Good Tuesday! Your Daily PR Brief is attached - September 3, 2024
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Read some of today's best PR and Comms industry news clips:
PR bad habits – where they come from and why media is pissed (PR Daily - September 3, 2024)
What's the story? How hotels responded to Oasis 'cashing in' backlash (Media First (UK) - September 3, 2024)
Four Ways To Incorporate Philanthropy Into Your Marketing Strategy (Forbes - September 3, 2024)
6 Ways to Manage the 'One Article Crisis' and its Aftermath (PRNEWS - August 29, 2024)
The Future of PR Webinar Recap: Emerging Trends and the Changing Landscape (5W Public Relations - August 30, 2024)
PR Stunt Watch: RNLI's float awareness, Lidl's croissant bag and Liquid Death's casket cooler (PRmoment (UK) - August 29, 2024)
Unusual Channels Agencies Have Reached Surprising Demographics With (Forbes - August 30, 2024)
A tightrope in heels: Comms advice for politically contentious times (Ragan Communications - September 3, 2024)
The synergy between SEO, content marketing, and PR in higher education (Agility PR Solutions - September 3, 2024)
PR events with Alfredo Garcia | On Top of PR (Axia Public Relations - September 3, 2024) [PODCAST]
The Power of Storytelling in B2B Tech PR (Neo PR (UK) - September 2, 2024)
Study says influencers that turn off social media comments aren't very influential (Sword and the Script Media - September 3, 2024)
Summary Section:
PR bad habits – where they come from and why media is pissed
By Lindsey Bradshaw
PR Daily - September 3, 2024
If you take a scroll through LinkedIn or any other social media site for that matter, PR “bad habits” are killing our relationships with media, who aren’t shy about vocalizing their frustrations. And it’s blowing our shot at ever getting the coverage we crave for clients.
What's the story? How hotels responded to Oasis 'cashing in' backlash
By Adam Fisher
Media First (UK) - September 3, 2024
While Oasis have been delivering a PR masterplan over the past week (until ‘dynamic pricing’ reared its head), the band’s long-awaited reunion has not resulted in positive coverage for everyone.
Four Ways To Incorporate Philanthropy Into Your Marketing Strategy
By Nandini Sankara
Forbes - September 3, 2024
Today's consumers increasingly seek more than just quality products and services; they want to support companies that make a positive impact. This shift has put a major emphasis on cause marketing, where businesses align with social causes and charitable initiatives.
6 Ways to Manage the 'One Article Crisis' and its Aftermath
By Tara Smith
PRNEWS - August 29, 2024
For all the emphasis on bigger crisis situations (a la CrowdStrike), a more common issue companies face is the prospect of a one-off negative article. Whether it's fact-based reporting on a real issue, a true hit piece or somewhere in between, many people struggle with managing both the initial article and the potential aftermath. Here are six recommended actions for PR pros in this situation.
The Future of PR Webinar Recap: Emerging Trends and the Changing Landscape
By Kelcey Connors
5W Public Relations - August 30, 2024
Explore key insights from our PR webinar, uncovering emerging trends and the evolving landscape of public relations. Stay ahead of the curve!
PR Stunt Watch: RNLI's float awareness, Lidl's croissant bag and Liquid Death's casket cooler
By Kim Allain, Associate Creative Director at Golin
PRmoment (UK) - August 29, 2024
Bank Holidays are always a strange one as there's either a hive of activity and creative work activating all over the gaff, or it's quiet as ever and everyone decided to just take the time off. We'll let you be the judge of which kind of Bank Holiday this one was – however in the meantime, we have some scorchers in Stunt Watch this week.
Unusual Channels Agencies Have Reached Surprising Demographics With
By Forbes Agency Council
Forbes - August 30, 2024
Members of Forbes Agency Council discuss unexpected channels they have used to tap into new audiences right under their noses, whether they arose virally and organically or have always been there, waiting to be recognized.
A tightrope in heels: Comms advice for politically contentious times
By Jess Zafarris
Ragan Communications - September 3, 2024
Mercedes-Benz's comms lead offers advice for navigating policies around conversation and employee engagement in politicall contentious times.
The synergy between SEO, content marketing, and PR in higher education
By Deza Drone
Agility PR Solutions - September 3, 2024
In today's world with a higher education landscape that is increasingly complex, an integrated enrollment strategy has become necessary to start attracting and engaging students to college. The integration of SEO, content marketing, and PR will prove to be a magic key to accomplishing it.
PR events with Alfredo Garcia | On Top of PR [PODCAST]
Axia Public Relations - September 3, 2024
In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events.
The Power of Storytelling in B2B Tech PR
By Ashley Carr
Neo PR (UK) - September 2, 2024
In the world of B2B technology, where innovation is king and complexity often rules, it’s easy to get caught up in the technical details. But here’s the thing - no matter how cutting-edge your product is, if you can’t communicate its value to your target audience in a way that resonates, you’re missing out on a huge opportunity. That’s where the power of storytelling comes in.
Study says influencers that turn off social media comments aren't very influential
By Frank Strong
Sword and the Script Media - September 3, 2024
Influencers "are perceived as less sincere, likable, and persuasive when they disable their social media comments.”
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