Hello! Check out your Monday Daily PR Brief - September 30, 2024
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Read some of today's best PR and Comms industry news clips:
The power of being a generalist in the world of PR (Creativebrief - September 30, 2024)
Corporate sustainability reports are getting longer (Axios - September 26, 2024)
Earned Media Moves into Marketing Spotlight (O'Dwyer's - September 27, 2024)
See all winners of PR Daily's 2024 Nonprofit Awards (PR Daily - September 27, 2024)
PRNEWS Live Discusses Mental Health Advocacy for Employees (PRNEWS - September 26, 2024) [VIDEO]
6 Ways PR Teams Can and Should Be Using Data (Cision Media Research - September 26, 2024)
S&T Live Recap: Mark Dvorak on Staying at the Forefront of Ethical PR Practices (PRsay - September 27, 2024) [VIDEO]
6 best practices to incorporate diversity and inclusion in modern PR campaigns (Agility PR Solutions - September 30, 2024)
PR Ethics Month: Rethinking The Relationship Between PR & Journalism (PRovoke Media - September 30, 2024)
California sues Exxon Mobil alleging recycling deception, OpenAI execs announce resignation amid restructure (Ragan Communications - September 27, 2024)
Crafting effective PR brief documents (Influence (UK) - September 27, 2024)
Summary Section:
The power of being a generalist in the world of PR
By Charlotte Woods
Creativebrief - September 30, 2024
There is a misconception that all PR's must be specialists in their field - whether an earned media guru, influencer marketing specialist, creative or experiential events expert. When really it is the transferable skills and open mindset that stand the test of time in our increasingly fragmented and saturated industry. Things are changing faster than ever before and PR is at its core a dynamic profession.
Corporate sustainability reports are getting longer
By Eleanor Hawkins
Axios - September 26, 2024
ESG has long been misunderstood and thus weaponized. As one corporate affairs leader said at a Climate Week lunch, "If we're using acronyms, we're losing." In response, communication teams are finessing how these commitments are messaged and shared.
Earned Media Moves into Marketing Spotlight
By Steve Barnes
O'Dwyer's - September 27, 2024
As social media takes up more and more of the communications landscape, earned media is ready for its closeup in a big way, according to a new white paper from Edelman and WARC Advisory.
See all winners of PR Daily's 2024 Nonprofit Awards
PR Daily - September 27, 2024
PR Daily's 2024 Nonprofit Awards celebrated the people, organizations and communities whose messages drove awareness and championed the causes that advanced their missions.
PRNEWS Live Discusses Mental Health Advocacy for Employees [VIDEO]
By Nicole Schuman
PRNEWS - September 26, 2024
In recognition of National Suicide Prevention Month PRNEWS and Laura Bremer, President-U.S. at Citizen Relations, discussed the agency's evolution to take people-first culture to the next level, with mental health advocacy as a key component.
6 Ways PR Teams Can and Should Be Using Data
By Simon Reynolds
Cision Media Research - September 26, 2024
PR and communications teams now have access to more data than ever before. From customer information to metrics around earned, owned, paid, and shared media, there's a wealth of data out there to inform decisions that have an impact on your brand.
S&T Live Recap: Mark Dvorak on Staying at the Forefront of Ethical PR Practices [VIDEO]
By PRSA Staff
PRsay - September 27, 2024
During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. Back then, businesses had just begun using social media. The client didn't like what people were saying about her product on Facebook. She suggested that everyone in the meeting create their own Facebook pages and respond to the critics anonymously.
6 best practices to incorporate diversity and inclusion in modern PR campaigns
By Ioana Wilkinson
Agility PR Solutions - September 30, 2024
If your PR campaigns only feature a small part of society, you will miss the opportunity to connect with the wider world. A variety of stories and experiences shows that your company understands the rich diversity of our society. It also tells your audience that you value everyone's experiences. So, how can you bring diversity into your campaigns to ensure everyone feels included?
PR Ethics Month: Rethinking The Relationship Between PR & Journalism
By Viroslava Novosylna
PRovoke Media - September 30, 2024
Viroslava Novosylna, founder of Slova Tech PR in Ukraine, looks at ethical standards in PR, their importance in interactions with journalists, and how failure to adhere to standards can lead to reputational damage.
California sues Exxon Mobil alleging recycling deception, OpenAI execs announce resignation amid restructure
By Justin Joffe
Ragan Communications - September 27, 2024
Greetings, comms pros! Let’s take a look at a few news stories from the past week and see what we can learn from them.
Crafting effective PR brief documents
By Charlotte Stoel
Influence (UK) - September 27, 2024
What use is a 50-page document if there's no PR campaign budget? Start on the right foot by defining your audience, objectives, timelines, costs and more
The Daily PR Brief is put together by the analysts at ITK Information Services.
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