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Read some of today's best PR and Comms industry news clips:
PR Lessons from Harris' 'Baierly' Civil Fox News Interview (CommPRO - October 25, 2024)
Social Media Political Polarization: Marketing In The Age Of Sound Bites (Forbes - October 24, 2024)
How AI helped Intel's Leslie Douglas take social to the next level (PR Daily - October 24, 2024)
PR Roundup: McDonald's Bad Week, Google and Political Ads and Generational Differences in Advertising (PRNEWS - October 25, 2024)
Five hiring mistakes that scare PR talent away (PRmoment (UK) - October 22, 2024)
Flip the script: 7 ways to turn negative branding into a positive PR success story (Agility PR Solutions - October 24, 2024)
ITNTW – Rebranding the Runway – the return of Victoria's Secret (InsideOut Public Relations - October 25, 2024)
The Ever-Expanding C-Suite and Its Impact on Business Efficiency (Neville Hobson - October 24, 2024)
How internal comms pros can counter external perceptions (Ragan Communications - October 24, 2024)
WPP Results Reveal Burson Decline; FGS Continues Growth (PRovoke Media - October 23, 2024)
Lessons Learned by Future Pros at PRSSA ICON 2024 (Culpwrit - October 25, 2024)
Can you pitch media around the election? A PR expert and journalist weigh in (Muck Rack - October 25, 2024)
Summary Section:
PR Lessons from Harris' 'Baierly' Civil Fox News Interview
By Seth Arenstein
CommPRO - October 25, 2024
For communicators, the Oct. 16 Fox News Channel sit-down with Vice President Kamala Harris was must-watch viewing. Though Harris' legal experience undoubtedly helped her, the 20-minute session also was a free ad for PR pros who offer media training and interview preparation.
Social Media Political Polarization: Marketing In The Age Of Sound Bites
By Monica Alvarez-Mitchell, Founder and CEO, Pulse Creative
Forbes - October 24, 2024
It's election season, and I have people in my network asking me for my thoughts on how social media is affecting the daily sentiment around the political climate. In recent years, the landscape of political discourse has significantly transformed, largely driven by the rise of social media and advanced advertising targeting capabilities. This shift has not only altered how candidates communicate with voters but has also contributed to a deepened polarization within society.
How AI helped Intel's Leslie Douglas take social to the next level
By Sean Devlin
PR Daily - October 24, 2024
AI's seemingly sudden rise has opened up a lot of new questions about how exactly it will impact communications. This also invites speculation on how the teach will change the way that communicators interact with social media platforms. In our latest edition of our 'How AI Helped Me" series, we spoke with Leslie Douglas, global head of social media at Intel. Douglas talked about her AI origin story, where she thinks the tech is going for comms pros and more.
PR Roundup: McDonald's Bad Week, Google and Political Ads and Generational Differences in Advertising
By Nicole Schuman
PRNEWS - October 25, 2024
This week's PR Roundup looks at the communication responses of McDonald's after several chaotic appearances in the news, Google's ban on political ads and a new report on how different generations respond to advertising and messaging.
Five hiring mistakes that scare PR talent away
By Dean Connelly, founder of PR recruitment firm Latte Recruitment
PRmoment (UK) - October 22, 2024
As hiring in the PR space becomes increasingly competitive, Dean Connelly, founder of Latte Recruitment has run down the top five hiring mistakes that send new talent away screaming.
Flip the script: 7 ways to turn negative branding into a positive PR success story
By Ioana Wilkinson
Agility PR Solutions - October 24, 2024
One of the top skills you can have as a PR rep? Using bad publicity or negative perceptions to create an opportunity for success is especially important in a digital-first world where brands are more vulnerable than ever to public scrutiny and social backlash.
ITNTW – Rebranding the Runway – the return of Victoria's Secret
InsideOut Public Relations - October 25, 2024
The Victoria's Secret Fashion Show returned to the runway last week after a 6 year hiatus. In 2019 it was announced the show would not be returning in order to "evolve the messaging of (the company)." After a year filled with the body-positivity movement and the #MeToo campaign, Victoria's Secret executive decision to disallow plus-sized and trans models to walk the runway, was not taken lightly by the wider public. It seemed there was no longer a place in society for the once iconic angels to strut the runway, beyond just their fashion show, Victoria's Secret was the latest victim of cancel culture. This year, however, it was announced the infamous runway was back.
The Ever-Expanding C-Suite and Its Impact on Business Efficiency
Neville Hobson - October 24, 2024
We live in a time when specialisation is prized, and I suspect this has contributed to the ballooning of C-suites. Each new role is designed to manage a specific element of the business, but what happens when you have too many silos?
How internal comms pros can counter external perceptions
By Sean Devlin
Ragan Communications - October 24, 2024
Earlier this week, Fortune reported that Meta terminated a group of employees in its Los Angeles office for violating its rules around perks. Specifically, the employees were accused of misappropriating food delivery credits for use in the office and instead using them for household items directly delivered to employee residences.
WPP Results Reveal Burson Decline; FGS Continues Growth
By Maja Pawinska Sims
PRovoke Media - October 23, 2024
The loss of the Pfizer account in 2023 continues to impact revenue at Burson, according to WPP's Q3 trading update, while FGS Global – recently acquired by KKR – continues to grow.
Lessons Learned by Future Pros at PRSSA ICON 2024
By Ron Culp
Culpwrit - October 25, 2024
ICON is a fast-paced, jam-packed four days. With ample opportunities for the PRSSA chapter to learn, network, and develop professional skills, DePaul's chapter walked away with valuable insights and experiences (and awards!) that will shape their careers moving forward. In addition to this written recap, this video and "fashion show" cover some of the highlights.
Can you pitch media around the election? A PR expert and journalist weigh in
By Linda Zebian
Muck Rack - October 25, 2024
Should PR professionals continue business as usual when it comes to media relations, or is pitching leading up to Election Day a no-go? We checked in with PR coach Michael Smart and journalist Aly Walansky to get the lowdown on how to approach pitching journalists.
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