Good Monday! Read your Daily PR Brief - September 23, 2024
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Read some of today's best PR and Comms industry news clips:
Maximizing PR Impact While on a Budget (PRNEWS - September 20, 2024)
50 PR & marketing campaigns successfully engaging Gen Z'ers (Agility PR Solutions - September 23, 2024)
How To Tap Into The Benefits Of Social Media Livestreaming (Forbes Agency Council - September 23, 2024)
The Role of Data Analytics in Modern Communications (O'Dwyer's - September 19, 2024)
How PR can begin to implement true KPIs (PR Daily - September 23, 2024)
Stunt is the most damaging word in PR, says Mischief's Dan Deeks-Osburn (PRmoment (UK) - September 18, 2024)
Three Strategies to Integrate Purpose to Energize Your Employees (GFM|CenterTable - September 20, 2024)
How Social Media News Consumption Impacts PR Strategy (HMA Public Relations - September 20, 2024)
From 'sign spotting' to drag racing, CBRE's head of comms keeps it interesting (Ragan Communications - September 23, 2024)
PRovokeAP: Why Gossip & Grapevines Matter More In Employee Comms (PRovoke Media - September 23, 2024)
Germany – United in the Heart of Europe (PRGN - September 23, 2024)
Summary Section:
Maximizing PR Impact While on a Budget
By Kathleen Marchetti
PRNEWS - September 20, 2024
Whether you're an agency PR pro representing a client or an in-house communicator, you know PR is crucial for the visibility and success of any business. But in this economy, many businesses are struggling to afford the full-scale PR programs they once had.
50 PR & marketing campaigns successfully engaging Gen Z'ers
By Ronn Torossian
Agility PR Solutions - September 23, 2024
Here are 50 real-life public relations campaigns that have successfully reached and engaged Gen Z, showcasing various strategies, innovations, and creative approaches.
How To Tap Into The Benefits Of Social Media Livestreaming
By Rafael Schwarz, Managing Director at TERRITORY Influence
Forbes Agency Council - September 23, 2024
In the perpetually shifting landscape of social media marketing, livestreaming has emerged as a powerful instrument for crafting highly personalized and immersive customer experiences. By leveraging the real-time dynamics of livestreaming, brands can engage with their social media audiences in a way that static posts or prerecorded videos cannot replicate.
The Role of Data Analytics in Modern Communications
By H. Patel
O'Dwyer's - September 19, 2024
Gone are the days when public relations professionals could rely solely on intuition and experience to guide their strategies. In today's data-rich environment, PR practitioners who embrace data-driven decision-making are gaining a significant edge in developing more effective, targeted and measurable campaigns.
How PR can begin to implement true KPIs
By Trevor Carver
PR Daily - September 23, 2024
It's time we as an industry have a deeper conversation about what meaningful KPIs for media relations should be, but first, we need a better understanding of what effective KPIs are and the data required to put them in place.
Stunt is the most damaging word in PR, says Mischief's Dan Deeks-Osburn
By Dan Deeks-Osburn, Head of Strategy at Mischief
PRmoment (UK) - September 18, 2024
Stunt, as a noun, means "something unusual done to attract attention". Stunt, as a verb, means to "prevent from growing or developing properly". For us, in PR, these two definitions are inextricably entwined. If we deal in the nouns, we get the verb.
Three Strategies to Integrate Purpose to Energize Your Employees
GFM|CenterTable - September 20, 2024
Businesses that use purpose to guide their employees, often called “purpose-driven companies,” are extending their value beyond just profit-making and actively incorporating a social or environmental cause aligned with their operations.
How Social Media News Consumption Impacts PR Strategy
By Justin Liggin
HMA Public Relations - September 20, 2024
Did you know that 54% of U.S. adults sometimes turn to social media for news? Discover key findings from a recent Pew Research study.
From 'sign spotting' to drag racing, CBRE's head of comms keeps it interesting
By Diane Schwartz
Ragan Communications - September 23, 2024
It was a happy accident that Wendy Sherwood entered the world of communications. Now, in her 28th year at commercial real estate giant CBRE, it’s no accident that she’s in the esteemed role of global corporate communications vice president.
PRovokeAP: Why Gossip & Grapevines Matter More In Employee Comms
By Asiya Bakht
PRovoke Media - September 23, 2024
Senior industry communicators believe the 'trusted grapevine' and 'colleague influencers' will gain prominence as companies deal with hybrid and multi-generational employees.
Germany – United in the Heart of Europe
By Jonathan Klimke
PRGN - September 23, 2024
In this PRGN blog post Jonathan Klimke of Industrie-Contact describes the business, media and communications landscape in Germany.
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