Hello! Enjoy your Friday Daily PR Brief - August 9, 2024
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Read some of today's best PR and Comms industry news clips:
Delta ignites a war of words with CrowdStrike following IT outage (Axios - August 8, 2024)
AI for communicators: What's new and what matters (PR Daily - August 8, 2024)
Social Media and PR: 5 Brands That Got It Right (Cision Media Research - August 6, 2024)
Business Success Depends on Thought Leadership, Not Just Products (O'Dwyer's - August 8, 2024) [VIDEO]
PR Roundup: Big Dad Energy, Axios's Layoff Blunder, Financial Comms and Market Panic (PRNEWS - August 8, 2024)
How to get the most out of the leaders you work with (Influence (UK) - August 9, 2024)
Taking Control: How Mining Companies Are Redefining Public Relations (Forbes - August 9, 2024)
The beneficial role of agile certifications in PR career advancement (Agility PR Solutions - August 8, 2024)
frankly… Episode 51: Consistent Communication Helps Navigate the Healthcare System (Franco - August 8, 2024) [PODCAST]
ITNTW – It's a TikTok takeover! (InsideOut Public Relations (Australia) - August 9, 2024)
Ketchum UK CEO Resigns After Three Months (PRovoke Media - August 8, 2024)
Summary Section:
Delta ignites a war of words with CrowdStrike following IT outage
By Eleanor Hawkins
Axios - August 8, 2024
Delta and CrowdStrike have entered a public war of words following last month's IT outage that led to more than 5,000 flight cancellations and an estimated $500 million in losses for the airline.
AI for communicators: What's new and what matters
By Allison Carter
PR Daily - August 8, 2024
The last few weeks have been filled with lawsuits, major changes in the AI economy and new insights into how everyday users are using AI – and want to use it in the future. Here’s what communicators should know.
Social Media and PR: 5 Brands That Got It Right
By Simon Reynolds
Cision Media Research - August 6, 2024
As social media users become increasingly aware – and dismissive – of blatant marketing tactics, using social media as a PR tool has gotten increasingly difficult. But not impossible. The brands below exemplify how companies can deliver winning results on social media and generate positive PR in the process.
Business Success Depends on Thought Leadership, Not Just Products [VIDEO]
By John O'Dwyer
O'Dwyer's - August 8, 2024
Annie Dunleavy, Senior VP & U.S. Head of Content Strategy for Edelman Business Marketing, and Tusar Barik, Senior Director of Marketing for LinkedIn, discuss the impact of thought leadership on trust and credibility in the B2B landscape, emphasizing its role in educating customers and fundamentally driving business forward with Doug Simon, CEO of D S Simon Media, on latest PR's Top Pros Talk video podcast.
PR Roundup: Big Dad Energy, Axios's Layoff Blunder, Financial Comms and Market Panic
By Nicole Schuman
PRNEWS - August 8, 2024
This week's PR Roundup explores Big Dad Energy, another example of how not to communicate layoffs and dealing with investors in panic mode.
How to get the most out of the leaders you work with
By Katy Busby
Influence (UK) - August 9, 2024
As an internal comms professional, what's the best way to nurture the managers you work with? It all comes down to helping them engage employees as effectively as possible. Here's how to do it…
Taking Control: How Mining Companies Are Redefining Public Relations
By Robert Simpson, CEO, PRA Communications
Forbes - August 9, 2024
Is publicly refuting media reports an effective public relations strategy, or does it risk drawing more attention to the issues and appearing defensive?
The beneficial role of agile certifications in PR career advancement
By Denise Langenegger
Agility PR Solutions - August 8, 2024
This blog post examines the significance of agile certifications obtained online for advancing PR careers and explains how such certifications can enhance professional development.
frankly… Episode 51: Consistent Communication Helps Navigate the Healthcare System [PODCAST]
Franco - August 8, 2024
Rachel and Dan meet with Henry Ford Health manager of Medicare and Medicaid marketing, Maggie Jackson, discussing healthcare communications.
ITNTW – It's a TikTok takeover!
InsideOut Public Relations (Australia) - August 9, 2024
It seems no matter where in the world you are, your TikTok For You Page is most likely filled with content surrounding the upcoming US presidential election. In particular, newly appointed Democratic candidate Kamala Harris is using the platform as a pivotal way to target young voters and tap into Gen Z culture.
Ketchum UK CEO Resigns After Three Months
By Diana Marszalek
PRovoke Media - August 8, 2024
Ruth Allchurch has departed Ketchum roughly three months after joining the agency as UK CEO. Allchurch assumed the CEO position in April, taking leadership of Ketchum's second largest global office from WE Communications, where she served as EMEA managing director.
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