Good Monday! Read today's Daily PR Brief - October 21, 2024

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Read some of today's best PR and Comms industry news clips:
Rethinking the press release (Axios - October 17, 2024)
Leading In Uncertain Times: How Transparent Leadership Shapes Crisis Communications Post-Covid-19 (Forbes - October 21, 2024)
Echo Research: "About 30% Of Company Value Is Attributed To Reputation" (PRovoke Media - October 21, 2024)
Top takeaways from Ragan's Internal Communications Conference 2024 (Ragan Communications - October 21, 2024)
The Perpetual Value of Purpose Over Politics (PRNEWS - October 18, 2024)
ICON 2024 Recap: Melissa Etheridge on Authenticity and Speaking Her Truth (PRsay - October 16, 2024)
Good and Bad PR: Sainsbury's gets a gold star, BBC does not and a conker whiz is caught out (PRmoment (UK) - October 18, 2024)
How AI will transform crisis management and stakeholder engagement in 2025 (Agility PR Solutions - October 17, 2024)
Reputation, Risk and Resilience: Where now and what next? (CIPR Crisis Communications Network - October 19, 2024)
Helping Executives Shine on Social Networks (Neville Hobson - October 21, 2024) [PODCAST]
How I Got Here: University of Michigan's Communications Director Lauren Love on authentic storytelling (PR Daily - October 18, 2024)
How Much Do Endorsements and Influencers Matter? (CommPRO - October 18, 2024)
Summary Section:
Rethinking the press release
By Eleanor Hawkins
Axios - October 17, 2024
Communicators have a love-hate relationship with press releases — they are aware of how ineffective press releases are but still keep writing and sending them. As the media landscape evolves, so must these basic communications tactics.
Leading In Uncertain Times: How Transparent Leadership Shapes Crisis Communications Post-Covid-19
By Vanessa Tan
Forbes - October 21, 2024
The post-Covid-19 era has reshaped crisis communications, making transparency and accountability critical for leadership. The pandemic highlighted the need for clear and honest communication, especially during times of uncertainty. This article explores how transparent leadership has become a key pillar in effective crisis communication strategies.
Echo Research: "About 30% Of Company Value Is Attributed To Reputation"
By Paul Holmes
PRovoke Media - October 21, 2024
According to the latest Reputation Dividend report from Echo Research, corporate reputation accounts for 28% of the market cap across the S&P 500.
Top takeaways from Ragan's Internal Communications Conference 2024
By Isis Simpson-Mersha
Ragan Communications - October 21, 2024
Speakers dove deep into the nitty-gritty of internal comms, covering everything from the role of AI to the critical importance of strong leadership. Now, let's catch you up on what you missed.
The Perpetual Value of Purpose Over Politics
By Lana McGilvray
PRNEWS - October 18, 2024
While influence can be used in good and bad ways, there is no doubt that more brands are getting caught in the crossfire of political ideologies that pit Americans against one another. That's why it continues to be important for companies and organizations to review and reinforce a commitment to their brand ideals and values.
ICON 2024 Recap: Melissa Etheridge on Authenticity and Speaking Her Truth
By Amy Jacques
PRsay - October 16, 2024
“That’s all we are is our stories,” said Grammy-winning artist Melissa Etheridge in conversation with PR and crisis communication strategist Molly McPherson, APR, at today’s General Session of PRSA’s ICON 2024 in Anaheim, Calif.
Good and Bad PR: Sainsbury's gets a gold star, BBC does not and a conker whiz is caught out
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - October 18, 2024
What a week, inflation dropped, Labour celebrated 100 (difficult) days of being in power and Brewdog got themselves in embroiled in another scandal. Welcome to Good and Bad PR.
How AI will transform crisis management and stakeholder engagement in 2025
By Liam Bayford
Agility PR Solutions - October 17, 2024
As technology continues to reshape industries, the integration of AI in public relations is poised to be one of the defining trends in 2025. AI has evolved from a supporting tool to a strategic necessity, redefining how companies manage crises and engage stakeholders.
Reputation, Risk and Resilience: Where now and what next?
By CIPR Crisis Comms
CIPR Crisis Communications Network - October 19, 2024
Chris Tucker, Co-Chair of CIPR Crisis Comms Network, summarises the wide-ranging discussion about polarisation, covid pandemic and polycrisis by a panel of crisis comms experts at the network's webinar on the topic: 'Reputation, Risk and Resilience: Where now and what next?'
Helping Executives Shine on Social Networks [PODCAST]
Neville Hobson - October 21, 2024
It's no longer just about sharing corporate updates. Executives are now expected to offer a more personal touch, often revealing snippets of their private lives while speaking out on societal issues. The challenge for many leaders, however, is balancing this transparency while maintaining professionalism.
How I Got Here: University of Michigan's Communications Director Lauren Love on authentic storytelling
By Isis Simpson-Mersha
PR Daily - October 18, 2024
Lauren Love has dedicated over 15 years to shaping narratives in the nonprofit and higher education arenas. As the Communications Director for the Office of the Vice President for Government Relations at the University of Michigan, Love works to illustrate the vital role of higher education, research, and innovation to a diverse audience, including government officials, alumni, and internal stakeholders.
How Much Do Endorsements and Influencers Matter?
By Dominic Calabrese
CommPRO - October 18, 2024
Taylor Swift is all in for Vice President Kamala Harris. Elon Musk is on board for former President Donald Trump. Meanwhile, former President George W. Bush is opting to stay on the sidelines. In what is shaping up to be the closest presidential contest since 1960 in which experts feel that the election this November will be decided along the margins, a fair question to ask is how much do endorsements like these really matter?
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