Good Thursday! Today's Daily PR Brief is here - July 11, 2024
This Daily PR Brief is sponsored by
PR TV clips (prtvclips.com).
Get access to individual broadcast clips.
$50/clip. DPB readers get their first clip for $20.
Just email walter@prtvclips.com with your request.
Read some of today's best PR and Comms industry news clips:
PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards (PRNEWS - July 10, 2024)
What the Media Wishes Our Clients Knew About Journalism (O'Dwyer's - July 9, 2024)
AI for communicators: What's new and what's next (PR Daily - July 11, 2024)
Newsjacking Do's and Don'ts (Cision Media Research - July 9, 2024)
Navigating the New Media Landscape: The Importance of Media Training in the Age of AI (5W Public Relations Firm - July 11, 2024)
13 Ways SMEs Can Leverage Local Publications To Boost Their PR Strategy (Forbes - July 10, 2024)
Asking a journalist for a correction 101 (PRmoment (UK) - June 28, 2024)
Despite a year of attacks and criticism, business leaders continue to support DEI initiatives: New research examines DEI progress and today's challenges (Agility PR Solutions - July 11, 2024)
In Conversation with… Dr Timothy Coombs (CIPR Crisis Communications Network - July 10, 2024) [VIDEO]
frankly… Episode 49: You Create Stronger Communications Through Social Proof (Franco - July 10, 2024) [PODCAST]
5 Lessons On How To Approach Community Service As An Agency (Forbes - July 11, 2024)
Susan Howe Named Weber Shandwick CEO As Gail Heimann Retires (PRovoke Media - July 9, 2024)
Creating a Strong Voice in a Crowded Market (Voxus PR - July 10, 2024)
Summary Section:
PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards
PRNEWS - July 10, 2024
PRNEWS has announced the 2024 Experiential & Event PR Awards, which honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage. Winners are the media events, press tours, PR activations and red-carpet affairs that are making waves and innovating at every corner.
What the Media Wishes Our Clients Knew About Journalism
By Lindsay Stein
O'Dwyer's - July 9, 2024
The gap between media and client is a chasm we publicists regularly dance in, but amid the ever-changing media landscape, this simple two-step has become a choreographed waltz. In this routine, we balance client expectations with the maintenance of mutually beneficial media relationships—on pointed-toe and with bells on.
AI for communicators: What's new and what's next
By Justin Joffe
PR Daily - July 11, 2024
This week, a Shanghai AI conference raises new questions about the global AI race, a former FCC chair calls out slow federal regulation efforts while California's efforts advance, and CIO salaries increase. Read on to find out what communicators need to be aware of this week in the latest chaotic, captivating chapter of AI's growing influence.
Newsjacking Do's and Don'ts
By Julia Burns
Cision Media Research - July 9, 2024
There's a fine art to newsjacking, and I should know: I started my career as a broadcast journalist working in newsrooms across the UK and answering those pesky PR calls and emails. Then I made the switch to PR, becoming the person on the other end of the email, selling in my client's stories.
Navigating the New Media Landscape: The Importance of Media Training in the Age of AI
5W Public Relations Firm - July 11, 2024
The media landscape is undergoing a seismic shift, with artificial intelligence (AI) rapidly transforming the creation, distribution, and consumption of information. In this dynamic environment, effective communication has never been more critical. Media training has become a vital component, equipping individuals and organizations with the tools to thrive in the age of AI.
13 Ways SMEs Can Leverage Local Publications To Boost Their PR Strategy
By Forbes Communications Council
Forbes - July 10, 2024
To ensure you're taking advantage of these opportunities, consider the following advice from the members of Forbes Communications Council. Here, they discuss tips and best practices for small- to medium-sized businesses hoping to leverage their own local newspapers and publications for positive PR.
Asking a journalist for a correction 101
By Elizabeth Howlett
PRmoment (UK) - June 28, 2024
Most of you know the feeling well. The hours of work and relationship building have finally paid off, and you've secured coverage for the client. But you can't share the good news just yet because there's an inaccuracy in the copy.
Despite a year of attacks and criticism, business leaders continue to support DEI initiatives: New research examines DEI progress and today's challenges
By Richard Carufel
Agility PR Solutions - July 11, 2024
The firm's second annual Inclusion Barometer, based on a survey conducted by Lab42 that polled 400 C-suite and HR decision makers at companies with at least $25 million in revenue or more than 250 employees, affirms business leaders' continued commitment, finding that only 4 percent plan to cut back or eliminate their programs.
In Conversation with… Dr Timothy Coombs [VIDEO]
By Chris Tucker
CIPR Crisis Communications Network - July 10, 2024
The CIPR Crisis Communications Network's ‘In Conversation With’ series has now had two successful outings. The latest featured our Special Advisor, Rod Cartwright, interviewing crisis communication academic and expert, Dr Timothy Coombs, whose most famous work is the Situational Crisis Communication Theory.
frankly… Episode 49: You Create Stronger Communications Through Social Proof [PODCAST]
Franco - July 10, 2024
Rachel and Dan meet with Zapier customer advocacy marketing manager, Maranda Borchert, as she discusses the importance of customer advocacy.
5 Lessons On How To Approach Community Service As An Agency
By Pat McKenna, Founder and CEO, DMi Partners
Forbes - July 11, 2024
If you want your organization to get or stay active in your community in a meaningful way, it can help to learn from others' experiences.
Susan Howe Named Weber Shandwick CEO As Gail Heimann Retires
By Arun Sudhaman
PRovoke Media - July 9, 2024
Gail Heimann is retiring after 28 years with The Weber Shandwick Collective, with Susan Howe named as her successor as global CEO.
Creating a Strong Voice in a Crowded Market
By Riggs Mischke
Voxus PR - July 10, 2024
It's no secret that the tech industry is highly competitive. Every technology breakthrough leads to a flood of new players and established companies trying to catch the wave. With that comes similar messaging, marketing, and PR efforts amongst companies trying to, ironically, differentiate themselves in a crowded market.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.