Hello! Peruse today's Daily PR Brief - September 4, 2024
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Read some of today's best PR and Comms industry news clips:
When Your Client Wants to Replace You with Generative AI (Spin Sucks - September 3, 2024)
Hinge's Jarryd Boyd on staying relevant through adaptability (PR Daily - September 3, 2024)
5 Style Points to Consider for Guest Pieces (PRNEWS - August 29, 2024)
The Value Of Personal Connections And Physical Presence In Business Relationships (Forbes - September 3, 2024)
Mexico: Bringing PR and PA Excellence to Diverse Organizations (PRGN - August 27, 2024)
Got Data? Use It!! (Amendola Communications - September 4, 2024)
Can man and AI work together in harmony? So far, it's been a struggle—balancing new AI tools and human talent is a huge challenge for most companies (Agility PR Solutions - September 4, 2024)
Strategize now to secure future wins (Axia Public Relations - September 1, 2024)
Philanthropy in Action: How Giving Back Strengthens Communities (Landis Communications - September 3, 2024)
How Fannie Mae's Samantha Acosta leads with a focus on visibility and growth (Ragan Communications - September 4, 2024) [VIDEO]
Muck Rack Acquires Keyhole to Add Social Listening to its PR Software (Muck Rack - September 3, 2024)
Summary Section:
When Your Client Wants to Replace You with Generative AI
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - September 3, 2024
Communication professionals can effectively discuss AI with executives by highlighting its benefits and emphasizing the irreplaceable value of human expertise. From avoiding AI pitfalls to presenting strategic integration plans, Gini Dietrich gives you the toolkit to lead a conversation in your organization.
Hinge's Jarryd Boyd on staying relevant through adaptability
By Isis Simpson-Mersha
PR Daily - September 3, 2024
Jarryd Boyd is a certified life and relationships coach and the senior director of global communications at the global dating app Hinge—where he's an expert at helping people find the right connection, whether it's through their words or their profiles.
5 Style Points to Consider for Guest Pieces
By Sam Johnson, Editor-In-Chief of Otter PR
PRNEWS - August 29, 2024
Great guest pieces deliver a few key components. The first is inspiring and empowering content that outlets want to publish. Passion is another critical element because readers will quickly lose interest if your excitement about the topic doesn't come through.
The Value Of Personal Connections And Physical Presence In Business Relationships
By Adam Holm, Co-Founder of Blonde.Inc.
Forbes - September 3, 2024
In the digital age, when many agencies rely on cold emails and outreach to second-degree connections on LinkedIn, I swear by a more analog and social way of building human connections. It's hard to scale, and you can't calculate the return on investment in a fancy chart or spreadsheet. But it's my impression that people are craving a more physical presence.
Mexico: Bringing PR and PA Excellence to Diverse Organizations
By Loreley Maldonado
PRGN - August 27, 2024
Loreley Maldonado, Founder and CEO of Eje Comunicación in Mexico City, describes the business and communications environment in Mexico and offers advice to businesses navigating her home market.
Got Data? Use It!!
By Grant Evans
Amendola Communications - September 4, 2024
One often overlooked yet powerful tool in a marketer's arsenal is data. By leveraging data effectively, marketers can create compelling narratives that resonate with both journalists and decision-makers.
Can man and AI work together in harmony? So far, it's been a struggle—balancing new AI tools and human talent is a huge challenge for most companies
By Richard Carufel
Agility PR Solutions - September 4, 2024
When generative AI made its grand entrance into the business world at the end of 2022, the initial panic was that the new tech was going to displace many human jobs. But it didn't. Then, once we realized we had no idea how to use it efficiently and responsibly, suddenly we were going to need to hire even more humans to manage the AI doing humans' work. But we didn't.
Strategize now to secure future wins
By Jason Mudd
Axia Public Relations - September 1, 2024
Learn why the fourth quarter of the year is important for public relations, the value of PR pros making relationships with company stakeholders, and more!
Philanthropy in Action: How Giving Back Strengthens Communities
Landis Communications - September 3, 2024
Roughly 10% of Californians work for nonprofit organizations (NPOs). Their work is crucial in creating a more equitable and just society, but it relies heavily on the generosity of donors to sustain its mission.
How Fannie Mae's Samantha Acosta leads with a focus on visibility and growth [VIDEO]
Ragan Communications - September 4, 2024
In a recent interview with Samantha Acosta, director of enterprise & business communication strategy at Fannie Mae, recalled the guidance a past leader had provided she was new to communications at an engineering firm. Putting her on projects to lead at the corporate level, and encouraging her to pitch senior executives, had an outsized impact on her visibility.
Muck Rack Acquires Keyhole to Add Social Listening to its PR Software
By Muck Rack
Muck Rack - September 3, 2024
Muck Rack, the company that enables organizations to build trust, tell their stories and demonstrate the unique value of earned media through its public PR and communications management software, today announced that it has acquired Keyhole, the social listening and analytics platform that provides real-time insights on social media data.
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