Hi! Take a look at Monday's Daily PR Brief - July 29, 2024
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Read some of today's best PR and Comms industry news clips:
The Scoop: 'Last Supper' depiction at Olympics Opening Ceremony spurs controversy, apology (PR Daily - July 29, 2024)
Cultivating Success: Marketing Lessons From Africa's Potato Revolution (Forbes - July 29, 2024)
California Pizza Kitchen Turns Order Mishap Into Viral Promotion (MediaPost - July 26, 2024)
Communicator spotlight: Khosla Ventures marketing and communications chief, Shernaz Daver (Axios - July 25, 2024)
Can PR Save the News Industry? (O'Dwyer's - July 29, 2024) [VIDEO]
CrowdStrike Outage Shows Ripple Effects of Adjacent Crisis and the Value of Readiness (PRNEWS - July 26, 2024)
S&T Live Recap: Corey duBrowa on How Burson Is Carrying Forward Harold Burson's Legacy (PRsay - July 29, 2024)
Is PR shedding its bad reputation for employee wellbeing? (PRmoment (UK) - July 22, 2024)
Delta issues apology following widespread cancellations, Employees claim AI decreases productivity (Ragan Communications - July 26, 2024)
History will be repeated at the Paris Olympic Games; Will PR spokespersons be prepared to handle tough questions? (Agility PR Solutions - July 26, 2024)
Influence 100: In-House PR Budgets Up From 2023 Low-Point (PRovoke Media - July 29, 2024)
Why every comms pro needs a killer to-do list (Influence (UK) - July 26, 2024)
Summary Section:
The Scoop: 'Last Supper' depiction at Olympics Opening Ceremony spurs controversy, apology
By Allison Carter
PR Daily - July 29, 2024
The most talked-about moment of the ceremony was a complex scene that combined a blue-painted depiction of Dionysus, drag queens, dancers and a tableau that hearkened to Leonardo da Vinci's "The Last Supper." Plus: Delta’s disaster may not hurt long-term; Harris energizes liberal meme-makers.
Cultivating Success: Marketing Lessons From Africa's Potato Revolution
By Marie O'Riordan, CMO at the VITA Foundation
Forbes - July 29, 2024
Whether you're aiming to understand the needs of your audience or tell an impactful story, here are 10 key marketing lessons for an effective marketing strategy.
California Pizza Kitchen Turns Order Mishap Into Viral Promotion
By Teresa Buyikian
MediaPost - July 26, 2024
Every restaurant makes a mistake now and then. A wrong order, bad service -- anyone and any place can have an off day. But those mistakes don't generally go public, and if they do, they usually don't result in the chain turning the incident into a deal for all customers.
Communicator spotlight: Khosla Ventures marketing and communications chief, Shernaz Daver
By Eleanor Hawkins
Axios - July 25, 2024
As an operating partner and chief marketing officer at venture capital firm Khosla Ventures, Shernaz Daver is tasked with supporting the firm's portfolio companies and revitalizing the firm's brand, she tells Axios.
Can PR Save the News Industry? [VIDEO]
By John O'Dwyer
O'Dwyer's - July 29, 2024
Former journalists John and Katie Seigenthaler, now senior PR execs at FINN Partners, discuss the state of the news business with Doug Simon, CEO of D S Simon Media, on the latest PR Top Pros Talk video podcast.
CrowdStrike Outage Shows Ripple Effects of Adjacent Crisis and the Value of Readiness
By Hinda Mitchell
PRNEWS - July 26, 2024
Much has been reported about the good work of CrowdStrike in responding to its crisis. While the impacts were widespread and brought global implications, company leaders did a strong job getting out to communicate early and often.
S&T Live Recap: Corey duBrowa on How Burson Is Carrying Forward Harold Burson's Legacy
PRsay - July 29, 2024
Companies today “have mountains of data available to them, across every aspect of their business,” Corey duBrowa said. “But they don’t always have the resources or the expertise to extract insights from this data.” duBrowa was the guest on July 25 for Strategies & Tactics Live PRSA’s monthly livestream series on LinkedIn.
Is PR shedding its bad reputation for employee wellbeing?
By Elizabeth Howlett
PRmoment (UK) - July 22, 2024
"As an industry, PR does indeed have a historic reputation of poor employee wellbeing," says employee wellbeing consultant Steve Herbert. He says this is likely down to the "always on, 24/7 demands of the job" combined with sudden, high-pressure situations that can arise at short notice.
Delta issues apology following widespread cancellations, Employees claim AI decreases productivity
By Sean Devlin
Ragan Communications - July 26, 2024
Greetings, comms pros! Let's take a look at a few news stories and see what we can learn from them.
History will be repeated at the Paris Olympic Games; Will PR spokespersons be prepared to handle tough questions?
By Arthur Solomon
Agility PR Solutions - July 26, 2024
It’s been a dozen years since the London Olympics, but PR practitioners with clients sponsoring the Paris games will face many of the same problems that their brethren in 2012 had to handle.
Influence 100: In-House PR Budgets Up From 2023 Low-Point
By Maja Pawinska Sims
PRovoke Media - July 29, 2024
A new survey of the Influence 100, PRovoke Media's annual list of the world's most powerful brand and corporate communicators, reveals that total PR budgets are on the rise, despite the continuing permacrisis and widespread reports of slashed budgets across the global industry.
Why every comms pro needs a killer to-do list
By Niki Wheeler
Influence (UK) - July 26, 2024
If you want to be successful in comms, you've got to learn to love a list. Press lists, guest lists, news editor lists, broadcast lists, event lists, they're all part of our working days. But what about your own to-do list? How do you do yours?
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