Hi! Take a look at Tuesday's Daily PR Brief - September 10, 2024
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Read some of today's best PR and Comms industry news clips:
5 Ways to Do PR like Disney (Culpwrit - September 9, 2024)
How Travis Kelce's PR Team Turned A Fake Breakup Into A Win (Forbes - September 9, 2024)
Managing an Unprecedented News Surge: Must-Know Tips for Media Relations Pros (O'Dwyer's - September 9, 2024)
Comms meets IT: Planning for the end of Meta's Workplace tool (Ragan Communications - September 10, 2024)
Why Media Literacy is Key in the Age of Deepfakes (PRNEWS - September 9, 2024)
6 of Your Burning PR Questions Answered (Cision Media Research - September 3, 2024)
What if my PR team won't exercise their right to switch off? (PRmoment (UK) - September 4, 2024)
18 Habits Agency Leaders Love To See Among Team Members (And Why) (Forbes - September 9, 2024)
The role of storytelling in modern PR: Captivating audiences and building brand trust (Agility PR Solutions - September 9, 2024)
Are you forgetting this hidden element of crisis communication? (Influence (UK) - September 6, 2024)
Creative Instagram Captions for Engagement (Meltwater - September 6, 2024)
The Scoop: Apple puts AI consumer appeal to the test with new iPhone (PR Daily - September 9, 2024)
Summary Section:
5 Ways to Do PR like Disney
By James Warda
Culpwrit - September 9, 2024
While guesting on the "Skull Rock Podcast," I listened intently as the host, David Bossert, author and former Producer, Creative Director and Head of Special Projects for Walt Disney Animation Studios, shared what he believes make up the best Disney stories.
How Travis Kelce's PR Team Turned A Fake Breakup Into A Win
By Molly McPherson
Forbes - September 9, 2024
Rumors of a breakup between Travis Kelce and Taylor Swift emerged before the Chiefs' season opener, sparking speculation about a PR stunt involving a fake contract.
Managing an Unprecedented News Surge: Must-Know Tips for Media Relations Pros
By Dan Schwartzberg
O'Dwyer's - September 9, 2024
In a busy season filled with breaking news and shifting priorities, here's how media relations pros can adapt and thrive.
Comms meets IT: Planning for the end of Meta's Workplace tool
By Justin Joffe
Ragan Communications - September 10, 2024
When Meta announced plans to discontinue its internal social media platform Workplace next year, internal communications leaders were put in a precarious position.
Why Media Literacy is Key in the Age of Deepfakes
By Jordan Mitchell
PRNEWS - September 9, 2024
It can be an uphill battle to detect AI-generated content. As AI models improve, it becomes increasingly difficult to know what people are really seeing online. To combat this, communicators should focus on fostering media literacy among both consumers and the industry, arming them with the necessary skills to understand the difference between fact and fiction.
6 of Your Burning PR Questions Answered
By Simon Reynolds
Cision Media Research - September 3, 2024
To coincide with the State of the Media Report, our webinar, Understanding Today's Media: Industry Insights from Top Journalists, sought to explore its findings and dive into the themes that emerged. The on-demand webinar is available to watch now, but if you're pushed for time we've pulled together some of the most common questions that emerged from it.
What if my PR team won't exercise their right to switch off?
By Elizabeth Howlett
PRmoment (UK) - September 4, 2024
UK workers may soon be able to enforce their right to switch off, under new rules proposed by the new Labour government. The ‘right to switch off’ campaign pledge, which will give workers the agency to ignore out-of-hours emails and refuse weekend work, has received backing from prime minister Keir Starmer.
18 Habits Agency Leaders Love To See Among Team Members (And Why)
By Forbes Agency Council
Forbes - September 9, 2024
Different industries may benefit more from teams cultivating certain approaches to work, and for professionals in the advertising, marketing and public relations space, there are some specific practices that can best position them for success.
The role of storytelling in modern PR: Captivating audiences and building brand trust
By Ethan Rome
Agility PR Solutions - September 9, 2024
In today's fast-paced digital landscape, public relations has expanded beyond traditional press releases and crisis management. It now heavily relies on storytelling to form deeper connections with audiences. Storytelling has become an essential strategy in modern PR, helping brands engage with their audience, foster trust, and establish lasting relationships.
Are you forgetting this hidden element of crisis communication?
By Amanda Coleman
Influence (UK) - September 6, 2024
When crisis plans are being developed they are done by organisations and businesses looking from within, understanding how they operate and what is important to the operational activity. It is usually created by employees and it is easy for aspects to be overlooked or gaps not recognised. This is where the challenge becomes essential.
Creative Instagram Captions for Engagement
By Lance Concannon
Meltwater - September 6, 2024
Even though the image is the most important part of your post, unique and creative Instagram captions are still powerful, and whether you use Instagram for marketing, you're an influencer, or just use the platform for fun, a good caption can help drive engagement and increase your follower count.
The Scoop: Apple puts AI consumer appeal to the test with new iPhone
By Allison Carter
PR Daily - September 9, 2024
AI has been a major marketing buzzword for nearly two years now, used in attempts to sell everything from pillows to toothbrushes. But perhaps the biggest test of the technology's viability with the general public will be Apple's iPhone 16, which will be unveiled today and is expected to include all manner of AI bells and whistles.
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