Here's your Friday Daily PR Brief. Great day and weekend to all! - September 6, 2024
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Read some of today's best PR and Comms industry news clips:
2024's top integrated PR campaigns—here are 6 to learn from (Agility PR Solutions - September 6, 2024)
Bots fuel "viral" posts on social media, distorting public sentiment (Axios - September 5, 2024)
Embracing Humor and Building Trust Through a Crisis (Spin Sucks - September 5, 2024)
The Art Of Running A Great Communications Agency (Forbes - September 5, 2024)
Trust in Employers Remains High (O'Dwyer's - September 5, 2024)
Port workers near strike over unauthorized automation, Volkswagen may ignore company pledge and cut jobs (Ragan Communications - September 6, 2024)
5 Ways to Level Up PR Internship Programs (PRNEWS - September 5, 2024)
Should Experts or the General Public Debunk Misinformation on TikTok? (Institute for Public Relations - August 28, 2024)
How I Got Here: PRophet Founder Aaron Kwittken on unlocking AI for smarter stakeholder engagement (PR Daily - September 6, 2024)
How TfL handled its cyber security breach (and should you break your own bad news?) (Media First (UK) - September 5, 2024)
ITNTW: Taylor Swift & Travis Kelce – PR Stunt or True Love? (InsideOut Public Relations (Australia) - September 6, 2024)
2024 Young Changemakers (PRovoke Media - September 6, 2024) [PODCAST]
Summary Section:
2024's top integrated PR campaigns—here are 6 to learn from
By Kyle Porter
Agility PR Solutions - September 6, 2024
In 2024, integrated public relations campaigns are focusing on blending traditional media strategies with innovative digital tactics to create cohesive and engaging experiences. Here are some standout examples.
Bots fuel "viral" posts on social media, distorting public sentiment
By Eleanor Hawkins
Axios - September 5, 2024
Due to a rise in bots — automated programs that simulate human engagement online— social media chatter is becoming less of a bellwether for public perception or stakeholder sentiment. Why it matters: Knowing how and when to respond to misinformation or bot activity is now well within a communicator's job description.
Embracing Humor and Building Trust Through a Crisis
By Travis Claytor
Spin Sucks - September 5, 2024
Sometimes the most effective strategy to turn a crisis on its head is to embrace humor. Travis Claytor explains how brands can appropriately use humor in crisis.
The Art Of Running A Great Communications Agency
By Kathleen Lucente, CEO and Founder of Red Fan Communications
Forbes - September 5, 2024
This is a tough industry, so if you want to attract clients who value the partnership and employees who are excited to work for you, you need to set standards and keep them. You must be diligent. I still keep up with six areas of focus daily, and I recommend them to all agency owners.
Trust in Employers Remains High
By Steve Barnes
O'Dwyer's - September 5, 2024
Who do employees trust the most? According to a newly released Edelman study, the answer to that question—as it has been for the past few years—is "My Employer."
Port workers near strike over unauthorized automation, Volkswagen may ignore company pledge and cut jobs
By Sean Devlin
Ragan Communications - September 6, 2024
Greetings, comms pros! Let's take a look at a few news stories from the past week and see what we can learn from them.
5 Ways to Level Up PR Internship Programs
By Jenna Guarneri
PRNEWS - September 5, 2024
In the public relations industry, where strategic communication and media relations are more than classroom concepts, internships allow students to immerse themselves in real-world campaigns, build a portfolio of successful projects, and hone their skills through mentorship and client interactions.
Should Experts or the General Public Debunk Misinformation on TikTok?
By Dr. Mengyu Li, Dr. Gaofei Li, and Dr. Sijia Yang
Institute for Public Relations - August 28, 2024
Dr. Mengyu Li, Dr. Gaofei Li, and Dr. Sijia Yang examined how expert posts and posts by the general public on social media can help reduce the spread of COVID-19 misinformation. Participants viewed misleading TikTok videos that claimed COVID-19 vaccines caused infertility and then watched correction videos directly after.
How I Got Here: PRophet Founder Aaron Kwittken on unlocking AI for smarter stakeholder engagement
By Isis Simpson-Mersha
PR Daily - September 6, 2024
Aaron Kwittken, founder and CEO of PRophet, is a seasoned communications pro with over 30 years of experience, starting with public affairs on the hill and then transitioning to tech entrepreneurship. He founded PRophet, the first AI-powered platform for PR professionals, after a successful career leading a global PR and brand strategy firm, KWT.
How TfL handled its cyber security breach (and should you break your own bad news?)
By Adam Fisher
Media First (UK) - September 5, 2024
Experts increasingly warn it is a matter of 'when' not 'if' a company experiences a cyber security breach. More and more frequently, organisations across different industries are experiencing them. And the threat seems to be unabating. Transport for London (TfL) is the latest organisation to be hit by one.
ITNTW: Taylor Swift & Travis Kelce – PR Stunt or True Love?
InsideOut Public Relations (Australia) - September 6, 2024
Hollywood relationships being labelled as PR stunts is hardly a new phenomenon, for decades fans have been speculating whether their favourite celebrities are really in love, or just posing as a couple to reap in mutual benefits. The latest buzz surrounds global pop icon Taylor Swift and NFL star Travis Kelce, who began dating earlier this year.
2024 Young Changemakers [PODCAST]
By Arun Sudhaman
PRovoke Media - September 6, 2024
The Young Changemaker Awards were launched by PRovoke Media and WE Communications in 2022 to celebrate young female communicators from underrepresented groups across North America, UK/Europe and APAC/MEA. In this podcast, the third class of recipients gather with WE founder/CEO Melissa Waggener Zorkin and PRovoke Media editor-in-chief Arun Sudhaman to discuss the program's importance, the lessons they are hoping to learn, and their advice for PR industry leaders.
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