Hello! Check out today's Daily PR Brief - July 16, 2024

This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Read some of today's best PR and Comms industry news clips:
The Scoop: Analyzing responses to attempted assassination of Donald Trump (PR Daily - July 15, 2024)
10 pro tips for securing a speaking spot at SXSW (Muck Rack - July 12, 2024) [VIDEO]
Why Companies Fail At Influencer Marketing (PRNEWS - July 15, 2024)
Good and Bad PR: wins all round for Labour (PRmoment (UK) - July 11, 2024)
What The Tour De France Can Teach Us About B2B Marketing (Forbes - July 16, 2024)
20 essential PR tips from my 20 years working in public relations (Influence (UK) - July 12, 2024)
Five critical areas where people managers and their organizations are misaligned on the definition of success—and its effect on the bottom line (Agility PR Solutions - July 16, 2024)
Four Ways To Meet Your Audience Where They Are (Forbes - July 16, 2024)
Adapting to Global Geopolitical Shifts (O'Dwyer's - July 15, 2024)
Wake up to woke: Should you be worried about the 'war on woke'? (Media First (UK) - July 16, 2024)
Is "Immersive" The New Purpose? CeraVe's Lessons For The Future of PR (PRovoke Media - July 14, 2024)
25 B2B marketing statistics that sum up 2024 at the half-year mark (Sword and the Script - July 16, 2024)
Summary Section:
The Scoop: Analyzing responses to attempted assassination of Donald Trump
By Allison Carter
PR Daily - July 15, 2024
The political landscape in America shifted dramatically this weekend as former president and current presidential candidate Donald Trump narrowly survived an assassination attempt.
10 pro tips for securing a speaking spot at SXSW [VIDEO]
By Linda Zebian
Muck Rack - July 12, 2024
We sat down with SXSW's senior manager of conference programming Katie Perera, and manager of conference programming, Adam Wode, about how it works, how competitive it is and what to keep in mind when crafting your session idea. Here are my top key takeaways.
Why Companies Fail At Influencer Marketing
By Gabriel de la Rosa Cols
PRNEWS - July 15, 2024
Companies cannot expect influencers to single-handedly strengthen their customer bases with the same expertise they've used to build their personal brands.
Good and Bad PR: wins all round for Labour
PRmoment (UK) - July 11, 2024
Here we go then, no time to lose as we ride the wave of optimism that is sweeping the UK after the general election results. It seems only fitting that we dedicate this week's Good and Bad PR to the Labour party election campaign.
What The Tour De France Can Teach Us About B2B Marketing
By Mike Maynard, CEO at Napier
Forbes - July 16, 2024
Whether as a participant or observer, sport—and business—can teach us a lot about ourselves. Teamwork, sacrifice and hard work are the obvious attributes that translate directly from the world of sport to boardrooms, sales teams and marketing departments. However, a sport that may not first leap to top-of-mind status as a B2B marketing techniques influencer is that of professional cycling.
20 essential PR tips from my 20 years working in public relations
By David Fraser
Influence (UK) - July 12, 2024
From learning to fix the photocopier, to making journalists your allies – and simply doing the right thing, Ready10's MD shares his 20 essential tips for PRs, gleaned from two decades in the industry.
Five critical areas where people managers and their organizations are misaligned on the definition of success—and its effect on the bottom line
By Richard Carufel
Agility PR Solutions - July 16, 2024
As we know, leadership has become complicated in the post-pandemic age—today's employees, especially Gen Zers, have higher expectations of their workplace experience, their engagement with leaders, and of the purpose commitments of their companies, among other disconnects.
Four Ways To Meet Your Audience Where They Are
By Deepa Nagraj, Global Head of Communications & Sparkle Innovation Ecosystem at Mphasis
Forbes - July 16, 2024
In today's tech-driven world, traditional power dynamics between corporate leaders, customers, service providers and politicians have been flattened by technology. Audiences now hold significant power, sharing content directly with those around them instead of through public forums. To remain relevant and build loyalty, brands must compete for their audiences' attention by engaging them on their preferred platforms, at their convenience and in the spaces they frequent.
Adapting to Global Geopolitical Shifts
By Brad Staples
O'Dwyer's - July 15, 2024
Businesses operating in todays fragmented global landscape face increasingly complex challenges, underscoring the crucial role they play in achieving meaningful impact.
Wake up to woke: Should you be worried about the 'war on woke'?
Media First (UK) - July 16, 2024
Society can often appear to be more divided and polarised than ever. And it can feel like plenty of negativity surrounds 'wokeness'. So, should brands stop raising awareness of injustices and avoid taking sides on crucial issues?
Is "Immersive" The New Purpose? CeraVe's Lessons For The Future of PR
By Paul Holmes
PRovoke Media - July 14, 2024
The “Michael CeraVe” campaign challenged many of our ideas about what “integrated” means and provided a blueprint for a new approach to PR-led marketing,
25 B2B marketing statistics that sum up 2024 at the half-year mark
By Frank Strong
Sword and the Script - July 16, 2024
Statistics show most B2B marketing shops are spending paltry budgets on performance marketing or customer marketing as the economy works through it's sluggishness.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.