Hello! Enjoy your Monday Daily PR Brief - September 9, 2024
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Read some of today's best PR and Comms industry news clips:
Exploring social media platforms one by one for PR and marketing success—a breakdown of strengths and strategies for each (Agility PR Solutions - September 6, 2024)
Communicator spotlight: Khobi Brooklyn of Hims & Hers (Axios - September 5, 2024)
A tightrope in heels: Comms advice for politically contentious times (PR Daily - September 9, 2024)
Communicating business fluency across the organization (Ragan Communications - September 9, 2024)
PR Roundup: NFL Kickoff, Edelman and Trust at Work and LinkedIn's B2B Messaging Findings (PRNEWS - September 5, 2024)
15 Agency Leaders’ Best Advice For Brand-New Teammates (Forbes - September 6, 2024)
Will AI change the structure of PR teams? (PRmoment (UK) - September 5, 2024)
6 ways to integrate PR strategies into your link-building campaigns for maximum impact (Agility PR Solutions - August 27, 2024)
Analysis: What China's Economic Malaise Means For Its PR Firms (PRovoke Media - September 9, 2024)
'PR is fast paced but remember to reflect on your achievements' (Influence (UK) - September 6, 2024)
Employees Don’t Have To Read Internal Communications (Forbes - September 9, 2024)
Summary Section:
Exploring social media platforms one by one for PR and marketing success—a breakdown of strengths and strategies for each
By Deza Drone
Agility PR Solutions - September 6, 2024
Public relations and marketing professionals rely heavily on social media to connect with their audience, promote brands, and manage reputations. With a variety of platforms available, it can be challenging to determine which ones are best suited for your PR and marketing strategies.
Communicator spotlight: Khobi Brooklyn of Hims & Hers
By Eleanor Hawkins
Axios - September 5, 2024
As chief communications officer of Hims & Hers, Khobi Brooklyn is tasked with building the telehealth company's brand in a crowded — and highly regulated — space. Why it matters: She has a track record of helping new, innovative companies within antiquated industries break through.
A tightrope in heels: Comms advice for politically contentious times
By Jess Zafarris
PR Daily - September 9, 2024
Mercedez-Benz’s Christina Frantom offers up her best tips for internal and external comms practices during hot election seasons.
Communicating business fluency across the organization
By Sean Devlin
Ragan Communications - September 9, 2024
Every employee's role is tied to a larger part of their organization's overall function. However, employees might not always think about how their job functions relate to the business's machinations, thanks partly to their heavy workload and workflow. The good news is that communicators can help overcome these challenges.
PR Roundup: NFL Kickoff, Edelman and Trust at Work and LinkedIn's B2B Messaging Findings
By Nicole Schuman
PRNEWS - September 5, 2024
This week's PR Roundup discusses how to make a brand impact by leaning into football, what Edelman's new report says about trust at work, and what B2B messages get attention on LinkedIn.
15 Agency Leaders’ Best Advice For Brand-New Teammates
By Forbes Agency Council
Forbes - September 6, 2024
For newcomers in advertising, marketing and PR, aligning one’s mindset, actions and behaviors with the needs of their organization and its leaders’ vision is essential for long-term success. By demonstrating an understanding of and commitment to the company’s goals, they position themselves as valuable assets and enhance their chances of advancing within the industry.
Will AI change the structure of PR teams?
By Elizabeth Howlett
PRmoment (UK) - September 5, 2024
Following July's illuminating PRmoment Masterclass, AI in PR and a lengthy discussion with PRmoment Leader's CEO Will Hart on the wave of change, the question of how AI might change the make-up of PR teams came up.
6 ways to integrate PR strategies into your link-building campaigns for maximum impact
By Liam Bayford
Agility PR Solutions - August 27, 2024
Amid the constant changes in the digital environment, the combined role of PR and link-building activities within search engine optimization is more important for branding and traffic generation.
Analysis: What China's Economic Malaise Means For Its PR Firms
By Arun Sudhaman
PRovoke Media - September 9, 2024
The prolonged economic slowdown suggests a more significant transformation of China's crucial PR market for international firms.
'PR is fast paced but remember to reflect on your achievements'
Influence (UK) - September 6, 2024
Chartered PR Leah Elston-Thompson explains that her science background aids her theoretical thinking as an account director.
Employees Don’t Have To Read Internal Communications
By Elizabeth Baskin, CEO and Executive Creative Director at Tribe, Inc.
Forbes - September 9, 2024
The great myth of internal communications is that employees are waiting expectantly for that next email, video, newsletter or intranet update—and that they’ll pay attention when it shows up. Employees don’t have to engage with any of our internal communications. It’s up to us, as professional communicators, to entice them to read, click, listen or watch.
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