Good Thursday! Your Daily PR Brief is here - September 19, 2024

This Daily PR Brief is sponsored by Report Mule.
Report Mule automates and streamlines the report creation process to make your team more efficient. Instead of manually copying/pasting/formatting each article in Google Docs, you drop the links into Report Mule and it automatically captures information about each article and formats it in the exact same formats you're using today (even if you have a different format for each client!).
Accounts start at $30/mo. DPB readers get 20% off.

Read some of today's best PR and Comms industry news clips:
Joy Is A Strategy: How Kamala Harris & Taylor Swift Are Redefining Power & Influence (PRovoke Media - September 19, 2024)
Social Media Gains as a News Source (O'Dwyer's - September 18, 2024)
Keeping Relationships Fresh: The Winning Formula For Success (Forbes - September 19, 2024)
10 Inspiring Public Relations Examples from Top Brands (Mention - September 19, 2024)
Exclusive: PR giant Orchestra acquires Civitas Public Affairs Group (Axios - September 19, 2024)
The Scoop: Philip Morris International sells inhaler company after backlash (PR Daily - September 18, 2024)
Amazon's RTO memo offers lessons in setting expectations (Ragan Communications - September 19, 2024)
The Case for Longer Pitches (PRNEWS - September 18, 2024)
Lessons In Crisis Communications from CPK (Spin Sucks - September 19, 2024)
The Illusion of Neutrality Part Two: How Brands Can Thrive by Embracing Bold Stances (5W Public Relations - September 19, 2024)
10 travel PR campaigns that went wrong (Agility PR Solutions - September 19, 2024)
Why effective multimarket comms is mindset over function (The Hoffman Agency - September 19, 2024)
Summary Section:
Joy Is A Strategy: How Kamala Harris & Taylor Swift Are Redefining Power & Influence
By Maja Pawinska Sims
PRovoke Media - September 19, 2024
The Democratic presidential candidate and the Eras Tour star are taking a fresh approach to influence, based on joy and hope.
Social Media Gains as a News Source
By Jon Gingerich
O'Dwyer's - September 18, 2024
A growing percentage of Americans are turning to social media as a news source, according to new analyses from the Pew Research Center.
Keeping Relationships Fresh: The Winning Formula For Success
By Kimberly Jones, President & CEO at Butler/Till
Forbes - September 19, 2024
Keeping long-term relationships nurtured and feeling fresh and exciting is a non-negotiator for sustained success. So, what's the strategy for balancing it all?
10 Inspiring Public Relations Examples from Top Brands
By Sumeet Anand
Mention - September 19, 2024
Discover 10 successful public relations examples from global brands such as LEGO, IKEA, Dove to build trust and get viral.
Exclusive: PR giant Orchestra acquires Civitas Public Affairs Group
By Eleanor Hawkins
Axios - September 19, 2024
Orchestra, the public relations company formerly known as BerlinRosen Holdings, has acquired social impact firm Civitas Public Affairs Group, Axios exclusively reports.
The Scoop: Philip Morris International sells inhaler company after backlash
By Allison Carter
PR Daily - September 18, 2024
Three years ago, Philip Morris International, the manufacturer of many brands of cigarettes, including Marlboro, purchased Vectura, a British pharmaceutical brand that makes inhalers. The move faced harsh backlash at the time. Plus: Instagram makes big changes for teens; scammer Anna Delvey seeks to reboot image on ‘Dancing with the Stars.’
Amazon's RTO memo offers lessons in setting expectations
By Sean Devlin
Ragan Communications - September 19, 2024
What goes into defining a clear comms plan that’s rooted in culture? Earlier this week, e-commerce giant Amazon announced it would require corporate employees back in the office five days a week beginning in January.
The Case for Longer Pitches
By Arthur Solomon
PRNEWS - September 18, 2024
Keeping the pitch short means PR people will come up short. Here's some ways a longer pitch can attract the attention of even the busiest journalists.
Lessons In Crisis Communications from CPK
By Thomas Mustac, Senior Publicist and Crisis Communications Expert for Otter PR
Spin Sucks - September 19, 2024
The response from California Pizza Kitchen to a recent delivery mistake offers several lessons in crisis communications. Thomas Mustac shares them here.
The Illusion of Neutrality Part Two: How Brands Can Thrive by Embracing Bold Stances
By Carolina Gartenberg and Michael Padovano
5W Public Relations - September 19, 2024
Discover how embracing bold stances helps brands thrive in today's world. Learn why neutrality is no longer an option for success.
10 travel PR campaigns that went wrong
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - September 19, 2024
Travel PR campaigns can sometimes go awry, leading to backlash and negative publicity. Here are some notable examples of travel PR campaigns that went wrong.
Why effective multimarket comms is mindset over function
By Caroline Hsu, Chief Global Officer, The Hoffman Agency
The Hoffman Agency - September 19, 2024
Caroline Hsu shares the keys to effective global communication and exposes the common pitfalls that lead to dictatorial agency behaviors.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.