Hi! Please enjoy your Wednesday Daily PR Brief - October 23, 2024

Oct 23, 2024

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Read some of today's best PR and Comms industry news clips:

Summary Section:

How AI In PR Is Revolutionizing How You Work
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 22, 2024
Discover how AI in PR revolutionizes our work, saving professionals up to 15 hours per week on routine tasks. Learn best practices and overcome challenges.

Microsoft CCO Frank Shaw on how AI can enhance your internal communications workflow
By Sean Devlin
Ragan Communications - October 21, 2024
Microsoft Chief Communications Officer Frank Shaw kicked off Ragan's Internal Communications Conference at Microsoft HQ in Redmond, Washington by demystifying the company's AI innovations with Microsoft Copilot and explaining what tools comms pros can implement now for smoother sailing along their communications journeys.

How Guided Attention Can Be The Key To Curbing Communication Chaos
By Scott Hitchins, CSO of Interact Software
Forbes - October 22, 2024
Today, the average employee's workday looks something like this: a deluge of emails, a barrage of MS Teams messages, a smattering of video calls and a never-ending stream of notifications from a dozen different apps. It's a wonder anyone gets anything done at all. Yet, companies continue to adopt more digital tools in the name of productivity, despite many believing that all this "connectivity" may have the opposite effect.

Explainer: Language Learning Models or LLM
By Nicole Schuman
PRNEWS - October 22, 2024
In order to be a responsible AI user nowadays, it's important to know the basics of what AI is composed of. If you use anything like ChatGPT, Claude, Google Gemini, Microsoft Copilot or others you've already encountered a language learning model, also known as large language model or LLM.

How does CEO Reputation Influence Organizational Reputation?
Institute for Public Relations - October 22, 2024
Public Relay examined the different types of CEOs and the impact of CEO perception on organizational reputation. The perception of CEOs and their impact ratings in the earned media were combined to identify their archetype.

ICON 2024 Recap: A Panel on 'Strengthening Trust in a World of Disinformation'
By Amy Jacques
PRsay - October 21, 2024
For the closing General Session of ICON 2024 in Anaheim, Calif., on Oct. 17, PRSA CEO Linda Thomas Brooks moderated a talk on “Strengthening Trust in a World of Disinformation.” The insightful discussion featured a wide range of topics related to misinformation and disinformation, including consumers declining trust in the media, storytelling and fact-checking, guiding clients in recognizing and combating false information, AI's potential for good and bad, strategies to help safeguard the truth, and more.

How To Measure The Impact Of PR Efforts: 17 Essential KPIs
By Forbes Agency Council
Forbes - October 22, 2024
To measure the true impact of PR efforts, setting relevant KPIs can help identify and highlight which strategies and tactics are most effective for a brand or client.

How PR teams can help a brand rebound from a product flop
By Casey Weldon
PR Daily - October 22, 2024
There's no such thing as surefire homerun when it comes to a product launch or campaign. No matter the quality of content or the product its promoting, sometimes things just don't resonate with the target audience. While no one likes to admit failure, there are important lessons that a PR team can learn from these situations.

10 SEO-friendly content strategies for PR campaigns
By Natasha Merchant
Agility PR Solutions - October 22, 2024
Planning your next public relations campaign? One thing you don’t want to overlook is search engine optimization (SEO). As digital PR campaigns take off, SEO is and will remain a cornerstone of a successful strategy. For this reason, you'll want to know where the two actually intersect and what SEO strategies your next PR campaign should use for the greatest success.

Fueling Performance Through Organizational Alignment
By Amy Palladino
CommPRO - October 22, 2024
According to McKinsey, the best predictor of long-term performance is organizational health: How well organizations align behind a common vision, execute their strategy, and renew themselves over time. Unfortunately, only 14% of workers feel entirely aligned with business goals.

IPG PR Group Up 1.2% in Q3
By Diana Marszalek
PRovoke Media - October 22, 2024
IPG on Wednesday reported that its PR and experiential agency group grew by 1.2% on an organic basis during the third quarter of this year. The quarterly lift was led by "very strong growth" at sports and entertainment marketing group Octagon as. well as "continued growth" in PR at Weber Shandwick and Golin.

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Hi! Please enjoy your Wednesday Daily PR Brief - October 23, 2024

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