Greetings! Take a look at Thursday's Daily PR Brief - September 26, 2024

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Read some of today's best PR and Comms industry news clips:
What is the Future of Hybrid Work? (Institute for Public Relations - September 23, 2024)
Rethinking The RFP Process: How To Ensure The Best Outcomes In PR Procurement (Forbes - September 26, 2024)
How companies are shifting to smarter, subtle messaging on ESG (Axios - September 26, 2024)
The biggest communications storylines for 2025 (PR Daily - September 25, 2024)
Handling the PR Fallout From Social Media Algorithm Changes (PRNEWS - September 25, 2024)
The Three Steps to Creating Your Own Successful Podcast (Spin Sucks - September 26, 2024)
5WPR Ask the Pro Series: Industry Insights from Nydia Figueroa (5W Public Relations - September 25, 2024)
Good and Bad PR: The Labour Party lands in hot water, Tesco meets its match and Amazon stops droning on (PRmoment (UK) - September 26, 2024)
5 reasons why your PR campaign failed—and how to get back on track (Agility PR Solutions - September 26, 2024)
Social Media Monitoring: Guide, Best Practices and Tools (Mention - September 26, 2024)
Top PR Professors In U.S.: Dr. Grunig, Dr. Dozier & Dr. Elizabeth Toth (Everything PR News - September 24, 2024)
Summary Section:
What is the Future of Hybrid Work?
Institute for Public Relations - September 23, 2024
Zoom evaluated the changing workplace landscape and examined global trends in workplace flexibility, along with employee preferences regarding hybrid work.
Rethinking The RFP Process: How To Ensure The Best Outcomes In PR Procurement
By Stefan Pollack, President, The Pollack Group
Forbes - September 26, 2024
The request for proposal (RFP) process is designed to ensure fairness and transparency when organizations engage PR agencies. However, in practice, it often creates more obstacles than opportunities. Recently, my agency went through a particularly challenging RFP process.
How companies are shifting to smarter, subtle messaging on ESG
By Eleanor Hawkins
Axios - September 26, 2024
The idea that big brands are going silent is misleading, communication experts tell Axios. Instead, they are communicating about environmental and social issues in a smarter way.
The biggest communications storylines for 2025
By Allison Carter
PR Daily - September 25, 2024
If anyone has a crystal ball, would you share it with us? Because right now, the future is looking a little murky. But we polled some smart communicators to figure out where the practice might be headed. We asked on LinkedIn: "What is the biggest PR storyline you see on the horizon for 2025?"
Handling the PR Fallout From Social Media Algorithm Changes
By Waqas Kazmi
PRNEWS - September 25, 2024
The advent of social media was a game changer for marketers and PR practitioners to build narratives, promote products, enhance brand reputation and increase sales. However, there are challenges beyond the control of marketing and PR practitioners and entirely under the control of social networks. One of these challenges is the social media algorithm and its changes over time.
The Three Steps to Creating Your Own Successful Podcast
By Winston Chang
Spin Sucks - September 26, 2024
There are three steps—prep, production, and promotion—to creating your own successful podcast. Winston Chang takes you through each of them.
5WPR Ask the Pro Series: Industry Insights from Nydia Figueroa
By Kelcey Connors
5W Public Relations - September 25, 2024
Discover insights from 5WPR’s "Ask the Pro" series. Learn about her expertise and advice for navigating today’s industry challenges.
Good and Bad PR: The Labour Party lands in hot water, Tesco meets its match and Amazon stops droning on
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - September 26, 2024
It has been a heavy week on the news agenda front, but fear not as I am here to guide you through the Good and Bad PR moves of the last seven days.
5 reasons why your PR campaign failed—and how to get back on track
By Matt Willis
Agility PR Solutions - September 26, 2024
"Frustrating" doesn't do it justice. You put your heart and soul into crafting what you thought was the perfect PR campaign, only to watch it all fall flat. A horrible mix of confusion, embarrassment, and deflation washes over you. What went wrong?
Social Media Monitoring: Guide, Best Practices and Tools
By Syed Balkhi
Mention - September 26, 2024
Master social media monitoring with this complete guide. Learn how to track brand mentions, analyze competitors, and enhance reputation.
Top PR Professors In U.S.: Dr. Grunig, Dr. Dozier & Dr. Elizabeth Toth
Everything PR News - September 24, 2024
In the United States, several esteemed professors stand out for their contributions to the field of public relations through teaching, research, and professional practice. Here's a look at some of the top American public relations professors who have made significant impacts in academia and the industry.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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