Hi! Monday's Daily PR Brief is attached - August 12, 2024
This Daily PR Brief is sponsored by
PR TV clips (prtvclips.com).
Get access to individual broadcast clips.
$50/clip. DPB readers get their first clip for $20.
Just email walter@prtvclips.com with your request.
Read some of today's best PR and Comms industry news clips:
Gen Z’s Confessional Style Fuels Generational Divide on LinkedIn (Bloomberg - August 10, 2024)
A love letter to public relations pros (Creativebrief - August 9, 2024)
19 Mistakes Companies Make When Sending RFPs To Agencies (Forbes - August 9, 2024)
Delta to seek "at least $500 million" from CrowdStrike and Microsoft (Axios - August 8, 2024)
Aligning Communications and Social Excellence in an Asymmetric World (O'Dwyer's - August 8, 2024)
PR pros discuss the art of the international pitch (PR Daily - August 12, 2024)
Should a Brand Enter a High-Traffic News Cycle? (PRNEWS - August 7, 2024)
Ethical storytelling: Balancing brand narratives and social responsibility—key principles, brand examples, and 4 tips for writing your own (Agility PR Solutions - August 9, 2024)
How to Calculate Earned Media Value? (2024 guide) (Mention - August 12, 2024)
A D-AI-alogue: What The Leading Edge of AI In PR Looks Like (PRovoke Media - August 12, 2024)
Getting out of the ivory tower (PR Academy (UK) - August 7, 2024)
Summary Section:
Gen Z’s Confessional Style Fuels Generational Divide on LinkedIn
By Charlie Wells
Bloomberg - August 10, 2024
Longtime users irked by personal content lament that the job-hunting website has become more like Facebook. But some experts see an upside to being more open.
A love letter to public relations pros
By Andy Rohr, Global Head of Tech at Current Global
Creativebrief - August 9, 2024
We wear many hats on any given day. Media relations expert, exec comms strategist, digital content leader - the list goes on. It can be difficult to explain what we do -- and our modest nature makes us less inclined to do so. We advocate for others and tell their stories, but not for ourselves.
19 Mistakes Companies Make When Sending RFPs To Agencies
By Forbes Agency Council
Forbes - August 9, 2024
A poorly crafted RFP can lead an agency to misunderstand the project scope, underestimate the resources required or propose solutions that don't align with the company's true needs. Below, members of Forbes Agency Council explore common mistakes companies make when sending RFPs to agencies and how to avoid these pitfalls to ensure a fruitful collaboration.
Delta to seek "at least $500 million" from CrowdStrike and Microsoft
By Hope King
Axios - August 8, 2024
The three-way blame game involving Delta, CrowdStrike and Microsoft continues to escalate as each company tries to clear the air.
Aligning Communications and Social Excellence in an Asymmetric World
By Peter Prodromou
O'Dwyer's - August 8, 2024
Over the past 15 years, the evolution of the internet and the way key constituents use it to communicate has far outpaced the ability of organizations to keep up. Consumers simply want content where they want it, when they want it. Corporations, on the other hand, are structured to deliver symmetric messaging and channel engagement in an increasingly blurred, asymmetric environment.
PR pros discuss the art of the international pitch
By Casey Weldon
PR Daily - August 12, 2024
Cultural nuances can play a major role in landing a placement. Trevor Hale doesn’t believe the fundamentals of pitching a news story in the United States are all that different from doing so anywhere else in the world. Both require a tailored pitch that’s clear and to the point.
Should a Brand Enter a High-Traffic News Cycle?
By Meagan Sloan
PRNEWS - August 7, 2024
During high-traffic news cycles— including social and political global events—many brands may feel obligated to join the thread and contribute to the trending story, feeling mounting pressure for their corporate teams to comment on headlining news. But inserting a brand's voice may not win over audiences or guarantee a media hit, nor may it positively impact your brand's reputation.
Ethical storytelling: Balancing brand narratives and social responsibility—key principles, brand examples, and 4 tips for writing your own
By Nahla Davies
Agility PR Solutions - August 9, 2024
This article explores the key principles of ethical PR storytelling as part of a broader PR strategy, outlining the need to align brand narratives with genuine social responsibility efforts. We will discuss how to craft compelling stories that can resonate with target audiences, ethically, without exaggeration, and free of manipulative techniques.
How to Calculate Earned Media Value? (2024 guide)
By Lucas Carval
Mention - August 12, 2024
Earned media value (EMV) quantifies the monetary worth of free publicity you get from customer reviews, social media shares, and other forms of non-paid promotion. This metric is essential because it helps brands measure the impact of their public relations, influencer campaigns, and marketing campaigns without spending a dime on advertising.
A D-AI-alogue: What The Leading Edge of AI In PR Looks Like
By Paul Holmes
PRovoke Media - August 12, 2024
We talked to several leading agencies about how they are using AI to transform their business and improve communication effectiveness.
Getting out of the ivory tower
By Dave Poole
PR Academy (UK) - August 7, 2024
Universities are strong on research, but need to get better at storytelling to communicate the value of this research argues Dave Poole.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.