It's Friday! Your Daily PR Brief is here - November 1, 2024
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Read some of today's best PR and Comms industry news clips:
Must-Attend PR and Communications Conferences in 2025 (Design Rush - October 31, 2024)
Kellogg's Food Dye Controversy: A PR Misstep with Lasting Consequences (PRNEWS - October 30, 2024)
Why Your Next Global Brand Spokesperson Should Be A Product Manager (Forbes - October 31, 2024)
Earnings could force CEOs to get political (Axios - October 31, 2024)
How I Got Here: SalterMitchell PR President Heidi Otway on championing authenticity (PR Daily - November 1, 2024)
Starbucks issues RTO ultimatum, Volkswagen warns of job cuts despite past commitments to avoid them (Ragan Communications - November 1, 2024)
Budget-friendly email marketing for PR: 4 simple strategies to save money (Agility PR Solutions - November 1, 2024)
Are You a Communicator or a Halloween Ghost? The Season for Vanishing Acts Begins (CommPRO - October 31, 2024)
Why AI won't be taking over from PR (Influence (UK) - November 1, 2024)
PRovokeGlobal: Social Unrest Should Be "Part Of The Planning Process" Post-US Election (PRovoke Media - October 31, 2024)
Budgeting and Saving Buzz on Social Media (Meltwater - October 31, 2024)
Summary Section:
Must-Attend PR and Communications Conferences in 2025
By Clara Autor
Design Rush - October 31, 2024
Discover the must-attend PR and communications conferences in 2025! Enhance your skills, network with experts, and stay updated on industry trends.
Kellogg's Food Dye Controversy: A PR Misstep with Lasting Consequences
By Daniella Alkobi, Senior Vice President at Marino
PRNEWS - October 30, 2024
In an age where transparency and trust are crucial to brand loyalty, Kellogg's recent food dye crisis has left a sour taste in the mouths of consumers.
Why Your Next Global Brand Spokesperson Should Be A Product Manager
By Hanna Park, Founder of epiphany project
Forbes - October 31, 2024
While CEOs often take center stage, product managers possess a unique potential to authentically represent the brand and its offerings.
Earnings could force CEOs to get political
By Eleanor Hawkins
Axios - October 31, 2024
CEOs have been keeping their heads down as Election Day nears, but quarterly earnings often require them to come up for air and address investors and the media. During this quarter's earnings calls and the press interviews that follow, executives could be forced to discuss the election, its outcome and any uncertainty surrounding it.
How I Got Here: SalterMitchell PR President Heidi Otway on championing authenticity
By Isis Simpson-Mersha
PR Daily - November 1, 2024
Heidi Otway shares why you should ask questions and not be afraid to ask for help. Otway has spearheaded public relations initiatives, managed the reputations of leading corporations, and crafted targeted campaigns for diverse stakeholders across Florida.
Starbucks issues RTO ultimatum, Volkswagen warns of job cuts despite past commitments to avoid them
By Sean Devlin
Ragan Communications - November 1, 2024
Greetings, comms pros! Let's take a look at a few news stories from the past week and see what we can learn from them.
Budget-friendly email marketing for PR: 4 simple strategies to save money
By Maria Fintanidou
Agility PR Solutions - November 1, 2024
In public relations, cutting costs is not an easy feat. You need resources to maintain a brand's image and build strong media relationships. Lowering the budget could mean compromising the value of communications. With email marketing, though, PR firms and professionals can still count on successful outreach and audience engagement while reducing expenses.
Are You a Communicator or a Halloween Ghost? The Season for Vanishing Acts Begins
By Simon Erskine Locke
CommPRO - October 31, 2024
This Halloween, it's time to confront your inner ghost—are you ready to communicate, or will you disappear into the shadows?
Why AI won't be taking over from PR
By Matthew Healey
Influence (UK) - November 1, 2024
To understand the potential and limitations of AI in communications, let's explore a scenario where a comms team was entirely replaced by artificial intelligence.
PRovokeGlobal: Social Unrest Should Be "Part Of The Planning Process" Post-US Election
By Cathy Cross
PRovoke Media - October 31, 2024
Businesses and CEOs are “in for a rollercoaster no matter who is president,” PRovokeGlobal delegates heard this week, during a session considering how companies can position themselves post-election. “The best time to build the Ark is before it rains”, advise experts as communicators gear up for America to take to the polls.
Budgeting and Saving Buzz on Social Media
By Ann-Derrick Gaillot and Elena Tarasova
Meltwater - October 31, 2024
From memes to money tips, check out the messaging and timing trends that drive social media conversations about budgeting and saving.
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