Please enjoy Wednesday's Daily PR Brief - July 31, 2024
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Read some of today's best PR and Comms industry news clips:
To Earn Media Coverage, Brands Must Perfect Pitches (Forbes - July 30, 2024)
Partnering with Professional Services Providers (O'Dwyer's - July 29, 2024)
Learning about Olympic Sports Sponsorship from Flava Flav and USA Water Polo (PRNEWS - July 30, 2024)
How Communicators Can Combat Disinformation in Elections (Institute for Public Relations - July 25, 2024)
AI's Impact on Journalism, PR, and Media Relations (Cision Media Research - July 23, 2024)
Bridging the Divide: Communicating the Value of DEI to Critics (PRsay - July 30, 2024)
Enhancing Customer Loyalty by Crafting Positive Messages to the Public (5W Public Relations Firm - July 30, 2024)
11 Ways Companies Can Leverage Earned Media To Navigate A Crisis (Forbes - July 30, 2024)
7 ways to maximize media impact with emerging video distribution trends (Agility PR Solutions - July 31, 2024)
PR and Marketing for Telecoms during periods of uncertainty (Babel Public Relations - July 31, 2024)
Learn Valuable PR Skills: Volunteer for a Campaign (Culpwrit - July 30, 2024)
What Are X / Twitter Community Notes And How Do They Fight Disinformation? (Meltwater - July 26, 2024)
"The PR industry is in the dark ages when it comes to modernising its practices" - CEO Q&A with Riannon Palmer, Founder and CEO of Lem-uhn (Business & Finance - July 31, 2024)
Summary Section:
To Earn Media Coverage, Brands Must Perfect Pitches
By Jason Mudd, CEO of Axia Public Relations
Forbes - July 30, 2024
For many brands, earned media coverage is a coveted goal, and for good reason—it can strengthen their reputation and put them in front of a new audience, ultimately generating more sales. Yet, some brands seem unable to earn media coverage. Why?
Partnering with Professional Services Providers
By Kelsey Campbell, Lori Graham
O'Dwyer's - July 29, 2024
Are you utilizing your professional services teams to their full extent? Are you getting out of them everything you're hoping for (or paying for)? This month, we're talking about the best ways to utilize those relationships.
Learning about Olympic Sports Sponsorship from Flava Flav and USA Water Polo
By Amy Moritz
PRNEWS - July 30, 2024
There is only one Flava Flav, but his activation with USA Water Polo provides a few key lessons for any company looking to grow its brand through meaningful sports sponsorships, including leaning into the pillars of authenticity and commitment with a hype mindset.
How Communicators Can Combat Disinformation in Elections
By Olivia K. Fajardo
Institute for Public Relations - July 25, 2024
Communication and business leaders can help combat disinformation with these 10 steps that are addressed in more detail in the guide.
AI's Impact on Journalism, PR, and Media Relations
Cision Media Research - July 23, 2024
Technology's influence on journalism has been a significant if not always comfortable one. From the typewriter to the printing press, the internet and social media, reporters have always relied on tech innovation to create and share their stories, but the rising prominence of artificial intelligence (AI) has left many questions about how it will impact the profession.
Bridging the Divide: Communicating the Value of DEI to Critics
By Crystal Borde
PRsay - July 30, 2024
In this polarized environment, organizations are shifting their language and messaging away from diversity, equity and inclusion to not anger or alienate critical audiences who view DEI as problematic, unnecessary, inaccurate and ultimately, a politically liberal point of view they do not value.
Enhancing Customer Loyalty by Crafting Positive Messages to the Public
5W Public Relations Firm - July 30, 2024
In today's competitive marketplace, customer loyalty stands as the golden ticket. While attracting new customers remains important, retaining existing ones proves far more cost-effective and profitable. Studies highlight that returning customers spend more and are more likely to recommend the brand to others. Cultivating a loyal customer base lies in the power of positive messaging and hospitality PR firms.
11 Ways Companies Can Leverage Earned Media To Navigate A Crisis
By Forbes Communications Council
Forbes - July 30, 2024
Media and their audiences know when business leaders are hedging their bets. Tell the truth, demonstrate what you’re doing to fix the issue and communicate consistently.
7 ways to maximize media impact with emerging video distribution trends
By Jessica Perkins
Agility PR Solutions - July 31, 2024
Video content is more powerful than ever, driving engagement and expanding reach across digital platforms. In this guide, we'll explore seven strategies that will elevate your video distribution efforts, making sure every piece of content you create resonates deeply with your audience.
PR and Marketing for Telecoms during periods of uncertainty
By Paul Campbell
Babel Public Relations - July 31, 2024
The telecoms industry saw a significant surge in demand during the pandemic due to the rise in remote work, leading to substantial investments in network expansion. However, four years later, the outlook is less positive with service providers looking to claw back revenue from fibre-to-the-home and 5G rollouts.
Learn Valuable PR Skills: Volunteer for a Campaign
By Ron Culp
Culpwrit - July 30, 2024
Noting my early career involvement in politics, a Gen Z college sophomore asked me last week if I would still recommend volunteering for political campaigns. “Absolutely, positively,” I replied. The next three months will be a crash course in strategic planning, political organizing, message development, event planning and grassroots organizing — all key traits of successful PR pros.
What Are X / Twitter Community Notes And How Do They Fight Disinformation?
By TJ Kiely
Meltwater - July 26, 2024
Learn what X/Twitter community notes are, their purpose, examples of Twitter community notes, and how to create them to fight the spread of disinformation.
"The PR industry is in the dark ages when it comes to modernising its practices" - CEO Q&A with Riannon Palmer, Founder and CEO of Lem-uhn
Business & Finance - July 31, 2024
Riannon Palmer is the Founder and CEO of Lem-uhn, the feel-good PR agency for companies that care. After feeling the pressure to work more hours than necessary while employed at one of the UK’s leading PR agencies, she looked for a better type of PR agency.
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