Check out your Friday Daily PR Brief! - September 20, 2024

Sep 20, 2024

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Read some of today's best PR and Comms industry news clips:

Summary Section:

Why being "real" is the new power play for CEOs
By Eleanor Hawkins
Axios - September 19, 2024
CEOs are trading carefully crafted, milquetoast public personas for ones that are more real with the hope of forging connections with employees, customers and other key audiences. The personal brands of CEOs and founders are just as important as the company's brand itself.

Misinformation Fears Loom Ahead of Election
By Jon Gingerich
O'Dwyer's - September 19, 2024
According to a study released by software giant Adobe, Americans are growing increasingly skeptical of the content they encounter online and are reporting an increase in the prevalence of election-related misinformation in the months leading up to the U.S. presidential election in November.

The benefits and drawbacks of a 'principled neutrality' statement
By Casey Weldon
PR Daily - September 19, 2024
A growing number of prestigious universities are implementing formal strategies to restrict their public statements on national and global events that don't directly impact their institutional functions. Since 2022, Princeton, Vanderbilt, North Carolina at Chapel Hill, Northwestern, Stanford and Harvard have all adopted these kinds of so-called "principled neutrality" policies.

PR coach Michael Smart answers 9 common questions about media pitch subject lines
By Kristen Dunleavy
Muck Rack - September 19, 2024
PR coach Michael Smart answers 10 questions about how to write a subject line for a pitch. Learn about personalization, emoji best practices and more.

PR Roundup: Taco Bell Triumphs, A New Study on Latina Impact and The State of the Press Release
By Nicole Schuman
PRNEWS - September 20, 2024
This week's PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, Boden's new study on the impact of Latinas on cultural and economic influencer and PR Newswire's latest State of the Press Release.

How To Communicate Your Corporate Turnaround To The Market
By Dave Platter, Manager of Public and Investor relations for Juwai IQI
Forbes - September 20, 2024
A turnaround story is one of the most difficult challenges for corporate communicators to get across. Any company in need of a turnaround will be under extreme scrutiny. Missteps that would normally be forgiven instead draw obsessive attention.

Good and Bad PR: Claws out at Number 10, Amazon's office return and Google's (not a) slave to the algorithm
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - September 19, 2024
We all survived another week in media-land so let's take a gander through the good and bad in the world of PR from the last seven days.

Mastering PR strategies: Time management, multi-tasking and hitting deadlines
By Liam Bayford
Agility PR Solutions - September 18, 2024
Public relations is an important part of any successful business strategy. It includes creating and sustaining a positive company image, managing public communication, and ensuring that a brand's message reaches its intended audience. However, one of the most difficult components of PR is properly managing time, especially when working with several campaigns and tight deadlines.

frankly… Episode 54: Engaging the Next Generation of Philanthropists [PODCAST]
Franco - September 19, 2024
Rachel and Dan talk with Detroit Philanthropy founder and president Rachel Decker and Franco Integrated Communications Director Andrea Kenski on the changing world of nonprofits.

Advocating for comms budget in 'the land of unfunded mandates'
By Justin Joffe
Ragan Communications - September 19, 2024
With budget season upon us, communications leaders must get creative in making the case for securing the resources they need. Because comms is often the coordinator and convener of cross-departmental campaigns and initiatives, it often means securing the resources required to do quality work is contingent on others who don't sit at the same crossroads.

Communicating unpopular decisions – lessons from two big brands
By Adam Fisher
Media First (UK) - September 19, 2024
Brands sometimes need to communicate decisions they know will be unpopular. And that will attract negative headlines and social media posts. Two household name companies found themselves in that situation recently. And it put them in the firing line.

Pepsico & Edelman Win Best In Show At 2024 Asia-Pacific SABRE Awards
By PRovoke Media
PRovoke Media - September 19, 2024
Pepsico and Edelman took home the Platinum SABRE Award for the best public relations campaign at the 2024 Asia-Pacific SABRE Awards ceremony, which took place at the Westin Singapore.

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Check out your Friday Daily PR Brief! - September 20, 2024

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