Happy Thursday! Read today's Daily PR Brief - October 10, 2024

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Read some of today's best PR and Comms industry news clips:
5 Common Online Reputation Management Mistakes (Mention - October 10, 2024)
PR lessons from falsehoods about immigrants in Springfield, Ohio (PR Daily - October 10, 2024)
20 current marketing trends in tech publicity to watch (Agility PR Solutions - October 9, 2024)
2024 PRNEWS Platinum Awards Winners Unveiled (PRNEWS - October 9, 2024)
What Consumer Habits Should Organizations Pay Attention to? (Institute for Public Relations - October 1, 2024)
The Creator Economy Class Divide: How PR Can Level The Playing Field For Small Creators (Forbes - October 10, 2024)
If you're happy and you know it…PR leaders on workplace mental health (PRmoment (UK) - October 9, 2024)
US Election 2024: The Rising Power of Podcast Interviews in Shaping Public Opinion (Media First (UK) - October 10, 2024)
2024 CommsIndex: Budgets Under Pressure As Lead Gen Overtakes ESG (PRovoke Media - October 9, 2024)
How 2 CCOs embed their teams across the business (Ragan Communications - October 10, 2024)
Share of Voice: Common mistakes (Muck Rack - October 10, 2024)
Summary Section:
5 Common Online Reputation Management Mistakes
By Natalie Griffiths
Mention - October 10, 2024
What mistakes do businesses make when it comes to online reputation management? In this guide, we'll look at frequent online reputation management mistakes.
PR lessons from falsehoods about immigrants in Springfield, Ohio
By Casey Weldon
PR Daily - October 10, 2024
A PR nightmare ignited in Springfield, Ohio, in early September when baseless claims about a surge of Haitian migrants into the community started spreading on social media. A few days later, Donald Trump added fuel to the growing crisis by repeating the already disproven rumors during a live presidential debate.
20 current marketing trends in tech publicity to watch
By Kyle Porter
Agility PR Solutions - October 9, 2024
Technology public relations is an ever-evolving field with emerging trends shaping how companies communicate and market their innovations. Here are 20 current marketing trends in tech publicity.
2024 PRNEWS Platinum Awards Winners Unveiled
PRNEWS - October 9, 2024
The PR and communications industry celebrated the 2024 PRNEWS Platinum Awards in New York City on Tuesday evening, October 8, at Chelsea Piers' Lighthouse venue. The glamorous, sold-out affair, which marks excellence in communications across people, teams and campaigns, showcased the best of the best in the business.
What Consumer Habits Should Organizations Pay Attention to?
Institute for Public Relations - October 1, 2024
NielsenIQ examined how consumer shopping habits have changed over time, and what organizations should anticipate heading into 2025.An online survey of more than 17,000 consumers was conducted in June and July 2024 in 23 countries.
The Creator Economy Class Divide: How PR Can Level The Playing Field For Small Creators
By Jules Herd, Founder of Five in a Boat
Forbes - October 10, 2024
The creator economy is increasingly resembling a system of haves and have-nots, where a small group of elite creators captures the most financial gains, while the majority struggle to monetize their content. We are witnessing the rise of a creator class divide, where only a select few profit, and the rest are left chasing viral success and elusive brand deals.
If you're happy and you know it…PR leaders on workplace mental health
PRmoment (UK) - October 9, 2024
As World Mental Health Day 2024 approaches (10 October), with a theme of prioritising mental health in the workplace, it's worth looking at proactive measures PR agency leaders are taking to reduce stress, burnout and poor wellbeing.
US Election 2024: The Rising Power of Podcast Interviews in Shaping Public Opinion
By Adam Fisher
Media First (UK) - October 10, 2024
One of Kamala Harris’s media interviews has caused a storm. Not because of anything the Democratic nominee said. But because she chose to appear on a podcast rather than traditional media.
2024 CommsIndex: Budgets Under Pressure As Lead Gen Overtakes ESG
By Arun Sudhaman
PRovoke Media - October 9, 2024
Lead generation has overtaken ESG as a crucial business priority for Asia-Pacific in-house communications leaders, according to the fourth edition of a landmark study that finds a function striving to prove its value amid downward pressure on budgets and teams in 2024.
How 2 CCOs embed their teams across the business
By Justin Joffe
Ragan Communications - October 10, 2024
There’s no better way to boost your team’s business fluency than including them in your strategic processes. Karl Houston, CCO for the Tennessee State Government and Matthew Hutchison, CCO at Xometry, shared their strategies for ensuring their teams are embedded across business lines to serve all stakeholders —and help them learn more about advising other business units along the way.
Share of Voice: Common mistakes
Muck Rack - October 10, 2024
The most common mistake is not tracking SOV. But even savvy PR pros often fail to maximize the potential of this KPI. Avoiding common missteps has its benefits.
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