals Shift in Media Relations (PRsay - July 3, 2024)
The Cross-Cultural Impact Of Content Creators In Latin America (Forbes - July 2, 2024)
Global comms: Understanding China's PR, marketing and accounting practices (Agility PR Solutions - July 1, 2024)
When is the best time to send media pitches to reporters? (Axia Public Relations - July 3, 2024)
10 Ways To Make Your Company's LinkedIn Page More Appealing To Visitors (Forbes - July 2, 2024)
PR leaders from OKCupid, PR Girl Manifesto and Flowers Communications Group discuss top trends in PR in 2024 (Muck Rack - July 3, 2024)
PR and communications in the run up to a rebrand (Influence (UK) - June 28, 2024)
Summary Section:
How to Follow Up on a Media Pitch
By Mary Lorenz
Cision - June 27, 2024
To follow up, or not to follow up? That is the question many public relations practitioners ponder after sending out a media pitch. It's also a question without a definitive answer, as not all journalists have the same philosophy on the subject.
Is 2024 the Year of the LGBTQ Ally? It Ought to Be
By Ben Finzel
O'Dwyer's - June 28, 2024
Now, more than ever, we need everyone to understand that this is no time to disengage. In fact, the opposite is true: 2024 should be the Year of the LGBTQ Ally.
The TSA's social team is free to post without approvals. Here's why [VIDEO]
By Jess Zafarris
PR Daily - July 2, 2024
The Transportation Security Administration isn't exactly known for its sense of humor — when you interact with them in airports, that is. But it's a whole different vibe, as the kids say, on its social media accounts, where the TSA cuts loose with relatable travel memes, humorous tips, a bit of snark and adorable photos and videos of bomb-sniffing dogs and their shenanigans.
Setting and Owning the Narrative: 3 Considerations for PR Practitioners
By Peter Prodromou
PRNEWS - July 2, 2024
The fragmentation of media, websites and social media, where everyone has a voice, has given rise to a reality where everyone—from employees to investors to customers to partners—is an opinion maker, capable of making or breaking a brand with a few simple keystrokes.
Silence Speaks Volumes: Surge in Nonresponses Signals Shift in Media Relations
PRsay - July 3, 2024
The phrase "did not respond to a request for comment" is appearing more often in news articles, Columbia Journalism Review reports. "I find it strange, to be honest," says Oliver Darcy, who writes CNN.com's daily newsletter about the news and entertainment industries. "It's the job of spokespeople to tell the best story about the companies they represent."
The Cross-Cultural Impact Of Content Creators In Latin America
By Sergi Cerrato, CEO of MCR-Agency
Forbes - July 2, 2024
Digital content creators from Latin America are playing an increasingly vital role in shaping consumer behaviors and influencing market dynamics, particularly within the Hispanic community in the United States. The economic implications of this surge in content creation are significant.
Global comms: Understanding China's PR, marketing and accounting practices
By Liam Bayford
Agility PR Solutions - July 1, 2024
Globally, business practices differ, and China is no exception. The nation's economy has grown significantly in recent years, and it is now a prominent player in the world market. Therefore, for professionals and companies doing business in China, it is crucial to comprehend Chinese business and accounting practices, which rely heavily on marketing and public relations to establish a solid reputation and draw in customers.
When is the best time to send media pitches to reporters?
By Lindsey Chastain
Axia Public Relations - July 3, 2024
Crafting the perfect media pitch takes time and effort. You've identified relevant media targets, created personalized pitches, and included critical information and compelling angles. But what about timing? When you hit "send" can be just as important to your pitch's success.
10 Ways To Make Your Company's LinkedIn Page More Appealing To Visitors
By Forbes Communications Council
Forbes - July 2, 2024
Ensuring you get your LinkedIn page dialed in is of the utmost importance if you want to make a positive first impression with visitors.
PR leaders from OKCupid, PR Girl Manifesto and Flowers Communications Group discuss top trends in PR in 2024
By Kristen Dunleavy
Muck Rack - July 3, 2024
Muck Rack's State of PR 2024 explores the industry's latest trends, challenges and opportunities. Three PR pros gathered to unpack the survey's results.
PR and communications in the run up to a rebrand
By Charlotte Stoel
Influence (UK) - June 28, 2024
When your organisation is gearing up for a rebrand, it can feel like you're walking a tightrope. How do you balance maintaining your current brand's presence while preparing for a new identity? The journey of rebranding is intricate, requiring a nuanced approach to PR and communications that keeps your audience engaged and prepares them for change – all without losing momentum. Here's how you can navigate these waters safely.
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