Hello! Your Wednesday Daily PR Brief is here - August 28, 2024

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Read some of today's best PR and Comms industry news clips:
Why PR Whiz Phil Elwood Wrote a Book About Unsavory Secrets of His Trade (Washingtonian - August 28, 2024)
Thought Leadership Strategies for B2B Businesses (PRNEWS - August 26, 2024)
PR Stunt Watch: Lidl's mystery bargain box, Team GB's regional accents and hawks bouncing seagulls (PRmoment (UK) - August 23, 2024)
Real Talk: Owning Your 'Ums' And 'You Knows' (Forbes - August 28, 2024)
Corporate boards brace for DEI backlash (Axios - August 22, 2024)
Failure to Communicate (O'Dwyer's - August 27, 2024)
How AI helped PwC's Megan DiSciullo make her communication process more efficient (PR Daily - August 28, 2024)
S&T Live Recap: To Get Messages Heard, Write for the Reader (PRsay - August 26, 2024)
5 Tips to Amplify Your Message During Election Season (Landis Communications - August 27, 2024)
Discussing Toyota's Engine of Controversy (Neville Hobson - August 28, 2024)
Podcast: Stephen Thomas On Reputations of Value (PRovoke Media - August 27, 2024) [PODCAST]
Context Analysis: Your Secret Weapon for Better Communication (Mention - August 28, 2024)
Bridging the trust deficit on brands' climate commitments (Influence (UK) - August 23, 2024)
Summary Section:
Why PR Whiz Phil Elwood Wrote a Book About Unsavory Secrets of His Trade
By Sylvie McNamara
Washingtonian - August 28, 2024
Phil Elwood is consummately nondescript: mid-forties white guy, checked button-down, jeans and sneakers, military-style buzz. "I have the most benign glasses," he says. "I look like every other dude in DC." It's deliberate. For his whole career as a public-relations operative, Elwood's goal was to shape the news from the shadows, and to avoid becoming the story himself. Now Elwood is stepping into the light.
Thought Leadership Strategies for B2B Businesses
By Jennifer Avril
PRNEWS - August 26, 2024
Creating an earned media thought leadership program for B2B companies can seem time-consuming and counterintuitive. Businesses selling to other businesses are often niche and specific; as a result, those companies may prefer to stick to media outreach around product or service announcements and corporate updates.
PR Stunt Watch: Lidl's mystery bargain box, Team GB's regional accents and hawks bouncing seagulls
By Greg Double
PRmoment (UK) - August 23, 2024
"How do we get into Stuntwatch?" As we head into the Autumn months, we are going to lift the lid on a few ways to guarantee yourself some coverage with the Stuntwatch team, and fear not dear reader, you do not not need to fork out on a survey.
Real Talk: Owning Your 'Ums' And 'You Knows'
By Cord Himelstein, VP of Digital Marketing for HALO
Forbes - August 28, 2024
Presenting can be both exhilarating and terrifying. Throughout my career, I've nailed presentations and missed some others. The thrill of nailing a presentation feels great, but missing really sucks. Interestingly, some of my best presentations have been when I thought I did my worst.
Corporate boards brace for DEI backlash
By Eleanor Hawkins
Axios - August 22, 2024
Corporate executives and boards are ramping up communication efforts to prepare for attacks from activists linking business performance to DEI policies. For some public companies, it is not a matter of if these politically motivated attacks will come, but when.
Failure to Communicate
By Rene A. Henry
O'Dwyer's - August 27, 2024
As a young child I learned early that you never want to be asked a second time to do something. Early in my career I had a wonderful mentor who taught me to always promptly answer every letter and return every phone call.
How AI helped PwC's Megan DiSciullo make her communication process more efficient
By Sean Devlin
PR Daily - August 28, 2024
In our latest edition of our new "How AI Helped Me" series, we spoke with Megan DiSciullo, senior managing director of US and Mexico communications at PWC about how she came to use AI, its impacts on her work, and more.
S&T Live Recap: To Get Messages Heard, Write for the Reader
PRsay - August 26, 2024
In the PR world, a common problem is that "We keep pushing 'send,' and less and less happens in response — despite the great amount of effort that we put into our work," Ann Wylie said. With so many messages competing for people's attention, "How do we get heard?" Wylie, president of Wylie Communications, was the August guest for Strategies & Tactics Live, PRSA's monthly livestream series on LinkedIn.
5 Tips to Amplify Your Message During Election Season
By Brianne Miller
Landis Communications - August 27, 2024
As a communications professional, you might find it challenging to cut through the noise and get your message heard during election season.
Discussing Toyota's Engine of Controversy
Neville Hobson - August 28, 2024
The discussion on Threads not only sheds light on the technical and environmental implications of Toyota's new engine but also serves as a fascinating case study on the nature of sharing passionate opinions on social networks and online forums.
Podcast: Stephen Thomas On Reputations of Value [PODCAST]
By Arun Sudhaman
PRovoke Media - August 27, 2024
Former AIA brand and communications head Stephen Thomas joins the PRovoke Media podcast to discuss his new book, entitled 'Reputations of Value: Winning with Corporate Reputations in an Unpredictable World.'
Context Analysis: Your Secret Weapon for Better Communication
By Lucas Carval
Mention - August 28, 2024
Unlock smarter business decisions with context analysis! Context analysis, also known as contextual analysis, examines industry trends, competitors, and market opportunities to provide a complete picture.
Bridging the trust deficit on brands' climate commitments
By Helen Salvin
Influence (UK) - August 23, 2024
The numbers are in, and they're not pretty. A recent survey by Dentsu and the Conscious Advertising Network (CAN) has revealed that a staggering 90% of people are sceptical about what companies are saying about their environmental efforts, while only 9% trust brands to accurately represent their climate commitments.
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