It's Friday! Check out your Daily PR Brief - September 13, 2024
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Read some of today's best PR and Comms industry news clips:
Presidential Debate Offers Valuable Lessons in Presentation Planning (PRNEWS - September 12, 2024)
People-Centric PR: Why Understanding Your Audience is Critical (PRGN - September 12, 2024) [PODCAST]
Balancing Innovation And Familiarity: How Brands Can Evolve Without Alienating Loyal Customers (Forbes - September 13, 2024)
Conventional PR and the Digital Age - Are They Compatible? Ask Marshall McLuhan (O'Dwyer's - September 11, 2024)
How I Got Here: Daily Mail's Head of US Communications Nicole Bamber leads with impact (PR Daily - September 13, 2024)
Are Human or Virtual Influencers More Effective When Advertising Products? (Institute for Public Relations - September 10, 2024)
Hey PR, how's your resilience today? (PRmoment (UK) - September 11, 2024)
More chief communication officers are reporting to CEOs (Axios - September 12, 2024)
2024 media relations: Here's how it's done—10 key strategies (Agility PR Solutions - September 11, 2024)
How Can Cause Marketing Drive Change and Connection? (HMA Public Relations - September 12, 2024)
ESG Comms In Retreat Even As Sustainability Reporting Increases: Report (PRovoke Media - September 13, 2024)
Summary Section:
Presidential Debate Offers Valuable Lessons in Presentation Planning
By Larry Parnell
PRNEWS - September 12, 2024
Let's examine the strategy and tactics deployed by the candidates to achieve their debate goals and offer some PR takeaways on improving yours and your clients' presentations.
People-Centric PR: Why Understanding Your Audience is Critical [PODCAST]
PRGN - September 12, 2024
Putting people at the heart of marketing helps to build strong emotional connections with the brand. Consumer research is a vital part of the process.
Balancing Innovation And Familiarity: How Brands Can Evolve Without Alienating Loyal Customers
By Salim Gheewalla, VP of Marketing and Alliances for Calian IT & Cyber Solutions
Forbes - September 13, 2024
In a world where customer loyalty is less about incentives and more about trustworthiness, brands must answer a multimillion-dollar question: How do brands innovate without alienating the loyal customers who've helped build their success?
Conventional PR and the Digital Age - Are They Compatible? Ask Marshall McLuhan
By Bill Huey
O'Dwyer's - September 11, 2024
Marshall McLuhan, the Canadian-born English professor turned media studies guru who died in 1980, published his most important work, Understanding Media: The Extensions of Man in 1964. Now sixty rapidly changing and transformational years later, we can still benefit from some of McLuhan's theories about media, such as the dictum that made McLuhan famous—"the medium is the message."
How I Got Here: Daily Mail's Head of US Communications Nicole Bamber leads with impact
By Isis Simpson-Mersha
PR Daily - September 13, 2024
Nicole Bamber, head of US communications at the Daily Mail, began her communications career in the heart of Hollywood's entertainment industry. As she was building her comms chops, she contributed to award campaigns for some of the most renowned film and television projects of that era – iconic productions like Mad Men, Breaking Bad, The Social Network, and The Walking Dead.
Are Human or Virtual Influencers More Effective When Advertising Products?
By Fanjue Liu and Yu-Hao Lee
Institute for Public Relations - September 10, 2024
Dr. Fanjue Liu and Dr. Yu-hao Lee examined the rising trend of virtual influencers (digitally created characters with human-like attributes) and and studied how effective they were in influencing brand attitudes and purchase intentions compared to human influencers.
Hey PR, how's your resilience today?
By Elizabeth Howlett
PRmoment (UK) - September 11, 2024
Aside from sales, there are few other professions that face rejection, high stress levels or are ignored multiple times a day. PRmoment recently asked professionals how they dealt with rejection in their day-to-day and it would seem many agencies have practices and policies, alongside learning resources, to ensure the entire team is able to build resilience to the word "no".
More chief communication officers are reporting to CEOs
By Eleanor Hawkins
Axios - September 12, 2024
More corporate communication teams are now reporting directly to the CEO, according to a new report from media monitoring platform, Memo. Why it matters: This signals that communications is shifting from an administrative cost-center to a strategic business partner.
2024 media relations: Here's how it's done—10 key strategies
By Kyle Porter
Agility PR Solutions - September 11, 2024
Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. Here are some key strategies to consider.
How Can Cause Marketing Drive Change and Connection?
By Justin Liggin
HMA Public Relations - September 12, 2024
Does your brand or business align with the causes that consumers and the community care about? Read more on giving back while growing your business through cause marketing in this post from Justin Liggin.
ESG Comms In Retreat Even As Sustainability Reporting Increases: Report
PRovoke Media - September 13, 2024
Companies are responding to increasing requirements from regulators for more ESG disclosure, alongside increasing pressure to abandon ESG altogether.
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