Good Thursday! Read today's Daily PR Brief - August 22, 2024
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Read some of today's best PR and Comms industry news clips:
Influencers Gain Access to Big Events as Media Members With an Agenda (Bloomberg - August 22, 2024)
18 Goals Marketing And Comms Teams Should Focus On Before Q4 (Forbes - August 21, 2024)
Stress Takes Its Toll on PR Pros (O'Dwyer's - August 20, 2024)
PR takeaways from Starbucks, Chipotle leadership changes (PR Daily - August 22, 2024)
Brand Building and Supply Chain Woes: Why Reputation Matters Before Disruptions Occur (PRNEWS - August 20, 2024)
Employees Rising: How Communicators can Meet the New Bar (Institute for Public Relations - August 20, 2024)
How to Convince an SME to Back E-E-A-T (Spin Sucks - August 22, 2024)
Do You Suffer from Fear of a Simple Sentence? (Amendola Communications - August 21, 2024)
6 psychology tips to upgrade your pitch emails (Agility PR Solutions - August 22, 2024)
The art of pitching: Find compelling narratives to resonate with audiences (Axia Public Relations - August 21, 2024)
Building Your PR Skillset: Suggested Skills For Aspiring Professionals (Culpwrit - August 21, 2024)
frankly… Episode 52: What's on Your Mind? (Franco - August 21, 2024) [PODCAST]
Mastering PR Clipping: Importance, Benefits, Strategies, and Tools (Mention - August 21, 2024)
PRToolFinder Adds Ten New Tools to Innovative PR Tech Tools Database (PR.com - August 21, 2024)
Summary Section:
Influencers Gain Access to Big Events as Media Members With an Agenda
By Alicia Clanton
Bloomberg - August 22, 2024
At the Democratic National Convention this week in Chicago, there are the stage acts, and then there are those who repackage the speeches, share the highlights and explain the context for the general public. That second job, which used to fall mostly to the independent media, is now also assigned officially to 200 internet creators with followings on Instagram, TikTok and YouTube.
18 Goals Marketing And Comms Teams Should Focus On Before Q4
By Forbes Communications Council
Forbes - August 21, 2024
With plenty of employee PTO on the books, and most customers distracted by summer fun, summer can be a bit of a slow season for many businesses. However, as the summer winds down, business begins to pick back up, and teams will want to ensure they're prepared to take on the busy holiday season and the rest of Q4 with a clear plan.
Stress Takes Its Toll on PR Pros
By Steve Barnes
O'Dwyer's - August 20, 2024
"The State of Work-Life Balance in PR" surveyed more than 2,000 PR pros on topics including stress, burnout, vacation days and salary. The results show a workforce in which many employees at both brands and agencies are suffering from the effects of exhaustion and burnout.
PR takeaways from Starbucks, Chipotle leadership changes
By Casey Weldon
PR Daily - August 22, 2024
Starbucks' decision to replace CEO Laxman Narasimhan on Aug. 13 was as much a PR statement as it was a business decision. The action aimed to signal to Wall Street, stakeholders and employees that it's committed to making major improvements.
Brand Building and Supply Chain Woes: Why Reputation Matters Before Disruptions Occur
By Macie McCallum
PRNEWS - August 20, 2024
The logistics industry faces a problem: It is only recognized for its catastrophic failures, like a bridge collapse, rather than being recognized for its innovation and growth. Here are three ways companies can achieve a better reputation before a crisis hits.
Employees Rising: How Communicators can Meet the New Bar
By Kate Bullinger, United Minds, IPR Trustee
Institute for Public Relations - August 20, 2024
Over a decade ago, United Minds first sought to understand how employees were engaging with and talking about their employers. What we identified turned out to be an important global trend in brand reputation: employees in countries worldwide were speaking out on behalf of their organizations unprompted, using their nascent social media platforms. In 2024, employee perceptions were up in every category by an average of six points.
How to Convince an SME to Back E-E-A-T
By Victor Ijidola
Spin Sucks - August 22, 2024
Victor Ijidola shows how to collaborate with an SME and use their experience and expertise to fuel your PR campaigns and gain ground in search results.
Do You Suffer from Fear of a Simple Sentence?
By Jim Sweeney
Amendola Communications - August 21, 2024
Like most phobias, Fear of a Simple Sentence is curable. It just takes practice and determination to keep your message understood.
6 psychology tips to upgrade your pitch emails
By Matt Shealy
Agility PR Solutions - August 22, 2024
Understanding how the human brain works can help your outreach team make appealing, interesting and engaging pitches. Leveraging psychology research, you can improve your emails to be more powerful and effective. Here are some psychological tips you can use to help improve your results with PR pitch emails.
The art of pitching: Find compelling narratives to resonate with audiences
By Lindsey Chastain
Axia Public Relations - August 21, 2024
When trying to earn media coverage, many PR pros cram as much information as possible into their email pitches. But a recent analysis of pitches revealed that one of the best ways to capture a journalist's attention is through a compelling human story.
Building Your PR Skillset: Suggested Skills For Aspiring Professionals
By Kenya Grooms
Culpwrit - August 21, 2024
To help get you started, here is a quick guide to serve as your roadmap to success. We'll go over several essential PR skills and offer practical tips on how to cultivate them.
frankly… Episode 52: What's on Your Mind? [PODCAST]
By Nina Scarpelli
Franco - August 21, 2024
The trio share what's on their mind as they depict the rise of TikTok trends and how to have fun and get creative with B2B marketing. Learn more about how the agency formulates its end-of-year goals and the plan behind achieving those expectations as the year concludes. Plus, tune in for a discussion on It Ends With Us and the press tour drama that has unfolded since the movie's release.
Mastering PR Clipping: Importance, Benefits, Strategies, and Tools
By Tony Ademi
Mention - August 21, 2024
PR clipping is important for all public relations specialists who are tasked with social listening. Regardless if you are an agency, an in-house team, or even a freelancer, press clippings help you modify your strategy on how you communicate with your audience.
PRToolFinder Adds Ten New Tools to Innovative PR Tech Tools Database
By Gina Milani
PR.com - August 21, 2024
PRToolFinder.com, the only online database dedicated to organizing tools specifically created for, or commonly used by public relations professionals, announces the inclusion of ten tools that offer new AI and productivity features.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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All reports made with the help of Report Mule.