Good day! Thursday's Daily PR Brief is here - August 15, 2024
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Read some of today's best PR and Comms industry news clips:
By the Numbers: What PR pros should know about the habits of middle-income earners (PR Daily - August 15, 2024)
Successful Brands Expand PR Strategies Beyond Earned Media Coverage (Forbes - August 14, 2024)
PR for Gen Z: 7 things brands should consider when targeting young audiences (Agility PR Solutions - August 14, 2024)
CrowdStrike and Delta: PR crisis expert weighs in on handling of fallout from tech meltdown (Fox Business - August 15, 2024)
AI and News Media: Building Trust in the Digital Age (O'Dwyer's - August 14, 2024)
How PR and Media Relations Has Changed in the Past Decade (PRNEWS - August 14, 2024)
Navigating The Burnout Crisis: Optimizing Communication Strategies (Forbes - August 15, 2024)
How I got here: Disney's Kelly Liyakasa on the evolution of the communicator's role (Ragan Communications - August 14, 2024)
The evolving role of public relations in modern business (Agility PR Solutions - August 14, 2024)
Creativity In PR: More Than One Third Of Creative Work Supported By AI (PRovoke Media - August 13, 2024)
What is B2B PR? A communications expert explains (Muck Rack - August 15, 2024)
How Can Motivational Language Help Newcomers in the Workplace? (Institute for Public Relations - August 14, 2024)
Summary Section:
By the Numbers: What PR pros should know about the habits of middle-income earners
By Allison Carter
PR Daily - August 15, 2024
According to the U.S. Census, the median household income in the U.S. was $74,850, the most recent year for which data is available, making your typical American a middle-income earner. So they're a key constituency for most organizations that work with consumers.
Successful Brands Expand PR Strategies Beyond Earned Media Coverage
By Jason Mudd, CEO of Axia Public Relations
Forbes - August 14, 2024
Many brands think public relations encompasses one strategy: generating media attention. It’s an understandable misconception. Earning media coverage has been an essential part of PR for decades. But while earning coverage remains important, brands should move beyond using it as their sole PR strategy.
PR for Gen Z: 7 things brands should consider when targeting young audiences
By Andre Oentoro
Agility PR Solutions - August 14, 2024
Born between the mid-90s and the early 2010s, Gen Z is defined as the digital native generation. Their capabilities to use technology and access information instantly have redefined consumer behavior for the past few years. This article explores seven essential strategies for connecting with Gen Z to ensure your brand resonates with this influential and discerning demographic.
CrowdStrike and Delta: PR crisis expert weighs in on handling of fallout from tech meltdown
By Breck Dumas
Fox Business - August 15, 2024
Nathan Miller, CEO of strategic communications firm Miller Ink, gives his take on how CrowdStrike and Delta have handled their public relations following the tech outage.
AI and News Media: Building Trust in the Digital Age
By Dan Mahoney
O'Dwyer's - August 14, 2024
As artificial intelligence (AI) becomes more integrated into our daily lives, the importance of partnering with reputable news organizations is becoming evident. AI systems like large language models (LLMs) are increasingly utilizing news stories to generate information. This relationship underscores the crucial role of professional journalism in ensuring the accuracy and trustworthiness of AI-generated information.
How PR and Media Relations Has Changed in the Past Decade
By Gabriel de la Rosa
PRNEWS - August 14, 2024
While many have experienced heightened pressure from clients to demonstrate measurable results for PR efforts, conversations in the PR reveal that it's become increasingly hard to get those results in the first place. Here's what you need to know about the top trends that have driven the changes in comms and how to respond.
Navigating The Burnout Crisis: Optimizing Communication Strategies
By Scott Hitchins, CSO of Interact Software
Forbes - August 15, 2024
The current global workplace is facing an alarming burnout epidemic. According to a report from The Grossman Group and The Harris Poll, burnout is incredibly prevalent in both employees and managers. More than half of those who reported feeling burned out said they felt mentally exhausted and overwhelmed.
How I got here: Disney's Kelly Liyakasa on the evolution of the communicator's role
By Isis Simpson-Mersha
Ragan Communications - August 14, 2024
Kelly Liyakasa, director of communications at Disney, supports the company’s global advertising business and its advanced advertising businesses such as streaming advertising and data-driven/advertising technology. Before stepping into Disney's magical realm, Liyakasa was a communications director at WarnerMedia, where she helped support communications strategy around the launch of HBO Max with ads.
The evolving role of public relations in modern business
By Liam Bayford
Agility PR Solutions - August 14, 2024
In today's fast-paced digital world, public relations is more important than ever for establishing and maintaining a positive reputation. PR is no longer limited to managing media relations and crisis management; it now plays an important role in shaping a company's public perception and communicating with its audience on a deeper level.
Creativity In PR: More Than One Third Of Creative Work Supported By AI
By Arun Sudhaman
PRovoke Media - August 13, 2024
More than one third of creative work is expected to be supported by AI within the next year, according to findings from the 2024 Creativity in PR study, which examines how generative AI is impacting the creative process.
What is B2B PR? A communications expert explains
By Kristen Dunleavy
Muck Rack - August 15, 2024
B2B PR differs quite a bit from the typical B2C strategy. But what does a successful B2B PR strategy look like? And where do you even start? We caught up with Michelle Garrett, a B2B PR expert and author of "B2B PR That Gets Results" to answer these questions and more.
How Can Motivational Language Help Newcomers in the Workplace?
By Dr. Cen April Yue, Dr. Sifan Xu, Dr. Weiting Tao, and Dr. Lei Vincent Huang
Institute for Public Relations - August 14, 2024
Dr. Cen April Yue, Dr. Sifan Xu, Dr. Weiting Tao, and Dr. Lei Vincent Huang examined how supervisors’ use of motivational language in workplace communication can facilitate a new employee’s adjustment, strengthen their relationship with the organization, and promote their psychological well-being over time.
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