Good day! Your Thursday Daily PR Brief is attached - October 3, 2024
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
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Read some of today's best PR and Comms industry news clips:
'Reasonable' metrics offer straightforward way to prove PR value to C-suite (PR Daily - October 2, 2024)
Appealing to Media Outlets in the Ever-Changing Editorial Landscape (PRNEWS - October 2, 2024)
Does CSR Affect Employee Trust? (Institute for Public Relations - October 1, 2024)
Preparing for a Crisis with Brand Storytelling (PRsay - October 3, 2024)
Proactive PR For A Crisis In The Agricultural Industry (Forbes - October 3, 2024)
How media monitoring enhances healthcare communication—industry-specific insights (Agility PR Solutions - October 3, 2024)
16 Tips To Make Your Next Virtual Event Effective And Engaging (Forbes - October 2, 2024)
6 ways communicators can influence the AI budgeting process (Ragan Communications - October 3, 2024)
Roundtable: LatAm Leaders On Proving The Value Of PR (PRovoke Media - October 3, 2024)
5 Secrets for A Successful Automotive Media Pitch (Bianchi Public Relations - October 3, 2024)
15 Tips for Strong Internal Communications (Everything PR News - October 3, 2024)
Summary Section:
'Reasonable' metrics offer straightforward way to prove PR value to C-suite
By Casey Weldon
PR Daily - October 2, 2024
When explaining the value of a public relations campaign to a company's C-suite, it's essential to use metrics that are reasonable, meaningful and easy to measure.
Appealing to Media Outlets in the Ever-Changing Editorial Landscape
By Matt Levison
PRNEWS - October 2, 2024
It is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message.
Does CSR Affect Employee Trust?
By Chuqing Dong, Ph.D., Yang Cheng, Yuan Wang and Olga Sazhina
Institute for Public Relations - October 1, 2024
This study highlights the role of perceptions of character and morality that employees place on their organization. It also highlights the complexities between an employee and their decision to seek work elsewhere.
Preparing for a Crisis with Brand Storytelling
By Travis Claytor
PRsay - October 3, 2024
Crises are inevitable. Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits.
Proactive PR For A Crisis In The Agricultural Industry
By Marcus Squier
Forbes - October 3, 2024
When a crisis occurs, you will need to rely on the public's trust—trust that you have built through good communications. Sadly, most businesses do not do the legwork of building that trust. Instead, when a crisis hits, they expect their public relations team to make the problem disappear.
How media monitoring enhances healthcare communication—industry-specific insights
By Jessica Perkins
Agility PR Solutions - October 3, 2024
Media monitoring is typically talked about from a brand-building perspective, yet it’s just as relevant in a healthcare context, since keeping communication seamless when crises strike is a must for providers in this sector.
16 Tips To Make Your Next Virtual Event Effective And Engaging
By Forbes Communications Council
Forbes - October 2, 2024
If an event has an intimate feel with a focused subject matter, you have a better chance of keeping viewers on the line and engaged.
6 ways communicators can influence the AI budgeting process
By Justin Joffe
Ragan Communications - October 3, 2024
When you gain influence, you secure budget. Similarly, the rapidly-accelerating applications of AI open unrealized opportunities for communicators to influence the safe, responsible and practical implementation of the tech across business lines.
Roundtable: LatAm Leaders On Proving The Value Of PR
PRovoke Media - October 3, 2024
While in São Paulo last week for our 2024 LatAm SABRE Awards, PRovoke Media in partnership with Burson held a wide-ranging discussion with regional PR leaders about the state of PR in Latin America and the challenges the industry faces in advancing.
5 Secrets for A Successful Automotive Media Pitch
By Jim Bianchi
Bianchi Public Relations - October 3, 2024
It's no secret, media pitching these days can be a challenge. Why? Well, there's more competition and fewer reporters with a whole lot less time on their hands than ever before. In this current competitive media environment, you only have seconds to gain a reporter's attention. Here are 5 secrets for a successful automotive media pitch.
15 Tips for Strong Internal Communications
Everything PR News - October 3, 2024
Effective internal communication is vital for any organization. It fosters collaboration, enhances employee engagement, and drives overall organizational success. Here are 15 actionable tips to improve your internal communications.
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