HI! Please enjoy today's Daily PR Brief - September 25, 2024

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Read some of today's best PR and Comms industry news clips:
Strong Ethics Enhance the PR Profession (PRsay - September 24, 2024)
PR's role in accelerating B2B tech sales (TechRadar - September 25, 2024)
How AI helped Catherine Richards amplify empathy (PR Daily - September 25, 2024)
The Election and Beyond: Why Your Brand Reputation Is Particularly Vulnerable Now (PRNEWS - September 24, 2024)
Bridging Leadership and Employee Views on DEI in the Workplace (Institute for Public Relations - September 24, 2024)
How To Align Your Brand Strategy To Navigate Emerging Audience Behavior In The Echoverse (Forbes - September 25, 2024)
'It doesn't stand for boring to boring': B2B PR sets the record straight (PRmoment (UK) - September 18, 2024)
Why authentic storytelling is more important than ever in today's business landscape (Agility PR Solutions - September 25, 2024)
Navigating the storm: What MrBeast should do next to protect his brand (Axia Public Relations - September 25, 2024)
2024 Asia-Pacific Consultancies Of The Year: Winners Revealed (PRovoke Media - September 20, 2024)
Pitching holiday gift guides: What PR pros need to know (Muck Rack - September 25, 2024)
Is your client base a turn-off for top talent? (Influence (UK) - September 20, 2024)
Summary Section:
Strong Ethics Enhance the PR Profession
By Samantha Villegas
PRsay - September 24, 2024
Several years ago, I was invited to speak at a regional conference. I pitched a session on the intersection of crisis and ethics because, as I have found throughout my career that the two are often intertwined. The conference planner accepted my session but asked me to remove the word ethics from the title because he said, "Nobody goes to sessions about ethics."
PR's role in accelerating B2B tech sales
By Lorraine Emmett
TechRadar - September 25, 2024
Savvy tech firms understand that in today's market, traditional sales pitches are not working as hard as they once did. They are leveraging PR strategies and thought leadership initiatives to establish credibility and trust.
How AI helped Catherine Richards amplify empathy
By Sean Devlin
PR Daily - September 25, 2024
In our latest edition of Ragan's "AI Helped Me" series, we spoke with Catherine Richards, founder of Richards Creative, about her early exposure to AI, how she uses it to help her clients unlock their creativity, and more.
The Election and Beyond: Why Your Brand Reputation Is Particularly Vulnerable Now
By Carreen Winters
PRNEWS - September 24, 2024
"Political positions" used to mean explicit support of a candidate or issue, but in our polarized, partisan environment any public stance can be interpreted as political. This includes things you do in your workplace—DEI initiatives, vaccine clinics, voter registration drives and ERG's can all become weaponized.
Bridging Leadership and Employee Views on DEI in the Workplace
By Ariel Investments
Institute for Public Relations - September 24, 2024
Ariel Investments explored the perspectives of leaders and employees on diversity, equity, and inclusion (DEI) in the workplace. The first survey gathered responses from 165 Black, Latino, and Latina corporate directors from Fortune 500 companies, while the second surveyed 2,909 full- or part-time employees in the United States.
How To Align Your Brand Strategy To Navigate Emerging Audience Behavior In The Echoverse
By Arnav Sharma, Head - Global Strategic Marketing Programs & CEO Comms at Tech Mahindra
Forbes - September 25, 2024
I recently had the privilege of contributing to a panel discussion focused on exploring emerging marketing trends in the echoverse. The preparation for the panel was a good opportunity for me to reflect upon how the brand strategies I have deployed have changed over time. I was also able to deduce from my learnings a framework that can prove to be handy as we align our strategies in this new world order.
'It doesn't stand for boring to boring': B2B PR sets the record straight
By Elizabeth Howlett
PRmoment (UK) - September 18, 2024
In the world of PR, with its various subsets, specialisms and niches, misconceptions can arise about what goes on in other sectors. B2B is a big subset of public relations but it's still trying to shrug off its reputation for being a tad bit corporate.
Why authentic storytelling is more important than ever in today's business landscape
By Matt Caiola
Agility PR Solutions - September 25, 2024
In an era of digital noise and countless brands vying for attention, authentic storytelling has become a powerful tool for businesses to connect with their audience. It goes beyond mere marketing and is about establishing genuine relationships built on trust, empathy, and shared experiences. By crafting compelling narratives that resonate with consumers, brands can differentiate themselves and drive significant sales and conversions.
Navigating the storm: What MrBeast should do next to protect his brand
By Janet Della-Denunzio
Axia Public Relations - September 25, 2024
While MrBeast (whose real name is Jimmy Donaldson) has weathered controversies before, this situation presents more complex problems. In this post, we'll identify the issues and outline the steps Axia Public Relations would recommend if MrBeast were our client.
2024 Asia-Pacific Consultancies Of The Year: Winners Revealed
By Arun Sudhaman
PRovoke Media - September 20, 2024
Weber Shandwick was named Asia-Pacific Regional Consultancy of the Year (Large) at the 2024Asia-Pacific SABRE Awards — which took place in Singapore last night. The IPG PR firm took top honours ahead of Edelman, MSL, Ogilvy PR and Ruder Finn.
Pitching holiday gift guides: What PR pros need to know
By Linda Zebian
Muck Rack - September 25, 2024
As we head into prime holiday gift guide pitching season, two journalists share their expert take on best practices for getting your client's product in a gift guide.
Is your client base a turn-off for top talent?
By Dean Connelly
Influence (UK) - September 20, 2024
PR agencies are realizing that they need to reassess their climate policies if they want to attract the best employees to their organization.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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