Happy Wednesday! Here's your Daily PR Brief - August 7, 2024
This Daily PR Brief is sponsored by
PR TV clips (prtvclips.com).
Get access to individual broadcast clips.
$50/clip. DPB readers get their first clip for $20.
Just email walter@prtvclips.com with your request.
Read some of today's best PR and Comms industry news clips:
3 Crisis Communication Lessons To Learn From Adobe's Recent Response (Forbes - August 6, 2024)
AI search makes earned media even more important (PR Daily - August 6, 2024)
Crisis of Communication: The Secret Service's Leadership Failure (PRNEWS - August 6, 2024)
How Can Internal Communications Enhance Employer Branding? (Institute for Public Relations - August 6, 2024)
3 Ways to Write Better Executive Quotes for Your News Releases (PRsay - August 6, 2024)
Does size really matter? Solving PR's measurement problem (PRmoment (UK) - July 31, 2024)
KKR’s $1.7 Billion PR Deal Could Be Easy to Mess Up (Bloomberg - August 7, 2024)
The Cardinal Rule of Social Media: It's Not All About You - Amendola Communications (Amendola Communications - August 7, 2024)
Is influencer marketing helping or hurting PR? Here's a breakdown (Agility PR Solutions - August 7, 2024)
How I got here: Kite Hill PR's CEO Tiffany Guarnaccia on the future of work (Ragan Communications - August 7, 2024)
GB athlete turned PR pro explains how to bring athletics mindset to PR strategy (Influence (UK) - August 5, 2024)
Summary Section:
3 Crisis Communication Lessons To Learn From Adobe's Recent Response
By Leeza Hoyt
Forbes - August 6, 2024
Adobe's response to the backlash sparked by its terms of service update provides a valuable case study in effective crisis communication.
AI search makes earned media even more important
By Allison Carter
PR Daily - August 6, 2024
Google's AI Overviews have been out in the world for several months now. While not an entirely smooth rollout, these AI-written summaries now adorn the top of many searches in the United States, with slower releases happening worldwide.
Crisis of Communication: The Secret Service's Leadership Failure
By Michelle M. Johnson
PRNEWS - August 6, 2024
Kimberly Cheatle's, now-former director of the Secret Service, swift downfall highlights the critical communication skills leaders must master during crises.
How Can Internal Communications Enhance Employer Branding?
By Aniisu K. Verghese
Institute for Public Relations - August 6, 2024
The world of work underwent a significant shift in the wake of COVID-19, prompting organizations to reassess their strategies for attracting and retaining top talent. Central to this recalibration is the concept of employer branding – how a company presents itself as an employer, showcasing its values, culture, and overall appeal to prospective employees. Despite their critical importance, many organizations grapple with disjointed approaches to employer branding and internal communications.
3 Ways to Write Better Executive Quotes for Your News Releases
By Ann Wylie
PRsay - August 6, 2024
What’s the least important element in a release — less important even than the dateline or the boilerplate? Quotes, say one in four reporters surveyed in a study by Greentarget.
Does size really matter? Solving PR's measurement problem
By Elizabeth Howlett
PRmoment (UK) - July 31, 2024
If I start this article with a sweeping statement about PR measurement being tricky, you might let out an audible groan. You've heard it all before. PR once measured newspapers to prove the function's importance, and advertising value equivalent metrics and impressions won't help you.
KKR’s $1.7 Billion PR Deal Could Be Easy to Mess Up
By Chris Hughes
Bloomberg - August 7, 2024
It won’t use up much of KKR & Co.’s pile of dry powder. But Wednesday’s deal to take control of public-relations firm FGS Global will certainly use a lot of the buyout firm’s time and attention. KKR is paying a high price for a business that’s still some way from being a credible candidate for an initial public offering — the option it should now try to create for itself.
The Cardinal Rule of Social Media: It's Not All About You - Amendola Communications
By Brandon Glenn
Amendola Communications - August 7, 2024
Most marketers know how to articulate the benefits and value proposition of their company's products, and, generally, they do a solid job of it. What fewer marketers understand is when NOT to talk about their companies – particularly on social media.
Is influencer marketing helping or hurting PR? Here's a breakdown
By Gabriel de la Rosa Cols
Agility PR Solutions - August 7, 2024
Many businesses wish they could master the art of social media marketing. Unfortunately, using a social network like Instagram or Facebook to grow a customer base effectively is not easy. For an increasing number of businesses, the solution here means leaving their social media marketing needs to professional influencers.
How I got here: Kite Hill PR's CEO Tiffany Guarnaccia on the future of work
By Isis Simpson-Mersha
Ragan Communications - August 7, 2024
Raised by a single mother who taught her the value of hard work, Tiffany Guarnaccia, the CEO and founder of Kite Hill PR, learned important life lessons. She landed her first job managing an ice cream parlor on the Jersey Shore, and these experiences have helped shape her into the leader she is today.
GB athlete turned PR pro explains how to bring athletics mindset to PR strategy
By Lucy Evans
Influence (UK) - August 5, 2024
Is your PR podium ready? As Team GB's Olympics medal haul grows, a CIPR member and former Commonwealth Games athlete explains how she brings her track and field mindset to public relations.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.