Hi! Read Wednesday's Daily PR Brief - October 30, 2024

Oct 30, 2024

This Daily PR Brief is sponsored by ITK Information Services.

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Read some of today's best PR and Comms industry news clips:

Summary Section:

Media Training and Intuit's Communications Disaster
By Lori Ruggiero, EVP and Managing Partner at 5WPR
PRNEWS - October 29, 2024
This past week, Intuit's CEO, Sasan Goodarzi, joined the editor-in-chief of The Verge and host of the "Decoder" podcast, Nilay Patel, to discuss the company's business strategies, acquisitions and products. The communications disaster that ensued included The Verge revealing that Intuit asked to delete part of the interview, printing incendiary comments from Intuit's Chief Communications Officer, a full press feature and trending posts on both LinkedIn and X.

Political PR fallout from Trump rally comic shows the importance of controlling your spokesperson
By Arthur Solomon
Agility PR Solutions - October 30, 2024
The only way to keep unwanted remarks from being used by a journalist is to not say it. Once you do, it’s fair game for a reporter to use it and any apology you give will be taken with a grain of salt.

How To Get Humor Right In Marketing: 14 Experts Weigh In
By Forbes Communications Council
Forbes - October 29, 2024
Whether it's by bringing joy or making something memorable, humor will keep your audience coming back for more—at least when done correctly.

Rebranding relevance: How PR can breathe new life into tired brands
By Casey Weldon
PR Daily - October 29, 2024
Few brands remain at the top of their field forever. They can coast on your past reputation for a while, but eventually, it will lose its luster. Then, creative communicators need to find new ways to show their value to new generations who might see them as old-fashioned or not think of them at all.

Support Grows for Corporate Engagement in Social Issues
By Doug Pinkham
Institute for Public Relations - October 29, 2024
Despite backlash from leaders who have called companies "woke" for supporting social causes, public expectations for corporate engagement in these issues has increased in the past year, according to a new Public Affairs Council poll.

How Actionable Insights Can Transform Your PR Campaigns
By Dave McCreery
Cision Media Research - October 24, 2024
Actionable insights inform and transform your PR efforts for the better. Find out how to get actionable insights and use them to get better results.

How Comms Pros Can Counter Misinformation
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 29, 2024
Discover how misinformation has evolved from whisper campaigns to sophisticated disinformation tactics, creating new challenges for today's communicators.

Golin Named 2024 Global Agency Of The Year
PRovoke Media - October 29, 2024
Golin beat out competition from sister agency Weber Shandwick, leading independent Edelman, WPP’s Burson, and Publicis-owned MSL Group.

Build marketing and PR programs rather than executing campaigns
By Frank Strong
Sword and the Script - October 29, 2024
One of the systemic challenges in marketing and PR is the focus on campaigns. Academia often structures undergraduate training around them. The trade publications often focus their reporting on them. Award programs usually center on campaigns too. The results? Campaigns sometimes become the foundation of marketing activity. This is fraught with drawbacks.

New report from PRCA: Exploring a better process for agencies pitching clients
By Matt Albasi
Muck Rack - October 29, 2024
PRCA launched the Pitch Forward survey to examine the challenges PR firms face when pitching their services to clients. Here is an overview of the survey findings.

Social Media News: The 5 Biggest Stories of the Week
By Samantha Scott
Meltwater - October 29, 2024
Looking for the latest social media news? Learn about the recent social media updates and campaigns that could improve your social media strategy.

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Hi! Read Wednesday's Daily PR Brief - October 30, 2024

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