Check out your Tuesday Daily PR Brief - July 30, 2024
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Read some of today's best PR and Comms industry news clips:
Dialing disaster: Is cold calling journalists a thing of the past? (PR Daily - July 30, 2024)
NATO's Vision for Gen Z (Neville Hobson - July 30, 2024)
What PR Pros Can Learn from Influencer Nara Smith and Marc Jacobs Collab Backlash (PRNEWS - July 29, 2024)
Journalists on the PR Terms to Avoid in Press Releases and Pitches (Cision Media Research - July 23, 2024)
Building A Kid-Friendly Brand On YouTube: Key Strategies And Tips (Forbes - July 30, 2024)
How the Land O'Lakes comms team supported its unique flex work initiative for manufacturing employees (Ragan Communications - July 30, 2024)
10 techniques for boosting PR campaigns with predictive analytics and mathematical insights (Agility PR Solutions - July 30, 2024)
Headliners: Leah Katz (PRovoke Media - July 26, 2024)
Support for 'speak up!' culture is essential in the PR world (Influence (UK) - July 26, 2024)
PR pros say consumers trust social media more than traditional news, according to a new survey (Sword and the Script - July 30, 2024)
The Future of Climate Communications: Q&A with One of the World's Most Sustainable Companies of 2024 (Beantown Media Ventures - July 29, 2024)
Seven Steps To Make GenAI Work For You, Not Just Alongside You (Forbes - July 30, 2024)
Summary Section:
Dialing disaster: Is cold calling journalists a thing of the past?
By Lindsey Bradshaw
PR Daily - July 30, 2024
Not only has my own opinion on phone pitching evolved, but with the rise of platforms like LinkedIn, Instagram, Discord, WhatsApp and other OTT messaging services, the risk of what would be a simple phone pitch, is SO MUCH HIGHER. It once was considered the gold standard of pitching. But what do journalists and PR pros say in 2024?
NATO's Vision for Gen Z
Neville Hobson - July 30, 2024
The North Atlantic Treaty Organization (NATO) has taken an innovative approach to engaging with younger audiences through the creation of a graphic novel, "NATO 2099".
What PR Pros Can Learn from Influencer Nara Smith and Marc Jacobs Collab Backlash
By Shakayla Zoss
PRNEWS - July 29, 2024
The internet has been buzzing about a recent collaboration with mega-influencer Nara Smith and luxury brand Marc Jacobs. In the brand's TikTok video, which has received more than 2 million likes and 11 million views since posted early this week, Smith is featured baking her very own version of The Tote Bag from scratch. However, the campaign is facing some backlash.
Journalists on the PR Terms to Avoid in Press Releases and Pitches
By Simon Reynolds
Cision Media Research - July 23, 2024
In the 2024 Cision State of the Media, we asked respondents to answer a simple question: What is the one word or phrase in a press release headline or subject line that makes you immediately want to hit "delete"?
Building A Kid-Friendly Brand On YouTube: Key Strategies And Tips
By Jessica Wong, Founder and CEO of Valux Digital and uPro Digital
Forbes - July 30, 2024
Building a successful, kid-friendly YouTube brand follows many of the same rules as building any brand on the platform. Start by defining your brand’s vision and mission.
How the Land O'Lakes comms team supported its unique flex work initiative for manufacturing employees
By Justin Joffe
Ragan Communications - July 30, 2024
When new and hip trends in employee experience surface, they aren't always embraced by billion-dollar, legacy companies. So when Land O'Lakes Inc. (LOL), the 103-year-old ag co-op decided to implement a flexible work program for its manufacturing employees, people took notice.
10 techniques for boosting PR campaigns with predictive analytics and mathematical insights
By Angela Green
Agility PR Solutions - July 30, 2024
Do you need to explain how predictive analytics is useful in creating PR campaign strategies? Well, it is not difficult—we have already explained 3 key reasons.
Headliners: Leah Katz
By Diana Marszalek
PRovoke Media - July 26, 2024
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Leah Katz, the new head of Zeno East.
Support for 'speak up!' culture is essential in the PR world
By Mary Beth West
Influence (UK) - July 26, 2024
Walking through Heathrow in recent weeks on my way home to the States from a PR industry conference in Europe, I heard that familiar British voice over the airport intercom, to paraphrase, "If you see someone behaving suspiciously or find any item unattended, please inform British Transport Police…"
PR pros say consumers trust social media more than traditional news, according to a new survey
By Frank Strong
Sword and the Script - July 30, 2024
More consumers trust social media for information than other conventional sources, including traditional news, business and government. That's according to a new poll by the trade publication PRWeek and the PR software vendor Notified.
The Future of Climate Communications: Q&A with One of the World's Most Sustainable Companies of 2024
By Makailey Cookis
Beantown Media Ventures - July 29, 2024
Every nation and region of our planet faces critical issues of resource scarcity and environmental protection. Sustainability, once an optional consideration, is now an essential and defining global trend. Unlike the relentless march of digitalization, sustainability uniquely unites us in addressing the urgent challenges of climate change.
Seven Steps To Make GenAI Work For You, Not Just Alongside You
By Sowmya Moni, Head of Marketing at Incture
Forbes - July 30, 2024
GenAI isn't here to replace your team; it's here to augment their skills and competence. Through GenAI, you can essentially give your team the superpower of productivity. Based on my experience, here are seven steps to measuring productivity gains with GenAI.
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