Happy Friday! Here is today's Daily PR Brief - September 27, 2024
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Read some of today's best PR and Comms industry news clips:
The new communications job description (Axios - September 27, 2024)
Use these measurement tactics to protect and grow your comms budget (Ragan Communications - September 26, 2024)
PR Roundup: The Amazon RTO Backlash Continues, B2B Agency Gold, PR Budget Cuts (PRNEWS - September 27, 2024)
Why Finding Your Niche Is the Key to Successful Executive Linkfluence (PRNEWS - September 26, 2024)
How Do You Build Communities Around A Brand? (Forbes - September 27, 2024)
My PR Moment: 'I wish I'd had this insight earlier,' BT Group's Armand David on going in-house after 18 years of agency (PRmoment (UK) - September 26, 2024)
The Scoop: Exxon, Shein face government scrutiny over environmental claims (PR Daily - September 25, 2024)
Navigating PR in an Election Year – The Political Minefield (PRGN - September 26, 2024) [PODCAST]
Maximizing Your Impact in PR (HMA Public Relations - September 26, 2024)
Roundtable: Asia's Senior Communicators Get Ready For The Future Of Comms (PRovoke Media - September 27, 2024)
Summary Section:
The new communications job description
By Eleanor Hawkins
Axios - September 27, 2024
Throughout my conversations at Axios House and in various meetings with chief communications and corporate affairs officers this week, not once did the words "press release," "media relations" or "social media" come up.
Use these measurement tactics to protect and grow your comms budget
By Justin Joffe
Ragan Communications - September 26, 2024
Advocating for a communications budget is both art and science, requiring you to connect needs to goals through correlation modeling, tactfully ask for what they need and collaborate with strategic partners across other functions.
PR Roundup: The Amazon RTO Backlash Continues, B2B Agency Gold, PR Budget Cuts
By Nicole Schuman
PRNEWS - September 27, 2024
This week's PR Roundup looks at the backlash to Amazon's return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.
Why Finding Your Niche Is the Key to Successful Executive Linkfluence
By Dorianne Ciccarelli and Clayton Durant
PRNEWS - September 26, 2024
On LinkedIn, as on other social platforms, content is king. Executives, brands and influencers have dramatically ramped up their output, with the platform reporting that users are publishing an astonishing 1.5 million pieces of content every minute over the past year.
How Do You Build Communities Around A Brand?
By Deepa Nagraj
Forbes - September 27, 2024
What brings people together, even from an organizational perspective, is exactly this: how you resonate with them.
My PR Moment: 'I wish I'd had this insight earlier,' BT Group's Armand David on going in-house after 18 years of agency
By Elizabeth Howlett
PRmoment (UK) - September 26, 2024
Going from 18 years of working at PR agency Brands2Life, having started in 2004 as an account executive and leaving in 2021 as an MD in its technology practice, Armand David moved to an in-house role, as BT Group's corporate affairs director, digital.
The Scoop: Exxon, Shein face government scrutiny over environmental claims
By Allison Carter
PR Daily - September 25, 2024
Two huge corporations are facing questions about the truth behind their statements about recycling ad the environmental impact of their materials. Plus: OpenAI releases more human-like voice assistant; WhatsApp grows in popularity for news sites.
Navigating PR in an Election Year – The Political Minefield [PODCAST]
By David Fuscus
PRGN - September 26, 2024
The current election cycle has surpassed even the tumultuous 2020 race in terms of societal rifts, creating a minefield for public relations professionals and the clients they serve. Navigating PR in an election year means PR professionals need more strategic, targeted approaches to media, says David Fuscus in this podcast.
Maximizing Your Impact in PR
By Justin Liggin
HMA Public Relations - September 26, 2024
In public relations, getting the most out of an announcement to create multiple successful outcomes is essential for success. One opportunity—whether it's a campaign launch, event, expansion, partnership, or more—can provide cross-channel success if its message is maximized effectively.
Roundtable: Asia's Senior Communicators Get Ready For The Future Of Comms
By Arun Sudhaman
PRovoke Media - September 27, 2024
A number of crucial content trends are converging in a manner that rapidly reshapes corporate communications in Asia-Pacific, according to WE's Future of Comms Roundtable in Singapore.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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