Hi! Take a look at today's Daily PR Brief - September 18, 2024

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Read some of today's best PR and Comms industry news clips:
6 ways you can use AI to create stellar PR content (Agility PR Solutions - September 18, 2024)
Mike Nourie from COMSOL discusses the biggest causes of stress for PR pros at brands (Muck Rack - September 13, 2024)
Embracing The Olympic Mindset: Lessons For Communications Professionals In The NGO Sector (Forbes - September 18, 2024)
More PR Pros Using AI in Press Releases (O'Dwyer's - September 17, 2024)
Adapting to extremes: How communicators in the energy industry save lives (PR Daily - September 17, 2024)
Hispanic Heritage Hero: Fernando Valverde, the Father of PR in Puerto Rico (PRNEWS - September 17, 2024)
Tyto's Brendon Craigie thinks career-hungry PR should embrace discomfort (PRmoment (UK) - September 11, 2024)
FBI's Michael Johnson on seizing every opportunity to learn new things (Ragan Communications - September 18, 2024)
People-Centric PR: Why Understanding Your Audience is Critical (PRGN - September 12, 2024) [PODCAST]
Media Interview Preparation: Prior Proper Planning Prevents Poor Performance (Amendola Communications - September 18, 2024)
How Communicators Can Go Beyond Content Generation with Gen AI (Franco - September 17, 2024)
7 ideas that marketers say are working in B2B marketing right now (Sword and the Script Media - September 17, 2024)
How to better tell your ESG story (Media First (UK) - September 17, 2024)
Summary Section:
6 ways you can use AI to create stellar PR content
By Akshita Sharma
Agility PR Solutions - September 18, 2024
PR involves managing your brand and its communications by sharing important news and updates through a variety of marketing channels. And if you want to know how to do PR right, start by using AI tools to create great content. Whether you're drafting press releases, managing social media, or tracking campaign analytics, AI offers a unique way to elevate your PR marketing game.
Mike Nourie from COMSOL discusses the biggest causes of stress for PR pros at brands
By Matt Albasi
Muck Rack - September 13, 2024
Muck Rack sat down with Mike Nourie, Senior Communications Manager at COMSOL, to discuss common stressors in PR and how to manage it.
Embracing The Olympic Mindset: Lessons For Communications Professionals In The NGO Sector
By Marie O'Riordan, Chief Marketing Officer of the Vita Foundation
Forbes - September 18, 2024
Over the past 15 years, working with five Olympic teams globally has provided me with a unique perspective on how the principles behind the Olympic mindset can be effectively applied to our work. Here are 10 key learnings that can inspire and guide communications professionals in the nonprofit world.
More PR Pros Using AI in Press Releases
By Jon Gingerich
O'Dwyer's - September 17, 2024
More than a quarter of PR pros today said they're using generative artificial intelligence to create press releases, and nearly half said they plan to do so in the future, according to a PR Newswire survey.
Adapting to extremes: How communicators in the energy industry save lives
By Jess Zafarris
PR Daily - September 17, 2024
We spoke with Michelle Delery, director of corporate internal and external communications at Entergy Corporation, and Kim Selph, director of digital customer experience, communications and marketing for Tampa Electric, about the evolving challenges of keeping both personnel and consumers safe, informed and connected.
Hispanic Heritage Hero: Fernando Valverde, the Father of PR in Puerto Rico
By Jared Meade, Founder and Principal, Rayne Strategy Group
PRNEWS - September 17, 2024
Fernando Valverde, APR, Fellow PRSA, and an unsung hero in PR, is widely recognized as the "father of PR in Puerto Rico" for laying the foundation for the development of PR practice there.
Tyto's Brendon Craigie thinks career-hungry PR should embrace discomfort
By Brendon Craigie, CEO at Tyto
PRmoment (UK) - September 11, 2024
If there was a common theme to my early career, it was a sense of discomfort from feeling constantly under pressure to rise to a new challenge. As I reach the quarter century mark in my career, I've grown to appreciate and enjoy a sense of discomfort. Today, when I have blue days, it is usually from a lack of discomfort and pressure.
FBI's Michael Johnson on seizing every opportunity to learn new things
By Isis Simpson-Mersha
Ragan Communications - September 18, 2024
Michael Johnson, section chief for strategic communications in the FBI Office of Public Affairs, oversees the development of OPA's strategic communication strategies, manages the bureau's public online presence, handles speechwriting for the director and senior FBI executives, and internal employee communications.
People-Centric PR: Why Understanding Your Audience is Critical [PODCAST]
By Bill Southard
PRGN - September 12, 2024
In a world where media is so fragmented and consumers have shorter and shorter attention spans, we are dealing with potential cases where we have seconds to make a punchy connection to a new product or service, but if we are successful that could be the foundation of a long-term emotional connection upon which strong brands are built and fortified and where mediocrity is separated from greatness.
Media Interview Preparation: Prior Proper Planning Prevents Poor Performance
By Brandon Glenn
Amendola Communications - September 18, 2024
You've done the hard work of crafting a public relations strategy, researching the right media targets, and pitching the story to journalists. Reporters have responded positively to your pitches and are interested in setting up interviews to learn more about your company and executives' viewpoints. Now what?
How Communicators Can Go Beyond Content Generation with Gen AI
By Lexi Trimpe
Franco - September 17, 2024
While gen AI is powerful for content generation, the true value of these tools lies in how they can be applied to solve specific challenges.
7 ideas that marketers say are working in B2B marketing right now
By Frank Strong
Sword and the Script Media - September 17, 2024
B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not. Such debates can stir passionate responses, but I wanted to know what those in B2B marketing are doing right now that's working.
How to better tell your ESG story
By Iain Wallace
Media First (UK) - September 17, 2024
From climate change to a living wage, businesses increasingly want to reach audiences with their ESG story. But not only is there lots of competition for attention, there can also be plenty of cynicism and scepticism about the subjects and heightened awareness of greenwashing.
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