Check out Monday's Daily PR Brief - July 22, 2024
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Read some of today's best PR and Comms industry news clips:
Sticker Mule founder emails pro-Trump beliefs to all customers (Axios - July 18, 2024)
Take This Job and Love It (O'Dwyer's - July 22, 2024)
These are the riskiest topics for businesses to address (Ragan Communications - July 22, 2024)
TikTok Outlines 6 Fundamental Principles for Creating Compelling Short-Form Video (PRNEWS - July 18, 2024)
Build A Better Brand With Ethical Business Strategies (Forbes - July 19, 2024)
AI-generated content in the news: New research finds nearly half of all business' social media content will be created by AI by 2026 (Agility PR Solutions - July 22, 2024)
Do clever or straightforward subject lines receive better open rates? (Axia Public Relations - July 18, 2024)
Lessons From the CrowdStrike Crisis That Paralysed Our Digital World (Neville Hobson - July 21, 2024)
Broken windows: How would you respond if you caused global IT outage? (Media First (UK) - July 22, 2024)
Bad Language Is Costing Companies Consumers (PRovoke Media - July 22, 2024) [PODCAST]
16 Expert Tips To Prepare Camera-Shy CEOs For Media Engagements (Forbes - July 22, 2024)
Summary Section:
Sticker Mule founder emails pro-Trump beliefs to all customers
By Eleanor Hawkins
Axios - July 18, 2024
While most CEOs kept their statements about the political violence that ensued on July 13 short and clinical, one executive used the opportunity to endorse Trump from his company's communication channels.
Take This Job and Love It
By Laura Davidson, Gina Jevic
O'Dwyer's - July 22, 2024
When building a successful PR company, most managers focus on profit, market share and client longevity. The metric that's frequently overlooked is employee retention. One of my biggest takeaways from 30 years in the trenches of travel PR is that this is one of the most vital—if not the most vital—predictors of an agency's success.
These are the riskiest topics for businesses to address
By Allison Carter
Ragan Communications - July 22, 2024
Today, everything feels political. It can feel hard for a company to say anything at all without catching flack from the public or politicians. But some topics are even more explosive than others — and will remain so for the foreseeable future, according to a new analysis from Gravity Research.
TikTok Outlines 6 Fundamental Principles for Creating Compelling Short-Form Video
By Kaylee Hultgren
PRNEWS - July 18, 2024
At the 2024 Meltwater Summit in New York City last month, Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through "six universal truths" for creating compelling, short-form video on the platform.
Build A Better Brand With Ethical Business Strategies
By Isadora Marlow Morgan
Forbes - July 19, 2024
Now more than ever, ethical businesses are poised to benefit from that impact through people’s trust and support.
AI-generated content in the news: New research finds nearly half of all business' social media content will be created by AI by 2026
By Richard Carufel
Agility PR Solutions - July 22, 2024
Brands and businesses around the world are enthusiastic about the potential of generative AI (GenAI) to enhance engagement, productivity, and cost savings, while simultaneously fostering human creativity, despite significant concern about the risks of disseminating
Do clever or straightforward subject lines receive better open rates?
By Lindsey Chastain
Axia Public Relations - July 18, 2024
The subject line of your email can either make or break the perfect email pitch, and whether or not your message is opened. With millions of pitches sent to journalists daily, standing out is crucial. But should your subject line be clever enough to grab attention or straightforward enough to clearly convey your pitch?
Lessons From the CrowdStrike Crisis That Paralysed Our Digital World
Neville Hobson - July 21, 2024
It's probably fair to say that this CrowdStrike-caused IT meltdown will have resulted in billions in losses as businesses worldwide face downtime, lost revenue, and recovery costs. Actual recovery will likely take some considerable time, with some consequential effects lingering for days, if not weeks.
Broken windows: How would you respond if you caused global IT outage?
By Adam Fisher
Media First (UK) - July 22, 2024
During our crisis communication training courses we tell delegates a crisis can come in many shapes and sizes. Not many, however, cause global chaos. But that was the crisis faced by CrowdStrike.
Bad Language Is Costing Companies Consumers [PODCAST]
By Diana Marszalek
PRovoke Media - July 22, 2024
In this episode of the PRovoke Media podcast, Sherlock Communications managing partner Patrick O'Neill discusses companies turning off Latin American shoppers by using shoddy translations of local languages.
16 Expert Tips To Prepare Camera-Shy CEOs For Media Engagements
By Forbes Communications Council
Forbes - July 22, 2024
From building a supportive environment to leveraging practical rehearsal techniques, discover strategies you can share to ensure your CEO shines in front of the camera.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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