Greetings! Peruse your Tuesday Daily PR Brief - August 6, 2024
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Read some of today's best PR and Comms industry news clips:
The Scoop: Google pulls AI ad after backlash from Olympics audiences (PR Daily - August 5, 2024)
PRNEWS Live Discusses How to Combat Narrative Attacks Created by Disinformation (PRNEWS - August 2, 2024) [VIDEO]
10 Reasons to Ditch the RFP Process In Your Agency Search (Spin Sucks - August 6, 2024)
Who gets the medals for these Olympic apologies? (Media First (UK) - August 6, 2024)
The Financial Times Joins TikTok: What It Means For Corporate Comms (Forbes - August 6, 2024)
KKR nears $800mn deal to acquire corporate PR firm from WPP (Financial Times - August 6, 2024)
3 ways to turn a negative review into a positive PR opportunity (Agility PR Solutions - August 5, 2024)
Storytelling with Kate Meyers Emery | On Top of PR (Axia Public Relations - August 6, 2024) [PODCAST]
Ogilvy Leads 2024 Asia-Pacific SABRE Awards Finalists (PRovoke Media (UK) - August 5, 2024)
How REI Co-op's Compass Group fosters dialogue between hourly workers and corporate leadership (Ragan Communications - August 6, 2024)
Master the art of storytelling in the boardroom by turning your data into DRAMA (Influence (UK) - August 2, 2024)
Summary Section:
The Scoop: Google pulls AI ad after backlash from Olympics audiences
By Allison Carter
PR Daily - August 5, 2024
Just months after Apple apologized for an ad that saw artistic and musical implements destroyed by a compressor to fit into an iPad, Google has now ended the run of an Olympics-themed ad meant to tout its Gemini AI model.
PRNEWS Live Discusses How to Combat Narrative Attacks Created by Disinformation [VIDEO]
By Nicole Schuman
PRNEWS - August 2, 2024
This chat with Blackbird.AI aims to equip businesses with the tools and strategies needed to protect their brand from the harmful effects of narrative attacks.
10 Reasons to Ditch the RFP Process In Your Agency Search
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 6, 2024
The RFP process is detrimental to both brands and agencies—there are major pitfalls and better alternatives for finding your ideal agency partner. Did you know RFPs can limit your access to top agency talent? Learn why in Gini Dietrich's latest article.
Who gets the medals for these Olympic apologies?
By Adam Fisher
Media First (UK) - August 6, 2024
The Paris Olympics are serving up plenty of thrills and spills. But amid the attention-grabbing action and heart-stopping moments, there has been a lot of apologising.
The Financial Times Joins TikTok: What It Means For Corporate Comms
By Lis Anderson, Founder and Director at AMBITIOUS
Forbes - August 6, 2024
Social media channels have become not only a major part of digital comms and PR strategies but also a major aspect of business as usual.
KKR nears $800mn deal to acquire corporate PR firm from WPP
By Daniel Thomas
Financial Times - August 6, 2024
Advertising group WPP is nearing a deal to sell its controlling stake in financial communications company FGS Global to private equity group KKR for about $800mn.
3 ways to turn a negative review into a positive PR opportunity
By Katie Brenneman
Agility PR Solutions - August 5, 2024
Your brand's public relations strategy will likely be well-crafted to present an image reflecting your company values and priorities. Yet, for all the internal tactics you apply to this process, external factors can affect the integrity of your brand image. In the digital landscape, one of the most prevalent of these is negative reviews.
Storytelling with Kate Meyers Emery | On Top of PR [PODCAST]
By On Top of PR
Axia Public Relations - August 6, 2024
In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement.
Ogilvy Leads 2024 Asia-Pacific SABRE Awards Finalists
PRovoke Media (UK) - August 5, 2024
Ogilvy and its clients have received more nominations for the 2024 Asia-Pacific SABRE Awards than any other firm, with 54 finalists in the Gold and Diamond categories, which recognize the best public relations campaigns of the past 18 months.
How REI Co-op's Compass Group fosters dialogue between hourly workers and corporate leadership
By Justin Joffe
Ragan Communications - August 6, 2024
Communicating change across business lines and audience segments is a delicate and nuanced process, especially when some of those segments include frontline employees.
Master the art of storytelling in the boardroom by turning your data into DRAMA
By Natasha Hill
Influence (UK) - August 2, 2024
Creating a presentation that captures the board's attention is not easy - but follow the DRAMA approach and you'll make your marketing memorable.
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