Please enjoy your Friday Daily PR Brief - October 4, 2024
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Read some of today's best PR and Comms industry news clips:
PR Daily Awards and Top Agencies finalists and honorees announced: See the full list (PR Daily - October 3, 2024)
Quickly Turn Your Media Pitch Into a Podcast Success (Spin Sucks - October 3, 2024)
The PR mantra you should always use (Influence (UK) - October 4, 2024)
Communicator Spotlight: Una Pulizzi of Kyndryl (Axios - October 3, 2024)
PR Roundup: Helping Journos, Port Strike Messaging, CEO News and Readers (PRNEWS - October 3, 2024)
Elevating Content Creation with PR: How Strategic Communication Drives Creativity (5W Public Relations - October 2, 2024)
13 Leadership Tips: How To Take A Stand On Controversial Issues (Forbes - October 4, 2024)
PR Stunt Watch: Heinz's upside down cans, Ecover's Rewear Chair and VW makes condiments (PRmoment (UK) - October 4, 2024)
10 ways to enhance your customer experience with AI in 2024 and beyond (Agility PR Solutions - October 1, 2024)
AI Speaks Our Language, But We're Still Learning How To Speak To It (Forbes - October 4, 2024)
ITNTW: Cookie Crumbl'ed (InsideOut Public Relations (Australia) - October 4, 2024)
Summary Section:
PR Daily Awards and Top Agencies finalists and honorees announced: See the full list
PR Daily - October 3, 2024
As the communications landscape evolved at breakneck speed in 2024, PR professionals adapted with ingenuity, determination and a deep commitment to excellence. Finalists in the PR Daily Awards stood out by rising to these challenges, using their expertise to ensure that their organizations and clients got the recognition they deserved.
Quickly Turn Your Media Pitch Into a Podcast Success
By Angie Trueblood
Spin Sucks - October 3, 2024
How can you turn an effective media pitch into one that grabs a podcast host's attention and lands interviews? Angie Trueblood shares five quick fixes.
The PR mantra you should always use
By Alan Anstead
Influence (UK) - October 4, 2024
I read a discussion on LinkedIn about a job as a digital marketer at a care home. An important requirement in the job description was experience using TikTok. Let that sink in for a minute.
Communicator Spotlight: Una Pulizzi of Kyndryl
By Eleanor Hawkins
Axios - October 3, 2024
Una Pulizzi joined IT services company Kyndryl as global head of corporate affairs shortly before its spinoff from IBM in 2021. Since then, Pulizzi and her team have been working to execute the new strategy, establish a sense of corporate culture and build the brand.
PR Roundup: Helping Journos, Port Strike Messaging, CEO News and Readers
By Nicole Schuman
PRNEWS - October 3, 2024
This week's PR Roundup looks at the difficulties journalists are facing after the devastation of Hurricane Helene and how PR folks can help, what business communicators can learn from the port strike and Memo's latest study on messaging while your organization's leadership turns over.
Elevating Content Creation with PR: How Strategic Communication Drives Creativity
5W Public Relations - October 2, 2024
Discover how strategic PR boosts content creation by fostering creativity and aligning communication goals with innovative storytelling.
13 Leadership Tips: How To Take A Stand On Controversial Issues
By Forbes Agency Council
Forbes - October 4, 2024
Before weighing in on potentially divisive topics, savvy executives would do well to consider some essential guidelines around effective and responsible public engagement. Below, 13 members of Forbes Agency Council share their advice for any leader considering making a public statement about a controversial issue.
PR Stunt Watch: Heinz's upside down cans, Ecover's Rewear Chair and VW makes condiments
By Lee Sanders
PRmoment (UK) - October 4, 2024
We all have a chair that becomes a bit of a clothes horse, stacked with all sorts of garments in varying states of wear and cleanliness. However, the seemingly mundane behaviour of piling clothes on your bedroom chair actually has significant environmental repercussions.
10 ways to enhance your customer experience with AI in 2024 and beyond
By Natasha Merchant
Agility PR Solutions - October 1, 2024
Customer experience through artificial intelligence means using AI technologies to improve customer interactions, optimize business processes, and boost overall customer health scores.
AI Speaks Our Language, But We're Still Learning How To Speak To It
By Cheryl Ragland, Chief Marketing Officer at Spirent
Forbes - October 4, 2024
At play is the assumption that because AI seemingly speaks our language, it also understands us. But that's not always the case.
ITNTW: Cookie Crumbl'ed
InsideOut Public Relations (Australia) - October 4, 2024
What began as an exciting activation that had all of Australia buzzing quickly spiralled into a messy online drama.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.