Good Monday! Take a look at today's Daily PR Brief - October 7, 2024

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Read some of today's best PR and Comms industry news clips:
Why executive buy-in is PR's secret weapon (and how to get it) (Fast Company - October 7, 2024)
The Scoop: Misinformation hurts Helene response efforts (PR Daily - October 4, 2024)
Why Public Relations is the Secret Weapon in Performance Marketing Campaigns (5W Public Relations - October 4, 2024)
Good and Bad PR: Ikea and FortyWinks go to the mattresses, Dale Vince's odd PR sleeps with the fishes and sperm donors are made an offer they can't refuse (PRmoment (UK) - October 3, 2024)
Crafting a content-driven PR strategy on social media to boost engagement (Agility PR Solutions - October 7, 2024)
Know your audience and plan (Axia Public Relations - October 4, 2024)
16 Maxims About Marketing That Are Quickly Becoming Moot (Forbes - October 7, 2024)
Finding PR inspo in your personal life (PR Daily - October 7, 2024)
Headliners: Jeremy Seow (PRovoke Media - October 5, 2024)
How smaller charities can use PR to punch above their weight (Influence (UK) - October 4, 2024)
Best Public Relations Movies (Everything PR News - October 7, 2024)
Summary Section:
Why executive buy-in is PR's secret weapon (and how to get it)
By Kristin Hege
Fast Company - October 7, 2024
As an agency owner, I understand that many executives already have their minds made up about PR—particularly if they've had past bad experiences. However, executive buy-in is non-negotiable for a PR program to truly succeed; without it, even the best-laid PR plans will suffer. Here's why securing that buy-in is crucial and how to make it happen.
The Scoop: Misinformation hurts Helene response efforts
By Casey Weldon
PR Daily - October 4, 2024
The catastrophic effects of Hurricane Helene have residents throughout the southeastern United States looking for information about support services and operational updates only to find posts filled with misleading information about the response from the federal government and support agencies.
Why Public Relations is the Secret Weapon in Performance Marketing Campaigns
5W Public Relations - October 4, 2024
Learn how integrating PR into performance marketing drives brand credibility, enhances campaign results, and builds long-term consumer trust.
Good and Bad PR: Ikea and FortyWinks go to the mattresses, Dale Vince's odd PR sleeps with the fishes and sperm donors are made an offer they can't refuse
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - October 3, 2024
After the big brand bashing last week, the world of comms and PR has appeared to have calmed down. Maybe it is just the pre-Christmas lull? With the obvious exception of the impending WW3, it does seem to have been a lighter news agenda.
Crafting a content-driven PR strategy on social media to boost engagement
By Katie Brenneman
Agility PR Solutions - October 7, 2024
A great public relations strategy shapes the perception of your business for both consumers and investors alike. Establishing a firm social media and web presence allows a brand to continuously connect with its stakeholders and consumer base, relaying information, values, and evolving company practices in an interactive and visually exciting way.
Know your audience and plan
By Jason Mudd
Axia Public Relations - October 4, 2024
See how a famous athletic brand's PR and product choices lead to long-term brand damage and more!
16 Maxims About Marketing That Are Quickly Becoming Moot
By Forbes Agency Council
Forbes - October 7, 2024
In such a fast-paced world, what worked yesterday might not cut it tomorrow, leaving marketers to decide whether traditional maxims still hold true. Below, members of Forbes Agency Council share 16 long-held beliefs about marketing that have been turned on their heads in recent years, and why the conventional wisdom no longer applies.
Finding PR inspo in your personal life
By Kristin Zamani
PR Daily - October 7, 2024
When working in PR, it's hard to shut your mind off because the media never sleeps. While the constant flood of new information 24/7 can be overwhelming, it's essential for PR pros to find new ways to source ideas for our clients.
Headliners: Jeremy Seow
By Arun Sudhaman
PRovoke Media - October 5, 2024
In this week's Q&A, we speak to Jeremy Seow, the Asia-Pacific COO and head of client experience for Allison — the winner of PRovoke's Best Large Agency To Work For and Midsize Agency Of the Year in Asia-Pacific.
How smaller charities can use PR to punch above their weight
By Catherine Frankpitt
Influence (UK) - October 4, 2024
Their purpose is to communicate good but what public relations strategies do small charities need to thrive in a crowded landscape?
Best Public Relations Movies
Everything PR News - October 7, 2024
Here's a comprehensive look at great movies that focus on public relations, communication, and the impact of media on society.
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