Good day! Enjoy Wednesday's Daily PR Brief - July 10, 2024
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Read some of today's best PR and Comms industry news clips:
Lost a new business pitch? 5 reasons clients will never tell you. (PR Daily - July 10, 2024)
Integrating Communications Under The CMO: A Strategic Imperative For Modern Organizations (Forbes - July 10, 2024)
PR's Top Pros Talk: Adrianne C. Smith (O'Dwyer's - July 9, 2024) [VIDEO]
Why Awards Should Be an Integral Part of Your PR and Marketing Plan (PRNEWS - July 9, 2024)
Supercharging AI Tools for Your Day-to-Day Comms Work (Spin Sucks - July 9, 2024)
3 Ways to Write Better Leads: Make Them Concrete, Creative and Provocative (PRsay - July 9, 2024)
The Crucial Role of PR in Mitigating Disasters (5W Public Relations - July 9, 2024)
Inside the Media Mind of CIO's Grant Gross (w2comm - July 9, 2024) [PODCAST]
The media interview highs and lows from the election (Media First (UK) - July 10, 2024)
How to Post Videos on Twitter/X (Meltwater - July 9, 2024)
Are shifting search habits changing the face of consumer tech PR? (Wildfire PR (UK) - June 13, 2024)
Summary Section:
Lost a new business pitch? 5 reasons clients will never tell you.
By Rachel Huff
PR Daily - July 10, 2024
Agencies, next time you lose a pitch, consider that it might have been one these lesser-known (or at least less frequently cited) reasons. Here’s the candid feedback they may not say out loud.
Integrating Communications Under The CMO: A Strategic Imperative For Modern Organizations
By Simone Grapini Goodman, Chief Marketing & Digital Officer, American Diabetes Association
Forbes - July 10, 2024
As real-time communication becomes critical, the integration of marketing and communications will likely become more prevalent.
PR's Top Pros Talk: Adrianne C. Smith [VIDEO]
By Steve Barnes
O'Dwyer's - July 9, 2024
FleishmanHillard chief diversity and inclusion officer Adrianne C. Smith, who is also founder of the Can: Diversity Collective, tells Doug Simon that despite some recent setbacks for DE&I initiatives, "organizations who are committed to the cause" remain a powerful force.
Why Awards Should Be an Integral Part of Your PR and Marketing Plan
By Valeria Carrillo
PRNEWS - July 9, 2024
While there are numerous strategies to gain attention and attract customers and potential employees, one often overlooked tactic is leveraging awards. Winning awards is a powerful communications tool that can enhance your brand's visibility and credibility. Here's why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.
Supercharging AI Tools for Your Day-to-Day Comms Work
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 9, 2024
In this article, Gini Dietrich shows you how to enhance AI output and boost productivity using AI tools for PR tasks through sophisticated prompting.
3 Ways to Write Better Leads: Make Them Concrete, Creative and Provocative
By Ann Wylie
PRsay - July 9, 2024
You're not still packing all the Ws into the first paragraph, are you? Cranking out "XYZ Company today announced…" leads? If so, your Writing 101 class called and wants its lead back! To win today's fierce competition for your readers' attention, you need more sophisticated, nuanced leads.
The Crucial Role of PR in Mitigating Disasters
5W Public Relations - July 9, 2024
Disasters strike unexpectedly, but their impacts can be significantly reduced. This can be achieved by fostering a culture of preparedness. PR professionals play a pivotal role in raising public awareness about potential threats specific to a region.
Inside the Media Mind of CIO's Grant Gross [PODCAST]
By Jessica Foreman
w2comm - July 9, 2024
Tune in to this episode of Inside the Media Minds with CIO's Grant Gross to hear CIOs obstacles with the EU AI Act and more!
The media interview highs and lows from the election
By Adam Fisher
Media First (UK) - July 10, 2024
The dust has started to settle on this year’s general election. Labour has gained a historic win, achieved a sizeable majority, and Keir Starmer has begun to get to work in Downing Street. Weeks of campaigning are now consigned to the history books. But what media training lessons can you learn from them?
How to Post Videos on Twitter/X
By Samantha Scott
Meltwater - July 9, 2024
The general social media management consensus is that videos are more engaging than any other form of social media post, across the board. Video is fairly standard on platforms like Instagram and Facebook, and X, formerly known as Twitter, has also seen a massive increase in video content.
Are shifting search habits changing the face of consumer tech PR?
By Megan Hill
Wildfire PR (UK) - June 13, 2024
Of course, Google is the star of the search engine show now, with Ask — formerly Ask Jeeves — having retired many years ago (and lost the foothold on searches long before that). But new data reveals that even the mighty Google is on uncertain ground when it comes to brand awareness.
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