Hi! Check out today's Daily PR Brief - September 5, 2024
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Read some of today's best PR and Comms industry news clips:
What PR pros can learn from Harris' unique messaging strategy rollout (PR Daily - September 5, 2024)
Forbes Leadership Crafting The Perfect Pitch And Making The Most Of Earned Media Placements (Forbes - September 5, 2024)
Former Republican presidential candidate Nikki Haley joins Edelman (Axios - September 4, 2024)
Building Trust in AI: How PR Can Bridge the Gap Between Innovation and Understanding (O'Dwyer's - September 4, 2024)
CMO for Discover Puerto Rico takes the sunny side of storytelling (Ragan Communications - September 5, 2024)
Reimagining Newsjacking for a New Era of Journalism and Media Relations (PRNEWS - September 4, 2024)
How Can Corporate Social Advocacy (CSA) Be Implemented Effectively in the Workplace? (Institute for Public Relations - August 28, 2024)
Do 'very demure, very mindful' social trends have a place in PR? (PRmoment (UK) - August 29, 2024)
The Power of Cause Marketing (PRGN - August 29, 2024) [PODCAST]
20 cannabis PR campaigns that failed—and why they couldn't generate any buzz (Agility PR Solutions - September 5, 2024)
From Producing Events To Managing Perceptions: How Event Skills Can Benefit Your PR Career (Culpwrit - September 4, 2024)
How to write content that people actually want to read (Influence (UK) - September 2, 2024)
Summary Section:
What PR pros can learn from Harris' unique messaging strategy rollout
By Casey Weldon
PR Daily - September 5, 2024
Kamala Harris' introduction as the Democratic Party's nominee for president has been anything but typical. The rollout of her PR, messaging and media relations strategy has been equally unique.
Forbes Leadership Crafting The Perfect Pitch And Making The Most Of Earned Media Placements
By Jodi Amendola, CEO of Amendola
Forbes - September 5, 2024
It’s no mystery what journalists are looking for: They want content that their audience will click on and be interested in reading. Public relations professionals who can deliver that on a consistent basis will find themselves becoming trusted sources for busy journalists.
Former Republican presidential candidate Nikki Haley joins Edelman
By Eleanor Hawkins
Axios - September 4, 2024
Former Republican presidential candidate and United Nations ambassador Nikki Haley will join public relations firm Edelman. It's a surprising move for a once-rumored vice presidential contender and someone who former President Trump has said will be on his team "in some form" should he win the election.
Building Trust in AI: How PR Can Bridge the Gap Between Innovation and Understanding
By Ronn Torossian
O'Dwyer's - September 4, 2024
Artificial intelligence has quickly become a transformative force across various sectors, from healthcare to finance. Its potential to revolutionize lifestyles and work practices is unquestionable. However, the rapid advancements in AI have also ignited concerns regarding its ethical implications, biases and potential misuse.
CMO for Discover Puerto Rico takes the sunny side of storytelling
By Diane Schwartz
Ragan Communications - September 5, 2024
The source material for Leah Chandler's work is lush: beautiful beaches, resplendent mountains, a vibrant culture and the beloved piña colada. As the CMO for Discover Puerto Rico, a nonprofit destination marketing organization, Chandler has infused emotional storytelling into her marketing and media campaigns and forged compelling brand partnerships that attract vacationers, business travelers and media to the island.
Reimagining Newsjacking for a New Era of Journalism and Media Relations
By Paolo Ramos and Charlie O’Toole
PRNEWS - September 4, 2024
As you may have observed over the last few years, the media landscape is evolving quickly, which requires public relations pros to rethink earned media strategies to continue providing value to journalists. With editorial teams shrinking across the board, opportunities to land news coverage—let alone thought leadership pieces—are fewer and further between.
How Can Corporate Social Advocacy (CSA) Be Implemented Effectively in the Workplace?
By Dr. Yeonsoo Kim and Dr. Shana Meganck
Institute for Public Relations - August 28, 2024
Dr. Yeonsoo Kim and Dr. Shana Meganck examined how corporate social advocacy (CSA) can be effectively implemented through the following: transformational leadership (e.g., encouraging innovation, motivating employees, and engaging in supportive and mentoring roles) and dialogic communication (i.e., internal communication focused on mutuality and openness).
Do 'very demure, very mindful' social trends have a place in PR?
By Elizabeth Howlett, Editor
PRmoment (UK) - August 29, 2024
To say that summer 2024 has been a fever dream for marketing, virality and TikTok would be an understatement. Pop icon Charlie XCX created the idea of a 'brat' summer, which is a tacky swirl of Y2K Von Dutch aesthetic and the alt fashion of Barbie competitor Bratz.
The Power of Cause Marketing [PODCAST]
By Lauren Reed Williams
PRGN - August 29, 2024
Cause marketing is an additional layer of communications that deepens relationship with audiences, says Lauren Reed-Williams in the PRGN podcast.
20 cannabis PR campaigns that failed—and why they couldn't generate any buzz
By Ronn Torossian
Agility PR Solutions - September 5, 2024
Cannabis is a new and emerging category and while there have been many successful cannabis PR campaigns, so too have there been cannabis PR fails. Here’s 20 failed cannabis PR campaigns.
From Producing Events To Managing Perceptions: How Event Skills Can Benefit Your PR Career
By Tracy Infante
Culpwrit - September 4, 2024
Building a career in public relations requires a host of skills, the foundation of which often begins with furthering education. However, there are specific skills, in a high-pressure career, that may not necessarily be taught in a classroom.
How to write content that people actually want to read
By Lorraine Forrest-Turner
Influence (UK) - September 2, 2024
Everyone is a publisher these days. Whether it's posts on social media or articles on organisations' own blogs and websites, content is everywhere. And the vast majority of it doesn't even reach its target audience let alone be read by it.
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