Hi! Here's your Wednesday Daily PR Brief - October 2, 2024
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The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
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Read some of today's best PR and Comms industry news clips:
PR insights gained from the Norfolk Southern train derailment response (PR Daily - October 1, 2024)
AI-Powered Answer Engines: Five Ways to Proactively Manage Reputation (PRNEWS - October 2, 2024)
Best Practices for Harnessing Social Media Virality — Without Being Cringe (PRsay - October 1, 2024)
Evolving the PESO Model© With Academia and Research (Spin Sucks - October 1, 2024)
PR Works: Don't Underestimate Its Power For Google SEO (Forbes - October 2, 2024)
LinkedIn Growth is a Marathon, Not a Sprint: Long-Term Strategies to Elevate Your Presence (and Your Company's!) (Amendola Communications - October 2, 2024)
10 ways AI impacts influencer marketing and influencer PR (Agility PR Solutions - September 30, 2024)
A Guide For Young Professionals Seeking A Public Relations Role (Culpwrit - October 1, 2024)
2024 CommsIndex: AI Usage Surges Among Asia-Pacific Comms Heads (PRovoke Media (UK) - October 1, 2024)
Three top crisis communications lessons from a disaster manager (Influence (UK) - September 27, 2024)
Successful Adtech PR Campaigns (Everything PR News - October 2, 2024)
AI risk and regulation news: What communicators need to know (Ragan Communications - October 2, 2024)
Summary Section:
PR insights gained from the Norfolk Southern train derailment response
By Casey Weldon
PR Daily - October 1, 2024
American Water's Ruben Rodriguez vividly recalls the moments in February 2023 after a Norfolk Southern train derailed near East Palestine, Ohio. Rodriguez is the senior director of external communications for the corporate side of American Water, one of the largest publicly traded water and wastewater utility companies in the United States.
AI-Powered Answer Engines: Five Ways to Proactively Manage Reputation
By Kaylee Hultgren
PRNEWS - October 2, 2024
A recent Institute for Public Relations webinar, titled "Al-Powered Answer Engines: Shifts in Digital Reputation Building," gathered expert panelists from Phyusion, InfluenceAI, Axicom and Dell Technologies to discuss the influence that AI-powered chatbots have on brands' digital reputations. Of particular concern was the potentially detrimental effect these large language models can have on shaping brand perception and redirecting search traffic from brands.
Best Practices for Harnessing Social Media Virality — Without Being Cringe
By Jenna Guarneri
PRsay - October 1, 2024
Whatever a brand sells — from luxury goods to software solutions — it’s also in the attention business. Ninety percent of social media users follow at least one brand on social media, creating an unparalleled opportunity to reach a highly motivated audience with engaging, authentic content that drives both connection and conversion.
Evolving the PESO Model© With Academia and Research
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 1, 2024
Since its inception, the PESO Model has served as a reminder that, while we're known for being spin doctors and party planners (thanks, Hollywood!), so much of what we do is expertly navigating the needs of our stakeholders within the fragmented media landscape—from social media and journalism to inbound marketing, pay-for-play, and data analysis. One thing we know for sure is that things will continue to evolve faster than even the best of us can keep up.
PR Works: Don't Underestimate Its Power For Google SEO
By Nancy Marshall, The PR Maven
Forbes - October 2, 2024
There are many ingredients to Google SEO, but here's an underrated one: public relations. News coverage is not only inherently important, but it also lends itself to Google searches since media hits are picked up by search engines and they often trickle up to the first or second page of results.
LinkedIn Growth is a Marathon, Not a Sprint: Long-Term Strategies to Elevate Your Presence (and Your Company's!)
By Maddie Noteboom
Amendola Communications - October 2, 2024
LinkedIn growth is a marathon not a sprint. Every thoughtful interaction adds up over the long run – and sets you up for long-term rewards.
10 ways AI impacts influencer marketing and influencer PR
By Ronn Torossian
Agility PR Solutions - September 30, 2024
AI can be a game-changer for the influencer marketing and PR business in several ways. Here are ten impactful ways AI can help.
A Guide For Young Professionals Seeking A Public Relations Role
By John Webber, President of GForce Life Sciences
Culpwrit - October 1, 2024
In today's dynamic job market, a career change can be a strategic move to align your professional path with personal aspirations and evolving industry trends. For young professionals interested in public relations, navigating a career transition requires careful planning, skill development, and a proactive approach.
2024 CommsIndex: AI Usage Surges Among Asia-Pacific Comms Heads
By Arun Sudhaman
PRovoke Media (UK) - October 1, 2024
Generative AI usage and familiarity has risen dramatically over the past 12 months, according to the fourth edition of the Asia-Pacific Communications Index, which polls senior in-house comms executives across the region.
Three top crisis communications lessons from a disaster manager
By Donald Steel
Influence (UK) - September 27, 2024
The outgoing vice-president of crisis communications at Kenyon International shares the top three lessons he's learned over the past 13 years, from defining what constitutes a crisis to navigating AI.
Successful Adtech PR Campaigns
Everything PR News - October 2, 2024
Here are some successful adtech PR campaigns by adtech companies that effectively showcased their innovations and made a significant impact. These campaigns effectively used PR strategies to highlight the unique strengths of adtech companies, driving brand recognition and demonstrating their value in the digital advertising landscape.
AI risk and regulation news: What communicators need to know
By Justin Joffe
Ragan Communications - October 2, 2024
This week, an influential AI bill is vetoed by California Gov. Gavin Newsom, the federal government goes all in on nuclear energy to power AI, top OpenAI execs leave as the company restructures to make money and more. Read on to find out what communicators need to be aware of this week in the latest chaotic, captivating chapter of AI's growing influence.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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