Take a look at Thursday's Daily PR Brief - July 18, 2024

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Read some of today's best PR and Comms industry news clips:
Adobe's lack of transparency comes at a great cost (Ragan Communications - July 18, 2024)
20 Mistakes Brands Make When They Go Viral For Negative Reasons (Forbes - July 18, 2024)
10 things I learnt about public relations after my first year in the industry (Influence (UK) - July 15, 2024)
Exclusive: Lyft brings on Terra Carmichael to lead communications (Axios - July 17, 2024)
Interview with Travel PR Pro Lou Hammond (O'Dwyer's - July 17, 2024)
The Scoop: Amazon comes out swinging after accusations of Prime Day harm (PR Daily - July 17, 2024)
How Do Brands Benefit From Consumers Trust? (Institute for Public Relations - July 13, 2024)
20 Tips For Creating Company Culture With Internal Communications (Forbes - July 17, 2024)
5 ways to use email marketing for public relations (Agility PR Solutions - July 18, 2024)
ITNTW: WHAT OTHER BRANDS CAN LEARN FROM AIRBNB'S OLYMPIC PARTNERSHIP (InsideOut Public Relations (Australia) - July 18, 2024)
Summary Section:
Adobe's lack of transparency comes at a great cost
By Kennyatta Collins
Ragan Communications - July 18, 2024
Adobe has joined the list of major tech companies that have found that the even the idea of using AI in some products can cause fear and mistrust. The tech company bungled its rollout of new terms of service.
20 Mistakes Brands Make When They Go Viral For Negative Reasons
By Forbes Agency Council
Forbes - July 18, 2024
When negative stories go viral on social media, brands that fail to thoughtfully react risk losing trust, reputation and sales with poorly timed, insensitive responses.
10 things I learnt about public relations after my first year in the industry
By Ollie Manser
Influence (UK) - July 15, 2024
When I started considering university courses aged 25, PR seemed like an interesting and viable career path. I mean, who doesn't love Absolutely Fabulous?! With a background in fashion, I was initially drawn to fashion public relations, but opted for a general public relations course at University of Arts London, to avoid limiting my education to a specific sector.
Exclusive: Lyft brings on Terra Carmichael to lead communications
By Eleanor Hawkins
Axios - July 17, 2024
Drive share platform Lyft has hired Terra Carmichael as vice president of communications, the company exclusively told Axios. Lyft CEO David Risher has earned a reputation for being a very effective communicator, and Carmichael's team will help amplify the corporate narrative to appeal to riders, drivers, investors and legislators.
Interview with Travel PR Pro Lou Hammond
By John O'Dwyer
O'Dwyer's - July 17, 2024
Lou Hammond, founder of Lou Hammond Group travel PR specialist in New York City, discusses what got her into the biz, the changes she's seen over 40 years and her advice for those seeking to enter PR.
The Scoop: Amazon comes out swinging after accusations of Prime Day harm
By Casey Weldon
PR Daily - July 17, 2024
Prime Day is usually a time for Amazon to tout consumer deals and new sales records. But instead, the online retail giant spent Tuesday – the first day of its two-day sale event – dealing with blowback from a new Senate report indicating the sales event has been "a major cause of injuries" for the company's warehouse workers across the United States.
How Do Brands Benefit From Consumers Trust?
Institute for Public Relations - July 13, 2024
The Edelman Trust Center examined how and why consumers trust brands and how those brands can benefit from increased trust. An online survey of 15,000 respondents was conducted in 15 countries from April 13–24, 2024.
20 Tips For Creating Company Culture With Internal Communications
By Forbes Communications Council
Forbes - July 17, 2024
From holding regular meetings to using interactive digital platforms, these approaches can help you drive employee engagement and contribute to your company's success.
5 ways to use email marketing for public relations
By Maria Fintanidou
Agility PR Solutions - July 18, 2024
Public relations and email marketing are both powerful tools in any business's arsenal. But they don't come naturally to mind as a pair. Email marketing, though, can boost your PR strategy, as long as you know how to use it effectively to forge connections with your audience.
ITNTW: WHAT OTHER BRANDS CAN LEARN FROM AIRBNB'S OLYMPIC PARTNERSHIP
InsideOut Public Relations (Australia) - July 18, 2024
The Refugee Olympic Team (ROT) symbolises resilience and hope, providing a platform for displaced athletes to showcase their talents on the global stage. Established by the International Olympic Committee (IOC) in 2016, the ROT represents millions of refugees worldwide, emphasising the Olympic values of excellence, friendship, and respect. The inclusion of this team in the Olympics highlights the power of sport to transcend borders and unite people from diverse backgrounds.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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