Hi! Peruse your Friday Daily PR Brief - August 23, 2024

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Read some of today's best PR and Comms industry news clips:
Breaking down the top comms lessons from DNC speeches (Ragan Communications - August 22, 2024)
5 Marketing Lessons From the 'It Ends With Us' PR Saga (Adweek - August 22, 2024)
A Communications Guide To Boosting Business During Slow Months (Forbes - August 22, 2024)
Communicator spotlight: Cristal Downing, Merck's chief communications and public affairs officer (Axios - August 22, 2024)
Why We're Doubling Down on Human Talent (O'Dwyer's - August 21, 2024)
The Scoop: Disney allows lawsuit to go ahead after social media backlash (PR Daily - August 21, 2024)
Good and Bad PR: Waymo's screaming cars, Palo Alto's scantily clad women and Steven Bartlett's slapped wrist (PRmoment (UK) - August 22, 2024)
What are the Practical and Ethical Implications of Gen AI (PRGN - August 15, 2024) [PODCAST]
The role of SEO in shaping modern public relations (Agility PR Solutions - August 23, 2024)
The Rise of the Hybrid CCO (Neville Hobson - August 22, 2024)
Creativity In PR: AI Literacy Required To Enhance Human Creativity (PRovoke Media - August 22, 2024)
What PRs need to know about how news formats are changing (Influence (UK) - August 23, 2024)
Summary Section:
Breaking down the top comms lessons from DNC speeches
By Justin Joffe
Ragan Communications - August 22, 2024
As the Democratic National Convention (DNC) took over Ragan's hometown of Chicago this week, debates about whether deep dish is really pizza or sport peppers belong on a hot dog took a backseat to an unprecedented ceremony of celebration as the party partied, bid farewell to its outgoing leader and reintroduced the world to its hopeful future president.
5 Marketing Lessons From the 'It Ends With Us' PR Saga
By Rakia Reynolds
Adweek - August 22, 2024
As in many break rooms around the world, the film It Ends With Us has taken my team of multi-generational, diverse, and wickedly smart staffers down a rabbit hole of questions, comments and strong responses.
A Communications Guide To Boosting Business During Slow Months
By Victoria Zambito, EVP of Communications & Brand at Vector Solutions
Forbes - August 22, 2024
August and September are commonly less active months for many organizations. In fact, some entrepreneurs even refer to August as a "Ghost Month" due to a familiar downturn in business. This is a time when a lot of people are on vacation, sales often drop and processes may slow down.
Communicator spotlight: Cristal Downing, Merck's chief communications and public affairs officer
By Eleanor Hawkins
Axios - August 22, 2024
Cristal Downing is the chief communications and public affairs officer for the pharmaceutical company Merck. Her title doesn't fully encompass her role, she told Axios.
Why We're Doubling Down on Human Talent
By Joe Anthony, President and Co-Owner of Gregory FCA
O'Dwyer's - August 21, 2024
A lot has changed in the 22 years since I started my career in public relations, but we've always relied on curious, motivated, intellectually hungry people who live and breathe in the world of finance.
The Scoop: Disney allows lawsuit to go ahead after social media backlash
By Casey Weldon
PR Daily - August 21, 2024
After days of public backlash, Disney has withdrawn its protest over a wrongful death lawsuit moving forward. The company had originally contended that the lawsuit filed by Jeffrey Piccolo – stemming from the 2023 death of his wife after an allergic reaction following a meal at a non-Disney-owned restaurant at one of its parks – should have gone to arbitration.
Good and Bad PR: Waymo's screaming cars, Palo Alto's scantily clad women and Steven Bartlett's slapped wrist
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - August 22, 2024
The summer hiatus is over and I am back with a new season of Good and Bad PR. I have returned a little heavier on the family side, courtesy of some Good PR by my partner, Melanie, having a beautiful little boy. We have named him Sebastian. Enough of the mushy stuff, let's get down to business.
What are the Practical and Ethical Implications of Gen AI [PODCAST]
By Nick Leighton
PRGN - August 15, 2024
In our latest PRGN Presents Podcast episode, I explore how generative AI is shaping the future of content creation in marketing and public relations, making it an invaluable resource for professionals in these fields. We explore the technical capabilities of Gen AI and the strategic considerations involved in its deployment.
The role of SEO in shaping modern public relations
By Shruti Monga
Agility PR Solutions - August 23, 2024
How do some brands consistently stay ahead of the competition? The answer is the strategic use of SEO combined with public relations: SEO PR strategy. Today, SEO has become an essential part of effective PR.
The Rise of the Hybrid CCO
Neville Hobson - August 22, 2024
The rise of the CCO-Plus role means communication is at the centre of all a company does or is viewed as a catch-all. Yet there are big challenges for organisations to balance with such role integration.
Creativity In PR: AI Literacy Required To Enhance Human Creativity
By Arun Sudhaman
PRovoke Media - August 22, 2024
PR professionals need to become much more literate in generative AI if they hope to capitalise on the technology's creative capabilities, according to findings from the 2024 Creativity in PR study, which examines how generative AI is impacting the creative process.
What PRs need to know about how news formats are changing
By Kat Dibbits
Influence (UK) - August 23, 2024
The media is a funny beast. Simultaneously both incredibly old-fashioned and desperate to be relevant, media companies are having to constantly adapt in to reach their audiences. And with huge changes to the social media referral model that publishers have relied on for years, we're currently living through one of the biggest shifts in how news content is created, distributed and consumed.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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